Here's how you can navigate cognitive biases in partnership decision-making.
When forming partnerships, it's crucial to recognize that cognitive biases can subtly influence decision-making. These biases are systematic patterns of deviation from norm or rationality in judgment, leading partners to perceive information through an inherently subjective lens, often resulting in suboptimal decisions. By understanding and mitigating these biases, you can make more balanced and objective choices that better serve the interests of all parties involved in a partnership.