Here's how you can navigate the field of corporate communications with informed decision-making.

Value as a strategic communicator begins with understanding business strategy and what your organization is trying to achieve. With that as a foundation, corporate communications can build a strategy with the right messages to connect with the right audience through the right channels to drive the desired supportive behaviors.

One thing I have found helpful is constantly evaluating how a communication strategy aligns with the overall strategic direction of the business. Being in tune with what the business is trying to achieve at a particular point helps to make communication even more effective, thereby contributing to the overall goals of the business.

Communication involves two basic understandings- The audience and the medium. Study your target audience and identify the best communication channel to ensure that the message is sent across in the right way and reaches your target segment.

Navigating the field of corporate communications with informed decision-making involves continuously gathering and analyzing relevant data. Start by defining clear objectives for your communication strategies and align them with your organization's overall goals. Utilize a variety of tools and techniques to monitor media coverage, social media trends, and internal feedback to gather actionable insights. Engage in regular SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess the effectiveness of your current strategies and identify areas for improvement. Foster a culture of feedback within your team and broader organization to gain diverse perspectives.

Getting clarity of the full story is critical in Corporate communications so that your statements and messages, express the true voice of the situation or organisation. Your ability to listen with your heart, but more importantly with your head, is critical in ensuring you perform the role properly.

Setting clear (and actionable) objectives is the tough part… particularly if you are responsible for managing across multiple lines of business. To avoid trouble… GO STRAIGHT TO THE TOP. Once your fearless leader gives you a true North Star you can build out a plan. If said leader and chief lieutenants are not aligned, this offers an opportunity to lead. Chances are, they actually want the same outcome but struggle to identify how it integrates into the larger picture. Be bold. Probe deeper…especially on financial implications. Newsflash— there will be losers. However, a diligent approach to the DISCOVERY phase/setting clear objectives will help inform a strategic plan for the win.

Truly, I have found this very helpful in the course of my career. What are the objectives? That's a crucial question I always ask. It helps you gather your thoughts along clear objectives and desired outcomes. If your not clear with your objectives, your communication won't be clear.

A la hora de definir los objetivos tendrás que dise?ar también los indicadores, pues estos serán críticos a la hora de medir su consecución. Para hacerlo de forma eficaz, es muy importante que conozcas el punto de partida en cada uno de los retos a los que quieras hacer frente. En este sentido, realiza una investigación previa (a través de encuestas, cuestionarios o focus groups, por ejemplo) para cuantificar o cualificar el momento inicial y establecer así un baremo para el avance futuro.

A Comunica??o só é de fato estratégica se você trabalha com planejamento e gest?o de resultados. Deve-se considerar as várias análises de cenários e os in puts que elas trazem. Existe uma grande diferen?a entre o comunicar-se com os públicos por somente saber falar e ter um tipo de entona??p e o comunicar com base em dados e pesquisa. Considerando-se esses dois últimos, somamos linguagem e tom de voz apropriado para o público-alvo.

Strategic and corporate communication is a social science - that's why you gain an MSc in higher degrees in this field. As such, data, insight and metrics are your touchstones - not instinct or sticking with 'the way we've always done it because that's the way we've always done it'. Look at the evidence and make your decisions and plan your activity based on what it tells you. If late Friday emails have an open rate of 30%, stop sending them! Plan ahead and canvass recipients around how they like to consume their communications. Stratify your audiences by need - not size, seniority or sector. Be prepared to flex - insight may not give you the answer you expected but it will signpost the way to success much more clearly than guesswork.

Communicating with internal stakeholders can be a sink-or-swim moment for corporate communicators. It needs to be timed right, with the right channels, specific trained messengers, and consistent updates. Audiences like employees, management, and close partners want to hear the updates from their trusted source, not an external entity. Taking time to create channels to consistently share good and bad information means that internal audiences will trust when and how they will receive information. This can help increase support among these audiences for the announcement or initiative and reduce wasted time or the "gossip mill" type issues that can come from poorly planned announcements.

Engajar os stakeholders nunca será uma tarefa fácil e nem deve ser encarada dessa forma. O stakeldor é a jóia preciosa da comunica??o, é quem, com afinco e dedica??o devemos trabalhar o melhor veículo, o melhor meio, a melhor estratégia.

Trends can be useful but too niche if you're not careful. Just because the latest 'gizmo' seems to open new channels - are you actually reaching new audiences with your messages or simply watering them down and giving yourself even more work as you jump on this bandwagon? If I'm looking at trends I want to see what the analytics behind them say. What are the demographics and do they fit my audiences? Loved by Gen X but my workforce is largely Gen Z - will they adopt? What does the IT and information security footprint say? Can I rollout the tech to follow the trend in my workplace? It's natural to want the shiny new toy but if all it does is spread activity laterally without any qualitative benefit, I would advise proceeding with caution.

Um dos pilares da comunica??o corporativa na atualidade tem sido monitorar tendências: observar como o mercado tem se comportado, analisar os concorrentes, observar como acontecem as movimenta??es de mercado, analisar o cenário corporativo em outros países e em outras culturas. A comunica??o corporativa trilha as tendências.

A Comunica??o está bem longe de ser uma ciência exata, pois considera-se a cultura como o cerne. De todo modo, dados s?o sempre importantes, sejam númericos ou subjetivos. Considerando a importancia de ambos, uma boa pesquisa ajuda antes de buscar fazer algum tipo de adapta??o.

I worked for a startup, a video production company, that had just gone public. I was told to write the annual report. I wrote the report and gave it to the CFO. He gave it back and said, “It’s too entertaining. Re-write it.” I went to the Carnegie Library and wrote the most boring report I could and gave it to him. He said, “This is much better.” I had failed the first principle of any communication, understand the audience. I was writing to bean counters and investors who wanted the facts. Even though we produced NFL Football, Major League Baseball, corporate video, TV commercials, and rock concerts, the audience was interested in business. The secret to successful communication? Know your audience. The toughest part? Know your audience.

Collaborate With Stakeholders One thing I have found very helpful is collaboration with internal and sometimes external stakeholders. No matter how knowledgeable you are, you need varied perspectives from subject matter experts and user groups in crafting whatever form o Communication you intend pushing out. So having a great relationship and I dare say some level of likeability will help your role.