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Last updated on 2024年7月8日

Here's how you can navigate the growing need for multi-platform content creation in media production.

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In today's media landscape, the ability to adapt and produce content for multiple platforms is not just an advantage—it's a necessity. With audiences scattered across various mediums, from traditional television to social media, understanding how to effectively engage with your audience on each platform is crucial. This doesn't mean simply repurposing the same content; it requires a strategic approach that respects the unique strengths and user expectations of each medium. Whether you're a seasoned media producer or just starting out, navigating this multi-platform world can seem daunting. But with the right techniques and mindset, you can create content that resonates with viewers no matter where they watch.

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Saudicka Diaram

Content & Media Production Specialist????????
Mario Koch

???Videoproduzent ??Humorbatterie & Linkedin-Typ ?? Für Unternehmen mit Werten. | Mit mir hast du Spa? – vor und hinter…

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Carlos Alberto Sánchez Dávila

Multimedia Journalist | Corporate Communication | Master in Politics and University Management

1 Understand Platforms

Understanding the distinct features and audiences of different platforms is key to successful multi-platform content creation. Each platform, whether it's Instagram, YouTube, or a podcasting service, comes with its own set of rules and expectations. For example, Instagram users often look for visually compelling, short-form content, while YouTube may provide a home for longer, more in-depth videos. It's important to tailor your content to fit these nuances. This means not only altering the length and style of your content but also considering the platform's algorithm and how it affects content visibility.

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Saudicka Diaram

Content & Media Production Specialist????????
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Keeping up with the new and emerging platforms is a fulltime job for any creator. However, it is good to understand these platforms and what they offer to the users. Each platform has a unique ability to impact the consumer and creator experience. Therefore, it is important to take your time to map out the strengths and weaknesses of each. Sometimes a platform can help you to switch up your content style based on popular trends, and even the length of the content. While you are doing this, ensure that you are taking notes of the audience engagement and style of interactions. This can inform you about the effectiveness of the content. One thing that is certain is that each platform will introduce you to a new community.

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Petter Hermoza

Consultor en Medios Digitales
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Desde la aparición de internet, pasando por la irrupción de las redes sociales, la comunicación ha evolucionado, y de la misma manera el público. A veces queremos producir contenido que se adapte a todas las plataformas de una sola vez, aprovechar herramientas como Hootsuite o Buffer y programar un solo post, reel, story, en todas nuestras redes. Pero el público de cada una varía en necesidades y requerimientos, y cada plataforma tiene un propósito diferente. Nuestro plan de contenidos debe considerar esas diferencias y adaptarse para compartir diferentes tipos de publicaciones. ?Es más trabajo?, sí, pero vale la pena el esfuerzo.

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Mario Koch

???Videoproduzent ??Humorbatterie & Linkedin-Typ ?? Für Unternehmen mit Werten. | Mit mir hast du Spa? – vor und hinter der Kamera. Und auch nach dem Dreh.?? #yeehaa
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Wenn es das Budget hergibt, dann fang an mit Erstellung von Reels von 16 bis 60 Sekunden l?nge und streue sie über Meta und TikTok - was gut l?uft, benutze weiter, was schlecht l?uft, abschalten. Youtube ist so ziemlich die schwierigste Plattform, weil es lange dauert zu lernen und die Contenterstellung lange dauert, weil die Formate l?nger sind.

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Carlos Alberto Sánchez Dávila

Multimedia Journalist | Corporate Communication | Master in Politics and University Management
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En los espacios educativos, por ejemplo, las audiencias son diversas, y aunque muchas veces suene atractivo tener presencia en cada una de las plataformas existentes, suele ser difícil explicar que no siempre es pertinente porque los objetivos de comunicación son diferentes. El ejercicio de comprender las plataformas, va de la mano con una reconocimiento de los recursos de la organización para planificar un trabajo coherente con las expectativas y línea de acción institucional, anticipar escenarios y definir responsabilidades.

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2 Content Adaptation

Content adaptation involves more than just resizing videos or changing image formats; it's about reimagining your content to suit different platforms. A successful adaptation maintains the core message while optimizing for each platform's unique features. For instance, a long-form interview might become a series of short clips for social media, each highlighting a key point or memorable quote. The trick is to deconstruct your content and reassemble it in new ways that engage your audience on every platform they use.

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Mario Koch

???Videoproduzent ??Humorbatterie & Linkedin-Typ ?? Für Unternehmen mit Werten. | Mit mir hast du Spa? – vor und hinter der Kamera. Und auch nach dem Dreh.?? #yeehaa
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Mach nach M?glichkeit modulare Videos für deine Kunden. Baue eine Thema, plane die Erstellung, produziere das Video mit z.B. drei inhaltlich voneinander getrennten Themen. Das gesamte Video geht zu Youtube. Aufgeteilt in drei einzelne Videos mit jeweils einem Thema gehst du als Reel zu Meta. Küzeste Ausschnitte mit ca. 16 Sekunden l?nge gehen als Beitr?ge bei TikTok online. So produzierst du Plattform-übergreifend mit einer Produktion.

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3 Strategic Planning

Strategic planning is essential when you're juggling multiple content formats across various platforms. Start by defining clear objectives for each piece of content and understanding how it fits into your overall brand narrative. Create a content calendar that schedules posts across platforms, ensuring a consistent presence without overwhelming your audience with repetition. Additionally, consider the timing of your posts; what works for one platform may not be ideal for another. By planning strategically, you can maintain a coherent message that adapts to the rhythms of each platform.

