Here's how you can navigate a performance evaluation in the advertising field.

Prepara??o é vc estar sempre atento ao que há de novo no seu meio de trabalho, se capacitar, buscar informa??es de diversas fontes. Estar aberto as oportunidades que só vir?o se vc já tiver aprendido e colocado em prática novas habilidades durante sua caminhada profissional.

Preparation is the best method in order to find the right person for your job and it is the best way to find the right person for the job.

Be prepared: Gather your best work samples, positive client feedback, and data on your accomplishments (increased sales, website traffic, etc.). Highlight wins: Confidently showcase your achievements and how you contributed to successful campaigns. Own your challenges: Be upfront about any roadblocks you faced and how you overcame them. This shows problem-solving skills. Set goals for growth: Discuss areas you want to improve and how you plan to get there. This shows initiative. Ask for feedback: Actively listen to your manager's insights and ask for specific areas to focus on for continued growth.

Preparation is key to a successful performance evaluation. Gather all relevant data, reports, and examples of your work throughout the review period. This might include successful campaigns, client feedback, and any awards or recognitions you’ve received. Having a well-organized portfolio will help you present your achievements clearly and confidently

Preparation is done day by day, it is important to keep a watch every week or at least by looking at the news posted directly by the platforms or by watching new blogs, videos, newsletters on the subject

Understand the key performance indicators (KPIs) and metrics that are critical in the advertising industry. These could include metrics like return on investment (ROI), click-through rates (CTR), conversion rates, and social media engagement. Being able to discuss these metrics and how your work has positively impacted them shows your understanding of industry standards and your contribution to the company’s success

there are different levels of KPIs, there are the primary KPIs where there is the CPA, the ROAS which says if the ad works or not and there is the storytelling which shows the performance of the ad with the ctr, cpc, hook rate, hold rate

Clearly articulate the value you bring to the organization. Highlight specific examples where your work led to measurable success, such as a particularly effective ad campaign that exceeded client expectations or an innovative strategy that drove significant brand awareness. Be prepared to discuss both quantitative and qualitative outcomes of your efforts

Request feedback from colleagues, clients, and supervisors throughout the year, not just during the performance evaluation period. This continuous feedback loop helps you identify areas of improvement and demonstrates your commitment to professional growth. During the evaluation, use this feedback to show how you have acted on it to improve your performance

Come prepared with a list of goals for the future. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Discuss how these goals align with the company’s objectives and how you plan to achieve them. Setting clear goals shows your dedication to your role and your ambition to grow within the company

After the performance evaluation, make sure to follow up on the discussion points. Implement the feedback you received and track your progress towards the goals you set. Regularly update your supervisor on your advancements and any challenges you encounter. This follow-up demonstrates your commitment to continuous improvement and helps maintain an open line of communication with your evaluator

Performance evaluations are typically an annual event featuring a document that outlines an employee’s performance and includes a development plan. However, the section employees are most concerned with is usually the one detailing salary increases and potential promotions, which is understandable. While this annual ritual is necessary, performance evaluations—and the accompanying feedback and exchange—should be an ongoing, daily affair.