Here's how you can navigate strategic decisions as a sales coach.

Both EARS !! The biggest task is to ‘motivate consistently’ . As sales is one function where frustrations of mammoth proportion hit the employees. One works hard and right on a prospect for months and years and it can slip away in a moment for any external or internal reasons =reality . This makes the sales coach’s function more challenging . To navigate decision making a sales coach can work in framework of keeping both “ EARS” open . One EAR for self and the other for team members . E=Empathic. Feel the pain and identify the source of pain . It’s easier than to address it . A = Arduous . Keep a regime of time bound follow up of customer pipeline . R= Resilient . Stay ahead with alternatives to switch to in the event of unexpected.

A good example will be to show some examples and then to follow up on how it went when they applied and we discussed about the experience and how to improve it

When assessing team needs, I first gather quantitative data to analyze where problems may exist. Wherever I do not have quantitative data, I get systems in place to obtain that. I then gather my team to review the data and obtain their feedback for context to the quantitative data. Finally, it is recommended (not required) to bring in a third party consulting firm to formulate a strategy and plan to address the top priority issues for the business.

Listen to the Customer's Needs Your role is to enable the sales team to truly understand the customer's challenges and craft solutions accordingly. Teach them consultative selling skills like asking the right discovery questions to uncover the root problem. Solution Selling focuses on providing customized solutions rather than just product pitches.

As long all the team members follow the plan and don’t stumble on challenges all team members are supportive to each other and they work for the same objectives results are real

Once key objectives are created for your business, you then need to formulate a plan for execution. Who will do what tasks, what is the timeframe for completion, etc. Assign tasks to each team member based on their strengths and conduct regular reviews to ensure progress is happening. The template I use most is an "action plan"

Use Data-Driven Insights Guide the sales process using real-time analytics and data-driven insights from sales technology tools. AI can provide strategic sales intelligence and improve forecast accuracy. AI can uncover customer priorities and enable value-based selling. This approach ensures that your team knows what they're working towards and can measure their progress

When faced with a strategic decision, exploring all potential options is essential. Leverage Industry Best Practices Familiarize yourself with popular sales methodologies like SPIN Selling, The Challenger Sale, SNAP Selling, Target Account Selling etc. These provide frameworks for structuring the sales process. Formal sales methodologies help sellers "translate goals into actionable steps and frameworks". Methodologies like The Sandler Selling System emphasize building trust and acting as a consultant rather than a pushy salesperson.

We use AI to obtain market data and information about new tools on the market that might be able to solve our problems. Then, we have our team members assess the list of tools based on our "criteria of needs" to narrow down to the tool we need to solve our problem.

L'analyse de risque requiert d'abord de bien identifier les incertitudes, afin de pouvoir les transformer en risques, grace à des décisions. Une incertitude n'est pas mesurable, mais un risque l'est. Il faut donc considérer les décisions à prendre pour pouvoir calculer le risque inhérent de chaque hypothèse, et la perte maximale acceptable. Quand c'est connu, il devient plus simple de mettre en place les KPI et les mesures correctives, et surtout, de savoir stopper à temps en cas d'échec. Cela permet de sécuriser au maximum une décision stratégique à l'avance.

I have noticed that doing your homework before you meet the client can make a big difference in the outcome and long term relationships with clients

and keep flexible ways to deal with operation, to achieve the strategies. always suggest the leader use MBWA （management by walking alone） method to run.

For new market development with new products, the challenge requires the innovation adoption. Many companies talk to being innovative, but changing a process can be difficult. This is especially true with products like UVC disinfection efforts.