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Mario Koch

???Videoproduzent ??Humorbatterie & Linkedin-Typ ?? Für Unternehmen mit Werten. | Mit mir hast du Spa? – vor und hinter der Kamera. Und auch nach dem Dreh.?? #yeehaa
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Befrage deinen Kunden nach seiner Geschichte, seinem Ziel, seiner Philosophie, seiner Vision für diese Kampagne, seinen Vorbildern und Vorlieben. Dann studiere seine Zielgruppe auf allen Medien und grenze ein, welcher Content gerade ?hnliches bewirbt und funktioniert. Lass dich inspirieren. Und dann baue ein Konzept, dass du dann mit dem Kunden zusammen finalisierst.

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Dominik Frank

Medienfachwirt Print
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Ein Zeitplan für Ihre Beitr?ge kann helfen, mehr mehr Reichweite und Interaktion zu erlangen. überlegen Sie, wann Ihre Zielgruppe am aktivsten ist und probieren Sie verschiedenen Uhrzeiten für Ihre Beitr?ge aus. Das Ergebnis kann au?erdem an verschiedenen Wochentagen unterschiedlich sein, beispielsweise am Wochenende.

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4 Audience Engagement

Audience engagement is the cornerstone of successful multi-platform content creation. Engage with your audience by understanding their preferences and behaviors on each platform. Utilize platform-specific features like Instagram Stories or Twitter polls to encourage interaction. Also, track engagement metrics to see what resonates with your audience and what doesn't. By fostering a two-way conversation, you not only build a loyal following but also gain valuable insights that can inform future content strategies.

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Dominik Frank

Medienfachwirt Print
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Beziehen Sie Ihre Zielgruppe bewusst ein. Stellen Sie offene Fragen und schaffen Sie Diskussionsbedarf. Durch Kommentare und Tags wird Ihre Reichweite und Relevanz Stück für Stück gr??er.

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Saudicka Diaram

Content & Media Production Specialist????????
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Audience engagement will certainly keep you in the game, if it is done properly. While it's important to understand these platforms and their unique features, you have to ensure that your engagement targets are being met. The goal is always to monitor your community to find out if you are reaching them and how are they responding to the content. You can set up polls, call to action, do live Q&As, or just have a chat back session with your community. Whatever, your choice of engagement, go for it! This way you are conducting research and you should use the data to guide your next step.

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5 Resource Allocation

Resource allocation is crucial when producing content for multiple platforms. You need to balance your budget and time effectively to ensure high-quality production without spreading yourself too thin. Prioritize platforms based on your target audience and where they're most active. Invest in good storytelling and production value, as these elements transcend platform specifics and are appreciated by audiences everywhere. Remember, you don't have to be on every platform; focus on those that offer the best return on investment.

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Carlos Alberto Sánchez Dávila

Multimedia Journalist | Corporate Communication | Master in Politics and University Management
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Muchas veces las organizaciones asumen que crear contenido de valor es sencillo, y que una vez creado, se puede aprovechar en todas las plataformas existentes. Sin embargo, cuesta hacer ver que hay diversos costos que se deben asumir, desde la parte tecnológica hasta la parte humana. Detrás de cada "video" hay un trabajo previo que si bien puede requerir más o menos personas, dependiendo de su nivel de experiencia, se sostiene en un trabajo de otros profesionales que pueda garantizar calidad y coherencia con los objetivos trazados. Si bien los recursos económicos pueden ser limitados, se debe tener en claro lo que se busca y brindar espacios para planificar la producción, publicación y evaluación de contenidos.

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Dominik Frank

Medienfachwirt Print
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Legen Sie Wert auf die Qualit?t Ihres Contents - Quantit?t ist hier nicht zielführend. Selbst Ihre Zielgruppe muss jedes Mal aufs Neue ?gewonnen“ werden und aufmerksam auf Ihren Content werden. Bei der t?glichen Reizüberflutung ist Qualit?t extrem wichtig, ganz nach dem Motto ?Content is king“!

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6 Analyze and Iterate

Analyzing performance and iterating based on feedback are vital steps in multi-platform content creation. Use analytics tools to measure the success of your content on each platform. Look at metrics like view counts, engagement rates, and audience growth to understand what's working. Then, use this data to refine your approach. Trial and error are part of the process; don't be afraid to experiment with different types of content and strategies until you find what clicks with your audience on each platform.

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Saudicka Diaram

Content & Media Production Specialist????????
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When you have implimented all your strategies and techniques, you then want to gather the data, and do a compelte auit on the performance. Identify key performance metrics and measure how they do on each post. generate a detailed spreadsheet with all the necessary areas to be considered for impact. Review, analyze and repeat what works. Do not hesitate to change what is not working, even if you are inlove with the idea of what you are doing. Please be objective and seek feedback. As creators we are very passionate and sometimes that can make us very stubborn. This attitude can lead to our demise. It is ok to set some timeline as to when to stop doing something. However, we should always do the right thing for your brands.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can navigate the growing need for multi-platform content creation in media production.

1

2

3

4

5

6

7

1 Understand Platforms

2 Content Adaptation

3 Strategic Planning

4 Audience Engagement

5 Resource Allocation

6 Analyze and Iterate

7 Here’s what else to consider

Media Production

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Here's how you can navigate the growing need for multi-platform content creation in media production.

1

2

3

4

5

6

7

1 Understand Platforms

2 Content Adaptation

3 Strategic Planning

4 Audience Engagement

5 Resource Allocation

6 Analyze and Iterate

7 Here’s what else to consider

Media Production

给文章评分

感谢您的反馈

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