Here's how you can navigate obstacles in decision making in Creative Strategy.

Recognizing Cognitive Biases in Creative Strategy Understanding Common Cognitive Biases Confirmation Bias: The tendency to seek out information that confirms existing beliefs, ignoring contrary evidence. Anchoring Bias: Relying too heavily on the first piece of information encountered (the "anchor") when making decisions. Availability Heuristic: Overestimating the importance of information that is readily available, often recent or memorable. Overconfidence Bias: Having excessive confidence in one's own knowledge and judgments, leading to risky decisions. Status Quo Bias: Preferring things to stay the same, resisting change even when it might be beneficial.

Beyond your own bias, try to understand the biases of the people you will be communicating with, and how the work will be considered in that light. You may find that by running counter to entrenched biases you are engaging the audience in a way they don't expect.

Ao tomar decis?es na Estratégia Criativa, é importante reconhecer que todos temos vieses cognitivos. O viés de confirma??o, por exemplo, nos leva a buscar informa??es que reforcem nossas cren?as. Para neutralizá-lo, adote estas práticas: 1. Diversidade de Perspectivas: Encoraje opini?es variadas na equipe para identificar pontos que possam ter sido ignorados. 2. Desafie Suas Suposi??es: Questione suas ideias e promova críticas construtivas. 3. Baseie-se em Dados: Use dados concretos para embasar suas decis?es. Essas abordagens ajudam a ver problemas de múltiplas perspectivas, resultando em estratégias mais completas.

Creative Strategy, Cognitive Bias? Absolutely thrilling. First, treat obstacles like unexpected rain – inevitable and often inconvenient. Accept the pandemonium; it’s character-building. When a problem arises, give it the dead-pan stare-down until it awkwardly excuses itself. Fuel your ingenuity with endless cups of tea and maintain that stiff upper lip. Remember, each dreadful idea is merely a detour to the next slightly less dreadful one. And, naturally, cackle in the face of failure. It won’t help, but it will perplex everyone else.

Se pueden sortear los obstáculos en la toma de decisiones, si se conoce y aplica el funcionamiento de nuestra mente-cerebro. Es conocida la frase "si defines bien la pregunta, la respuesta es fácil". Después de investigar fundamentos de la neurociencia aplicados a los negocios, puedo decir que las decisiones son más rápidas si se ha realizado correctamente el paso previo. Según el método empresarial Smart Thinker Model, las 3 etapas de la acción eficaz son: 1) Pensar de otra forma, 2) Decidir adecuadamente después de pensar conscientemente, 3) Hacer lo que se ha decidido sin caer en las habituales trampas mentales. Desde hace a?os práctico y ense?o un truco eficaz: define tu objetivo con claridad y elige lo que te acerca, no lo que te aleja

Limitations can spark great ideas. Be prepare to explore those limitations by being resourceful and curious. Don't give up when you hit a wall, by contrast use that force to start your creative process again.

As a serial perfectionist, it's easy for me to get locked into the pursuit of the right answer. And that can make it tempting to do endless research and get stuck in analysis paralysis. Instead, embrace uncertainty as a limitation that can actually help you do your best work. With creative work, there's no such thing as the "right" answer. Let that sink in. It doesn't mean you're off the hook for great work, but there's not only one solution. Accept the fact that the process will be messy, and you'll never have all the answers. Set a limit on the time and energy you'll spend gathering information. And then go for it! Go into ideation with abandon. Give yourself permission to make inferences and go with your gut.

So many times I have gone into a project with a mindset that I will take the information that I have and create the best I can with it. With an understanding that it might change or evolve or the course of the create process. A key thing to always remember is where you start is not where you finish and that the best way to grow as a creative during a project is to be organized first and have your ducks in a row so when the changes do come you are ready for them.

You will never have all the data to make all the decisions. Uncertainty is bigger in our minds. The outcomes are almost never accurate when it comes to creative strategies. Some misses will actually be bigger than you'd have anticipated, while others will teach you invaluable lessons.

Uncertainty is often more certain than you think. Listening to your gut may not seem scientific, but that feeling of ‘knowing’ you get during the process of creative iteration and development is actually a sum of the creative experiences you’ve had, what you’ve learned over the years, your own values and inclinations, and other ingredients in a motley mix that makes your approach uniquely yours. Combine that with a fair helping of research and logic, keep an open mind to potential discoveries (take off the blinders), be willing to pivot when needed, and you’ve got a ‘formula’ that genuinely works.

