Here's how you can navigate salary negotiations as an experienced Product Marketing professional.

Control the Frame. What are your salary expectations? Me: As high as possible 2 options as follow ups: 1. Assertive Why don’t you tell me the upper limit of what you have allocated and then we take it from there? 2. More subtle option: Based on my own research, similar roles typically pay anywhere from X to Y…..based on my skills and experience I’d be at the higher range. How does that align with your budget?

Negotiation should be on genuine terms only. Every employee should understand their calibre and their contribution to the company. Someone who is well performing and his/her efforts are leading to direct/indirect growth to the company may easily negotiate. Prepare your data and showcase it: 1. Your skills & their implementation 2. Your projects & their positive outcome 3. What are your future strategies for improvisation 4. Are you competitive enough in the daily changing market & so on.... Negotiate honestly & no company wish to disappoint or lose a valuable asset. But the employee should also be capable of showcasing their value. Be a smart employee.

I agree to the fact that, right budget, salary justifying to the position is highly important for any employee to contribute seamlessly. At the same time, it is also equally important to understand the hiring Organization’s vision, opportunities for its employees in near future, scope for growth, acquire new skills, work life balance, culture and the impact what one can bring to society. So it’s never that one thing but, should be a 360 degree approach

Don’t wait until you are searching for your next position to prepare your portfolio. Build a personal website now and add to it your major accomplishments and projects that clearly demonstrate your success and value. Also, be sure that it demonstrates the breadth of your experience. I always just kept my resume current, but now with inexpensive web tools available it is more impactful to be able to send someone to your personal website early in the process so that they can develop a true understanding of your capabilities and worth.

Hablan varios que la persona conoce su valor de mercado, esto no es tan cierto, el valor del mercado lo establecen factores externos asociados a la aportación de valor no solo de la persona, también de la empresa y sus productos

Something I’ve found helpful is to select only those accomplishments that are relevant to the success of the position you are trying to acquire. Time in interviews is limited and it won’t help you to ramble on about significant milestones you achieved that are not relevant to your prospective employer.

A melhor forma de come?ar é ter um papo aberto e cordial com o seu gestor direto. Entender e saber como você e seu trabalho é visto pela organiza??o naturalmente levará a resposta positiva de um aumento salarial. Caso seu gestor n?o seja um apoiador, busque pares aliados e construa uma imagem com fontes parceiras para que está base ajude no seu posicionamento.

Leverage your exceptional qualifications to devise a negotiation strategy that showcases your strengths, such as extensive industry connections or a proven track record in fundraising or partnership-building.

2 areas of focus: - Understand the other side of the table - Read the room The majority of people desire or would appreciate a raise. Most team managers are overwhelmed with discussions and negotiations about compensation. It is crucial to understand what YOU and the "other side of the table" (your manager, department, and company) prioritize, and then offer the most value to that specific area. As you continue to demonstrate your value, assess the situation to determine the most opportune time for a meeting, and then come to the meeting well-prepared. Know your manager's workflow and the company's schedule. Request a time that allows your manager to pay full attention to the conversation and your goals. Use your time wisely.

I agree with the fact that opportunity is key to negotiating, finding the right space and time to offer clear communication, and especially receptiveness of the colleague.

Si bien las palabras pueden hablar del candidato en el marco de la negociación, lo más importante, es que hablen sus logros y portafolio creativo ejecutado

I want to add the way the job was found. I will not talk salary until I feel the time arrives. But if I am head hunted. I will state my current comp and expected increase to make me leave... I wasn't looking. So it saves time

I respectfully disagree. While timing is crucial, basing negotiations solely on recent successes may overlook long-term contributions. Moreover, aligning with financial cycles may limit flexibility in timing, potentially missing windows of opportunity

I find the best way to do this is to think of yourself as a unique product/service. If you were going to sell yourself, what would your elevator pitch be? Take the aspects of your elevator pitch and align them with the job requirements and company’s strategic direction. This will highlight how you fit for that specific role and your ability to think strategically (which could lead to higher level opportunities).

Be prepared with the numbers to justify your argumentation. The more precise the link to the business outcome, the bigger credibility you will get. ROI from marketing activities is perceived too fluffy by sales leaders/business owners very often if not justified by the convincing numbers.

Product marketing is not always quantifiable. Try to find a marquis project or two to hang your hat on, but projects that are above and beyond in either impact or beyond your “day job.” Just doing your job doesn’t warrant special consideration, and I’ve found newer generations tend to demand additional comp, promotions, etc. just for doing what they’re supposed to be doing, even if they do it well.

In a product marketing role, you work at an intersection of several departments/teams and hopefully you are not the only one. The success of campaigns or the product can be difficult to attribute to you alone. More convincing: Get an offer from another company. That is the strongest proof of value.

Many of the extremely good professionals are rather poor self-advocates! They don't stand for themselves, and that's an Irony! Besides in some cultures, talking money is considered unprofessional, a sign of greed and instability. Hence, You need to think through a comprehensive value proposition story to push your cause for professional growth. Using publicly available data for benchmarking might be handy in this discussion. You might use hearsay figures about the salary of your peers for similar roles but this might not work or sound professional so I would advise avoiding unless it's culturally acceptable in your company.

El candidato debe mostrar que entiende su rol dentro del modelo del negocio, que entiende el entorno, que es sensible a los marcos de limitación de las organizaciones, vale decir, creación con pies en la tierra, pero sobre todo, debe mostrar el entendimiento del mercado objetivo.

