Here's how you can navigate a career transition using personal branding on social media.

Faire le point sur ses accomplissements à date, défini ses nouveaux centres d'intérêt, se poser les bonnes questions en se demandant qui nous voulons devenir dans les 3 années à venir . Décrire cette personne, ses aspirations, ses accomplissements et ce qui la nourrit et enfin clarifier ses objectifs en fonction de notre Persona mis à jour .

Social media can be the stage you tell your story in! If you are looking to transition careers, social media can be a live resume where you share your journey and showcase your new skills. This is what I recommend focusing on: - Clarity (what are you transitioning to & why) - Documenting (how are you documenting your journey on social, what channels, and what type of content? video? written? Graphics?) - Community (as you gain new skills, impart those skills back to the community on socials this will cement you as a thought leader) Building up your work and presence on socials can be a great way to validate your new skills and show them to potential clients or employers.

Here's how to leverage your online presence for a smooth transition: Refine Your Narrative: Update your profiles to reflect your target field. Highlight transferable skills and relevant experiences. Content is King: Share industry news, insights, and personal projects showcasing your passion and knowledge. Engage with Experts: Connect with professionals in your desired field. Participate in discussions and ask thoughtful questions. Build Your Tribe: Join relevant groups and communities. Network with like-minded individuals who can offer guidance and support.

It can be overwhelming to decide where you want to go, but now is the time to refine your niche. You could spend A LOT of time trying to get into everything or use that time more efficiently to create content and conversations with a smaller group of people who will eventually start recognizing and engaging with you; those are the people who will get you closer to your end goal.

Just as jumping on the social media train can be exciting; setting creating a vision of what you want to do and setting goals to achieve them makes the ride interesting and fun. Setting a goal gives you a sense of direction and keeps you focused on achieving your vision in no time. Social media can be a distraction on its own, but having your goals fleshed out keeps your eyes on your industry and your plans for building a brand in that industry.

To navigate a career transition, first, audit your current social media presence. Review your profiles on LinkedIn, Twitter, and other relevant platforms to ensure they align with your new career goals. Update your bios, headlines, and professional summaries to reflect your new direction. Highlight relevant skills, experiences, and achievements that support your transition. Clean up any outdated or irrelevant content that doesn't align with your new brand. Consistently share industry-specific content, engage with thought leaders, and join relevant groups to establish yourself in your new field. Regularly assess your social media presence to ensure it remains aligned with your evolving career goals.

J'ai constaté qu'en effet on se concentre plus sur le réseau social qui nous intéresse pour faire l'audit. Cependant il est impératif d'être cohérent sur tous ces réseaux sociaux. Car un employeur ou des relations peuvent choisir de voir vos autres profils. Il faut donc nécessairement faire le ménage et être cohérent avec le message qu'on véhicule sur toutes les plateformes.

It is very important to evaluate each platform for consistency in messaging and professionalism, ensuring that your online persona aligns with your career transition goals. Check for outdated information, inappropriate content, and gaps in your professional history. Update your profiles with relevant skills, experiences, and a professional photo. A thorough audit will help you present a cohesive and polished image in front of your audience.

Social media, as the name suggests, is a medium where you connect with people through an online medium. The buzz word here is connect. Here are some pointers you need to take care of 1. Understand the essence of the medium : for eg LinkedIn is a medium to connect professionally. You have to increase you connections out of your known circle. Its not like Facebook that you connect with only known people. 2. Once connected share your thoughts : on platform like LinkedIn you have to share insightful content that adds value to your connection. 3. Never hesitate to ask : You can ask for help in terms of new job with unknown connections as well. On LinkedIn people do help each other for job offers, internships and any professional help as well.

Engaging your network is during any career transition is crucial and now is not the time to take your foot off the gas. If you're not up for creating content, stay in the mix by liking and commenting to keep conversations going - it's a low effort way to stay visible to the people who could impact your future.

Une chose que je trouve intéressant c'est également de commencer par l'interaction. Supposons que vous avez mis à jour vos profils et êtes prêt. Mais n'avez pas d'idées de contenus, pas de stress. Interagir avec les autres profils et créateurs vous donnera non seulement des idées mais aussi vous affichera et poussera les autres personnes à s'intéresser à vous. Et pour ?a, il faut être vous dans les commentaires et participer de fa?on active aux discussions. Et même si vous publiez des contenus, n'hésitez pas à aller vers les autres pour discuter, engager, échanger : on apprend toujours.

It's a fact that engagement is key on social media. Start by following thought leaders and joining groups related to your desired field. This allows you to stay updated on industry trends and gain insights from experts. Actively participate in discussions, share relevant content, and contribute your own perspectives. Building meaningful connections through engagement can open doors to new opportunities and enhance your professional network.

It is important to engage with your network at least once per week. You also want to ensure that you are responding to posts, comments or any correspondence that you receive. These posts can be on your page or the pages of others. For example, if you are an artist and you are interested in engaging with an art gallery owner to present your work, you may want to reply to their posts or any updates from the gallery itself.

Always be humble + Stay humble of what you have learnt and what you have achieved + Always stay what you got into your last firm and how collectively it grew +Always use social media to talk of what you wish to bring into the next firm + Never brag off things you ain't sure off + Let social media work for you and not the other way round

To establish yourself as an expert in your new field, create and post insightful articles, blog posts, and videos on relevant industry topics. Share case studies, whitepapers, and research findings to demonstrate your expertise. Participate in webinars and podcasts as a guest speaker to reach a wider audience. Engage with your followers by responding to comments and questions, fostering a sense of community. Collaborate with other experts to co-create content and expand your network. Consistently sharing valuable and relevant content, helps you build credibility and position yourself as a thought leader in your new field.

As well as sharing content to your own profile also take time to respond and engage with other people's content. Ensure you are posting content to your own profile on a daily basis - ideally getting a mix of content and formats, at least until you understand what works best. At the same time spend around 30 minutes a day scrolling through content people in your network have posted and engage as much as appropriate. This might include liking, commenting, reposting or, even better, reposting with your own thoughts.

Partager le chemin avec son réseau renforce l'image de marque et solidifie la connexion. Le réseau devient dans certains cas un soutien, un motivateur ou même l'opportunité qu'on attendait.

Don't forget to story tell! Being able to bring the audience into your career transition will help humanize your brand and your experience. Although it is important to use educational content to showcase your expertise, let the audience in on your struggle AND wins!

Your personal brand should be established regardless of your industry. It should be something you carry with you long after you leave a specific employment opportunity. Boosting your brand while transitioning will increase your professional and personal identity but is something you should prioritize all the time, so when you transition, it's already speaking to what your personal brand is!

Building a personal brand can be a game-changer for your career! But before you go viral (for the right reasons!), a quick privacy check is key. Recruiters might be lurking on Facebook, Instagram, and TikTok, so consider making those accounts private. You can still have a blast online while keeping your professional persona polished. Balance is everything!

A little tip I use when talking about personal branding is to consider your own unique "What3Words". What three words would you use to describe your personal brand. Ideally think of 3 clear and distinct areas that together form a unique proposition. Test these out with "friendly" clients or your network - do they work and do people feel they accurately reflect your skills?