Collaboration is the fundamental glue that builds success. The ability to accept disconnected ideas and see them all as equal contenders is a skill that no business school will teach you. The competitive nature of our educational systems destroys the inherently collaborative nature of man and pushes us into being islands of so called excellence. However true success lies in being able to gather unconnected concepts and string them together. Meaningful strategies that deliver impact are never solitary ideas but a whole string of concepts and characters that support each other to make the whole.

We are constantly evolving in receiving new projects to work on, a key element is collaboration and group work. Having the input of everyone in the team is crucial to assessing all options, areas of opportunity and having many sets of eyes. Each team member possesses their own strength and critical thinking, with a good leading hand we can reach a thorough scenario. Example: the creation of a new menu for a different service has to have chef's input, service assessment, sales view on how it will impact client and costs to have a profitable project. Sharing information with the group will also make team feel more comfortable about new projects.

Collaboration with key stakeholders is necessary to get fresh input and buy-in, especially with those that have the voice of the customer down. Just maintain control, so their input is not mistaken for directorial control on the project.

What makes you successful is your capacity to remain open. Being open within a team could be considered a skill in itself. Having no judgment towards the perspectives of others makes you a smart team player. This implies that you can balance emotionally between the reasoning of others and your own. Each team member is a distinct element assigned to innovate, analyze, and solve problems. Each possesses its own strengths and weaknesses. The moment you begin to view your role as superior to others, failure begins to loom.

Being collaborative in decision-making is vital for several reasons, which contribute to better outcomes, enhanced innovation, and overall organizational health. Some of the reasons to encourage so in an organization: - Improved problem-solving - Enhances creativity and promotes innovation - Shared responsibility - Increased buy-ins - Mitigate cognitive biases

Prioritization plays a very important role in todays fast paced and every changing environment . Good to go, must to do and urgently requiring attention- divide your deliveries basis that. A principle one can also use is looking at what impact is each action creating- the greater the impact, the higher the priority

There will always be more tactics to add to the to-do list. Starting with a sound channel strategy will help prioritize, but development can also be guided by: - what tactics can be used to lift and shift to multiple channels - where the most media budget is allocated - what previous campaign data shows as the most impactful touch points - where there is white space left open by competitors (but is relevant to your audience)

Not to mention that oftentimes, the minor details get straightened up once you hit the bigger nail on the head (once you resolve the most important or impactful issue.)

In creative strategy, prioritize your tasks like tending a garden: focus on the plants that yield the biggest harvest. Concentrate on high-impact tasks and let go of perfecting minor details. This way, your energy nurtures what truly matters, leading to more significant results.

In creative strategy, not every decision have the same weight. Learning to prioritize issues based on their impact on your overall goals is key. Might involve letting go of minor details, like the button's color, in favor of focusing on critical elements like the campaign's core message. Major decisions directly impact your goals, like ensuring the brand message resonates with your audience. By distinguishing between urgent vs. important, you can allocate your time and resources more effectively. This reduces stress, fosters clear communication within the team, and allows you to adapt to unexpected changes, ensuring your energy is spent where it truly matters: creating a powerful and impactful campaign.

The iterative process is crucial for effective creative strategy. Instead of aiming for perfection on the first try, create a series of prototypes or drafts. With each iteration, gather feedback and refine your approach. This cycle of rapid prototyping and revision accelerates decision-making and fosters innovation. For example, software development often uses agile methodologies to quickly iterate and improve products, leading to more resilient and creative solutions.

Always be prepared to generate an idea and then turn the page. Start again. Repeat. This method allows you to iterate rapidly. However, leave it for an hour, go for a walk, read, listen to music… then, when you get back to those ideas, you'll see them from a different perspective. Yes, it could be the first one that works best, but after you've created 7 others, revisit the first and it gets more refined. The creative process is tricky and results can strike at any time! One word of advice: use a pen and paper and sit away from your desk for a creative solution that may surprise you.

Effective creative strategy is dynamic. You plan. Execute. Measure. Revise. The more you can make this a rapid and continuous cycle, the quicker your strategy improves, and the quicker you adjust to changes in the marketplace.

Don't fall in love with your first great idea. It might be genius, but It's likely not fully formed yet or quite ready for client review. instead, use it as a baseline for derivative ideas and executions with the idea as the platform from which iterations can launch. By the end of the exercise there may be a kernel of that original genius idea inhabiting multiple creative expressions .