Salary negotiations are not just about the numbers of zeros on your pay-check. Be open in your approach and research the average salary range for the position, based on the geography, years of experience, achievements & exceptional skills. Keep in mind & highlight your past successes and how they contributed to your previous employers’ growth and revenue. Don’t be hell bend on the CTC alone. Have a holistic view of your priorities and negotiate beyond just the salary, such as special incentives, bonuses, ESOPS & Equity stock options, health & wellness benefits, additional paid vacation days, flexibility & remote work options, Child care benefits, relocation assistance and/or professional development opportunities.

You'll have to decide what is important to you and what you value how much. Fixed salary is always tougher to significantly improve. Increasing the range of your variable pay component is usually easier and showcases ambition to your boss. Same goes for stock-options (depending what level you are at already). Also easier to negotiate is more holidays or other small improvements (e.g. paid fitness club, bike, public transport etc). Don't forget the training/education aspect that may benefit you as well as the company. Example: If you sometimes deal with Spanish customers, negotiate a 2-4 week paid language course - in the country, if possible. Or an executive MBA (if you are on a management track). It increases your value, too.

When entering salary negotiations, it's crucial to think holistically. Instead of focusing solely on salary, consider other benefits such as flexible work hours, professional development opportunities, and performance bonuses. Discussing a comprehensive package can align your personal and professional growth with the company's interests. This approach can increase your overall compensation and enhance job satisfaction. A well-rounded negotiation can lead to mutually beneficial outcomes, ensuring long-term career growth and fulfilment.

When negotiating a pay rise, as a seasoned Product Marketing specialist, you should take into account all aspects of your benefits package in addition to your basic pay. Benefits like stock options, bonuses, chances for professional development, flexible work schedules, and other perks that improve your overall job satisfaction and career advancement should be evaluated and negotiated for. By taking a thorough approach, you can customise the negotiation to your professional and personal demands, making sure that your overall pay package supports your long-term goals and accurately represents your value. This all-encompassing viewpoint not only optimises your benefits but also cultivates a more well-rounded and satisfying professional life.

Negotiating effectively as a Product Marketing professional requires diplomacy and professionalism. Approach the negotiation with a collaborative tone, aiming for a solution beneficial to both you and the company. If met with initial resistance, seek feedback and propose revisiting the discussion later. By demonstrating these skills, you can turn a challenging conversation into a chance for career growth and mutual understanding.

To effectively negotiate with your prospective employer, it's crucial to understand your value proposition beforehand. Consider factors such as your industry expertise, leadership experience, relevant skills, product portfolio, certifications, and education to ensure a data-driven negotiation approach that aligns with the company's expectations.

Be diplomatic, but don't behave as if you're doing something wrong; speak calmly and authoritatively. Discuss with tact and confidence.

Ao discutir salário esteja pronto para a negativa, trazer os pontos de melhoria entregues, prazos e projetos de sucesso podem te auxiliar, mas talvez n?o seja o suficiente, esteja ciente que é muito positivo trazer suas expectativas salariais e conversar sobre, mas esteja dentro da realidade do mercado e aborde todos os pontos que te destacam na carreira. Confie no seu potencial e se mostre sempre disposto a trazer o melhor, seja o protagonista.

Many of the time, people managers are not well-trained in dealing with salary discussions. They assume saving cost to company by delaying hike is their duty, and play delay tactics like asking you to wait for promotion without any time commitment. Be professional and diplomatic in your approach to not fall for this trap. Aiming for a Promotion vs Just for a salary hike in your current role are two different things! Don't mix them as You would end up losing the opportunity for short-term hike against the anticipation and hope for promotion, which might be a long-term goal and a few quarters or years away.

You took the position probably knowing what the salary was or is. In the real world, a zero or 3-5% increase per year may follow. My point being that if you have a strategy to your career over 5/10/15 years then one can’t expect to just gain additionals each year just like that. So looking at it in the round and the long game is probably fair. There are a good number of great positions offering excellent salaries in the F&B industry (few companies ever mention or discuss money and amusingly I see so many jobs in Catering F&B that don’t advertise the wages which is mad… is that because they don’t want the reception manager getting upset or ?. Don’t expect to press the elevator button of wealth after six months (like so many seem to do).

All of these points are valid. Doing your homework and preparing for negotiation is critical to ensuring you are compensated to your full value. Winging it is NOT an option. One more thought: you must be able to say “no” and walk away in order to optimize your desired outcome. This means you must have a plan B, i .e. multiple offers, being comfortable with status quo, being comfortable with looking elsewhere. Being able to say no, and mean it, is the ultimate negotiation position.

Negotiate your product marketing salary with confidence! Research your worth, gather evidence of your accomplishments, and time your conversation right. Beyond salary, consider benefits, company fit, and your career goals. Knowing your bottom line and being prepared to walk away empowers you to land a compensation package that reflects your value.

The unrefutable argument for salary negotiations: Get an offer from another company that you would actually be happy to work for and then go transparently into the negotiations. While it is rare to get salary increases of 10% or more while staying in the same position, such an increase is more common when switching from one company to the next. Having an alternative offer at hand during the negotiations may enable you to get that increased raise without needing to change jobs.

Em qualquer situa??o analisar prós e contras, é um must! A análise deve sempre considerar: Vida Profissional e Vida Pessoal. Onde está HOJE e onde quer estar entre 3 e 5 anos. Aí fa?a contas! Bia sorte