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Here's how you can network and expand your advertising connections by attending industry events.

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Networking is a cornerstone of success in the advertising industry, and industry events offer a unique opportunity to expand your professional connections. By attending these gatherings, you have the chance to meet a diverse group of professionals who can provide new perspectives and opportunities. Whether you're a seasoned advertiser or just starting out, these events can help you stay informed about the latest trends, learn from industry leaders, and connect with potential clients or partners. It's essential to approach these events with a strategy to make the most of them, from preparation to follow-up.

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Tristan Guiriec ??

On scale des marques eCommerce & DNVB grace à l’ads et la créa ??? | +250'000€ de budget annuel | +21 marques…
Fahad R.

I help FBA sellers 2X their profits by optimising their Amazon Ads + Business Strategy | Helium10 Trusted Partner | Top…
Jagveer S Singh

??Top Voice in Advertising, Brand Development & AR | Brand Strategist | AR & AI Marketing Expert | Google Analytics Pro…

1 Prepare Ahead

Before attending any advertising industry event, research is key. Familiarize yourself with the schedule, speakers, and attendees. Decide on the sessions that are most relevant to your interests and goals. Crafting a brief elevator pitch about your background and what you offer can make introductions smoother. Also, don't forget to bring enough business cards—they're still a staple for effective networking. Preparation sets the stage for a successful event experience, ensuring you make the most of your time there.

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Tristan Guiriec ??

On scale des marques eCommerce & DNVB grace à l’ads et la créa ??? | +250'000€ de budget annuel | +21 marques accompagnées │ CEO @Bup
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Avant de vous rendre à un événement dans l'industrie de la publicité, il faut se péparer. Explorez le programme, découvrez les conférenciers et identifiez les participants clés. Préparez un pitch clair et concis sur vous-même et ce que vous offrez, et n'oubliez pas vos cartes de visite. Cette préparation minutieuse vous permettra de maximiser chaque interaction et de transformer ces connexions en opportunités concrètes.

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Fahad R.

I help FBA sellers 2X their profits by optimising their Amazon Ads + Business Strategy | Helium10 Trusted Partner | Top 10% on Upwork | Amazon Ads Verified Partner
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To network and expand your advertising connections by attending industry events, start by researching and selecting relevant events. Prepare by updating your LinkedIn profile and bringing business cards. Be approachable and engage in conversations, showing genuine interest in others. Attend workshops and panels to meet industry leaders. Follow up with new contacts after the event to build relationships. This proactive approach can help you grow your network and stay informed about industry trends.

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Jagveer S Singh

??Top Voice in Advertising, Brand Development & AR | Brand Strategist | AR & AI Marketing Expert | Google Analytics Pro | Digital Marketing | Content & Branding Specialist
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Prepare for the event in advance by identifying speakers and attendees with whom to speak. Act as a linker: Make introductions between individuals you encounter who could find mutual benefit. Paying attention actively: Pose meaningful queries and demonstrate sincere interest in other people. Business cards? Please say yes! After the event, exchange contact details to stay in touch. Social media monitoring Make connections with people you've met on Twitter or LinkedIn.

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2 Engage Actively

At the event, actively engage with speakers and other attendees. Ask insightful questions during Q&A sessions to demonstrate your interest and expertise. During breaks, initiate conversations with fellow attendees. Discussing session content can be a natural icebreaker. Remember, networking is not just about collecting contacts; it's about building relationships. Show genuine interest in others' work and share your own experiences when relevant. This can lead to more meaningful and memorable interactions.

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Tristan Guiriec ??

On scale des marques eCommerce & DNVB grace à l’ads et la créa ??? | +250'000€ de budget annuel | +21 marques accompagnées │ CEO @Bup
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Lors d'un événement, engagez-vous activement avec les conférenciers et participants : posez des questions perspicaces pour montrer votre intérêt et expertise. Utilisez les pauses pour discuter du contenu des sessions, c'est un excellent brise-glace. Le réseautage, c'est avant tout créer des relations authentiques : intéressez-vous sincèrement au travail des autres et partagez vos expériences pertinentes pour des échanges mémorables et enrichissants.

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3 Leverage Social

Social media is a powerful tool for networking before, during, and after an event. Follow the event hashtag to join online discussions and connect with attendees. Share your thoughts on sessions in real-time and engage with others' posts. LinkedIn can be particularly useful for maintaining the connections you've made. After the event, connect with people you met and continue the conversations started during the event. Social media can significantly extend the life of your networking efforts beyond the event itself.

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Tristan Guiriec ??

On scale des marques eCommerce & DNVB grace à l’ads et la créa ??? | +250'000€ de budget annuel | +21 marques accompagnées │ CEO @Bup
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Utilisez les réseaux sociaux pour maximiser votre réseautage lors des événements de l’industrie. Suivez le hashtag de l'événement pour participer aux discussions en ligne et connectez-vous avec les participants, en partageant vos réflexions en temps réel. Après l'événement, utilisez LinkedIn pour maintenir les liens établis et poursuivre les conversations, prolongeant ainsi la portée de votre réseautage bien au-delà de la durée de l'événement.

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4 Foster Connections

After meeting new people, it's crucial to foster those connections. Send personalized follow-up emails referencing specific conversations you had. This personal touch shows that you value the connection and helps to solidify the relationship. If appropriate, suggest a meeting or a call to discuss potential collaborations. Remember, consistent follow-up is often what transforms a brief encounter at an event into a lasting professional relationship.

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5 Offer Value

When networking, focus on how you can provide value to others, not just what you can gain. Share your knowledge, offer to make introductions, or provide feedback on projects. When you help others, they're more likely to remember you and reciprocate in the future. This approach can set you apart in a sea of self-interested networkers and pave the way for mutually beneficial relationships.

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6 Stay Informed

To continue expanding your advertising connections, stay informed about upcoming industry events. Join relevant professional organizations and subscribe to industry newsletters. These resources often provide information about events and opportunities for professional development. By keeping your finger on the pulse of the industry, you'll be ready to take advantage of networking opportunities as they arise.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Fahad R.

I help FBA sellers 2X their profits by optimising their Amazon Ads + Business Strategy | Helium10 Trusted Partner | Top 10% on Upwork | Amazon Ads Verified Partner
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To network and expand your advertising connections by attending industry events, start by researching and selecting relevant events. Prepare by updating your LinkedIn profile and bringing business cards. Be approachable and engage in conversations, showing genuine interest in others. Attend workshops and panels to meet industry leaders. Follow up with new contacts after the event to build relationships. This proactive approach can help you grow your network and stay informed about industry trends.

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Here's how you can network and expand your advertising connections by attending industry events.

1

2

3

4

5

6

7

1 Prepare Ahead

2 Engage Actively

3 Leverage Social

4 Foster Connections

5 Offer Value

6 Stay Informed

7 Here’s what else to consider

Advertising

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Here's how you can network and expand your advertising connections by attending industry events.

1

2

3

4

5

6

7

1 Prepare Ahead

2 Engage Actively

3 Leverage Social

4 Foster Connections

5 Offer Value

6 Stay Informed

7 Here’s what else to consider

Advertising

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