At MvVO ART, we value reflection for overcoming decision-making obstacles. Reviewing decisions and outcomes sharpens your strategies and decision-making skills, fostering a mindset adept at overcoming challenges and seizing opportunities.

Always reflect on the progress you have made, as well as continually networking and seeking new opportunities. Also reevaluate what works and what doesn’t, don’t try and force anything let things work naturally and organically. I have found some of the best results come through this process.

Parce que nous ne devons: - jamais faire abstraction de notre environnement - ignorer le fait que les choses changent , la réflexion est un exercice obligatoire. Cette démarche- à la fois avant/ pendant & après le processus de création mais aussi durant la mise en oeuvre. Je me fais toujours le devoir de prendre du recul en fin de journée en passant en revue les moments clés de la journée, ceux relatifs aux décisions ou informations re?ues. Ceci m'aide à confirmer les choix mais aussi les challenger. Evalués ainsi, je ne souffre d'aucune surprise & parvient même à élaborer les dispositifs dédiés aux cas de critiques Enfin, ceci a l'avantage de nourrir mon instinct , le developper (grace aux différentes expériences)

I work in a data-driven industry that is constantly evolving. Data is an invaluable tool for determining a campaign's effectiveness, but measuring the ROI of certain events can be challenging. This is where reflection becomes crucial. We consistently assess an event's success by engaging with our customers. Gathering feedback from customers provides significant insights into what is working well and what areas could be improved. We also reflect on the enthusiasm of both current and prospective customers regarding our offerings. In addition to customer feedback, we analyze various metrics such as attendee engagement, social media interaction, and post-event sales spikes. Reflection is key to overcoming challenges and creating growth.

Reflection is an important part of any process. Teams need to debrief and reflect on the positive and negative aspects of a project. We also need to reflect on our own work. Figuring out what went right and what went wrong is how we learn to do better. That is, I think, what work is all about. Do better, improve processes, and implement new ways of working to become more efficient. We don't know what that means until we sift through everything. How do we figure out what professional development we need? We reflect on our own, with our managers and with our colleagues. Reflection needs to be scheduled in order for some of us to commit to it. Commitment and serious attention should be paid to this unsung tool in our work toolbox.

If you've gotten this deep in the LinkedIn's "How to" section, I can tell your biggest problem is overthinking yourself out of impactful advertising. Creative advertising has just 2 missions. 1) Get attention 2) Be memorable And that's it. Yes, you'll need something about your brand and product. And if it makes you feel better, you can add some brand attributes (colors, font, tagline) to make things more "Ownable." But NONE of that matters to your consumer. If you want preference, have a good relationship with your consumer; be fun, be funny, be memorable. Don't fuck it up with balderdash that that only you care about. Remember, nothing ruins a good relationship like overthinking it into a complicated turd.

Trust Your Gut! Data can inform, results may validate, accolades stroke ego… Your gut never lies! When developing creative strategy, trust yourself, take a chance, maintain proper perspective. Odds are you’re sitting in a role that you’ve earned and are passionate about (hopefully) TRUST YOUR GUT. Decisiveness is a gravely undervalued yet earned skillset.

Antes de sentarnos a dise?ar, para nosotros ha sido vital tener toda la información sobre la mesa. Cuando las estrategias son dise?adas basándonos en pocos datos e intuición, generalmente resultan en estrategias banales, poco relevantes para el público objetivo. El equipo debe tener mucha claridad sobre el objetivo de la estrategia. Algunas preguntas que nos podemos hacer son las siguientes: 1. ?Qué queremos lograr con esta estrategia? 2. ?A quién le vamos a hablar? 3. ?Qué está viviendo nuestro público que pudiese impactar en cómo nos percibe? 4. ?Qué problema y necesidad humana le queremos resolver a nuestro cliente? 5. ?Cómo vamos a medir el éxito de esta estrategia creativa?

Not everything works for everyone - the results of your creative strategy and decisions are determined by your environment, market, products, sector and solution. These are indirect, but powerful contributors.

One thing that has helped me come up with creative strategies is by reading fiction books. I had this habit of reading lots of fiction books. Some weeks I would finish 2–3 books on the go. These books were written either in my native language or English. Back then, I was working for both international and local brands. So whenever I received a brief from a client or had to attend a meeting, ideas came almost instantly to me. In most cases, my ideas were appreciated by my clients. The difficult part next was the execution. From my early childhood, reading books has helped me broaden my perspective and come up with ideas on the go. I recommend everyone who's planning to start a creative career build a hobby of reading books.