Here's how you can mitigate the risks of excluding feedback and evaluation from your content strategy.

Regularly solicit feedback from diverse sources, analyze content performance metrics, conduct user testing, monitor audience engagement, adapt strategies based on insights, and prioritize continuous improvement to mitigate the risks of excluding feedback and evaluation.

As I'm building my podcast show out of my 1985 Vanagon. I'm thinking heavily about how I can continually engage with my audience. By creating videos and creating posts about the build out journey I'm also asking for help. Recently I've been trying to decide on my logo for the podcast and I shared the process and different options for them to vote on. This was super helpful to get there feedback and to get them involved in the process. It's been great sharing the journey.

Here are some ways to mitigate these risk of feedback and evaluation: Actively seek feedback from your audience through surveys, polls, comments, and direct communication channels. Understand their preferences, pain points, and suggestions for improvement. Use this feedback to iterate and refine your content strategy. Utilize analytics tools to track the performance of your content. Experiment with different content formats. Compare the performance of different variations to understand what resonates best with your audience. Use the insights gained to optimize your content strategy. Seek feedback from different level of organization. Their perspectives provide valuable insights and help your content strategy to align with company goals.

To mitigate the risks of excluding feedback and evaluation from my content strategy, I make it a priority to actively seek out and incorporate feedback from my audience. This involves regularly engaging with my readers through comments, surveys, and social media interactions to understand their needs and preferences.

Absolutely, regular reviews are a game-changer! Taking the time to assess how my content is performing helps me stay aligned with my goals. It’s not just about posting but understanding what’s working and what needs tweaking. For me, it’s also crucial to stay relevant and creative with future content, attracting the right ideal clients to my work and community. How often do you review your content, and what metrics do you focus on?

When I revamped my podcast content strategy, I pulled in feedback from A, my general LinkedIn Community, and B, a Long time member of the Rising Authors Community. A helped refine our messaging to better capture our target audience, while B highlighted what truly engages our community. This approach not only enriched my content but also kept me relevant and creative, attracting the right clients and resonating with a broader audience. For business authors, getting insights from different angles can reveal new opportunities and ensure your content hits the mark. How do you incorporate diverse perspectives in your content strategy?

Testing my content has been the best way I know to create more effective posts and videos that ultimately attract my ideal clients. I do this by writing short, long, and daily posts, sometimes twice a day, testing what works. I focus on testing hooks and working with simple and subtle calls to action. Building an audience is valuable but also challenging. My goal is to attract a handful of people to my content every day. The compound effect helps over time.

I personally feel that you must adopt the following techniques: Benchmarking: Compare your content's performance metrics against competitors to identify gaps and opportunities. Content Audit: Examine the types of content competitors produce and their engagement levels to understand what resonates with audiences. Audience Feedback: Review comments and reviews on competitors' content to gather insights on audience preferences and pain points. Trend Analysis: Monitor industry trends by observing competitors to stay updated and relevant. Adapt Strategies: Incorporate successful tactics used by competitors while avoiding their pitfalls, ensuring continuous improvement in your content strategy.

Invest in training programs, workshops, webinars, and conferences to keep your team members updated on the latest trends, tools, and techniques in content strategy, feedback collection, and content evaluation. Create forums or regular meetings where team members can share insights, case studies, and learnings from their experiences. This not only promotes collaboration but also enables everyone to benefit from each other's expertise.

Experiment with different content formats, headlines, calls-to-action, etc., through A/B testing. This allows you to compare the performance of different variations and optimize your content strategy based on data-driven insights. Actively engage with your audience through social media, forums, and other online communities. By participating in conversations and addressing concerns directly, you can foster a sense of trust and demonstrate that you value feedback.