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Last updated on 2024年6月5日

Here's how you can maximize the advantages of seeking feedback from clients in commercial leasing.

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In the competitive field of commercial leasing, understanding your clients' needs and experiences is paramount. Feedback is a goldmine of insights, directly from the source that matters most - your clients. By actively seeking and thoughtfully responding to their feedback, you can fine-tune your services, enhance client satisfaction, and ultimately, secure a stronger position in the market. Remember, every piece of feedback is an opportunity to improve and innovate, ensuring your leasing strategies resonate with current market demands and client expectations.

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1 Listen Actively

Listening to your clients goes beyond hearing their words; it involves understanding their needs and concerns. When you actively listen, you demonstrate respect and build trust, which is essential in commercial leasing relationships. This approach enables you to gather detailed feedback that can reveal underlying issues or potential opportunities that may not be immediately obvious. By truly listening, you can also tailor your responses more effectively, showing clients that their opinions are not only heard but valued and acted upon.

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Jorge Ramírez Sedano

Expansion Director / Real Estate Director / Expansion Manager / Real Estate Manager / Store Development / Retail / Construction / Leasing
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Siempre que tengamos una apertura de una tienda, comienza la vida de la misma, que se traduce a la operación de la misma, dentro de ese ecosistema hay factores internos y externos, este último muy importante, ya que es al cliente final con el que debes de tener esa altura con la cual tratarle y que tenga una experiencia de compra increíble, una experiencia que mejore cualquier expectativa que tenga desde que entra a tu establecimiento, si logras eso, el precio pasará siempre a segundo término; recordemos muy bien que como bien dicen "el retail is detail". Las personas hoy ya no compran productos o servicios, compramos EMOCIONES !

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2 Encourage Honesty

Creating an environment where clients feel comfortable sharing honest feedback is crucial. Assure them that their input is welcomed and will be used constructively. This can be achieved by asking open-ended questions that prompt detailed responses and by being receptive to both positive and negative comments. Honest feedback provides a clearer picture of where your services excel and where they might need improvement, allowing you to make targeted enhancements that can lead to better client retention and acquisition.

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Sienam Ahuja

Founder: Bryckel AI | Empowering commercial real estate teams with GenAI capabilities
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Over the course of your career, you will win many transactions and lose many. You begin to tilt the balance in favor of wins and fewer losses with a small but oft forgotten step. Ask the client "What could we have done differently?" And use that feedback to improve. It is surprising how many sales people never ask for this feedback on losing the deal.

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Jorge Ramírez Sedano

Expansion Director / Real Estate Director / Expansion Manager / Real Estate Manager / Store Development / Retail / Construction / Leasing
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La honestidad en un arrendamiento comercial, se convierte en una relación tripartita, ya que no solo tienes la relación directa con el desarrollador o landlord del local o ubicación, sino que también la tienes con el cliente final; hoy la competencia es tan amplia, que el cliente puede optar entre muchas opciones además de la tuya, no importa que vendas, alguien más también lo hace; pero la única diferenciación que veo hoy para sobresalir, no es solo el precio, es la excelencia en lo que haces, hoy ya no basta con hacerlo bien, tienes que ser HONESTO y EXCELENTE en lo que hagas.

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GARY LAM

Transforming Shopping Mall Dynamics: Maximizing Foot Traffic, Revenue, and Community Engagement Through Innovative Strategies
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When seeking feedback from clients in commercial leasing, it's essential to create an environment where honesty is encouraged and valued. Assure your clients that their feedback is important and that you welcome both positive and constructive criticism. Encouraging honesty helps you gain valuable insights into your performance and areas for improvement, ultimately leading to better service and client satisfaction.

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3 Respond Promptly

When feedback is given, time is of the essence. A prompt response shows clients that you value their input and are committed to providing excellent service. Addressing concerns quickly can prevent minor issues from escalating and demonstrate your dedication to client satisfaction. Even when feedback is positive, acknowledging it swiftly reinforces positive relationships and encourages continued engagement. Timely responses can lead to more effective communication and a better understanding of your clients' needs.

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Jorge Ramírez Sedano

Expansion Director / Real Estate Director / Expansion Manager / Real Estate Manager / Store Development / Retail / Construction / Leasing
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El tiempo es el recurso más valioso que tenemos todos, y que no obstante eso, jamás es renovable, si tu puedes reducirles los tiempos a un cliente en lo que sea, en la compra, en el servicio, en la posventa, en resolverle un problema, en atención al cliente; es decir, si todos los puntos de dolor en tu customer journey los aligeras, siempre te estarán agradecidos; epor ende, siempre serás su mejor opción, estarás en su top of mind; ahorrar tiempo en lo que sea, amigos míos, es INVALUABLE.

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4 Implement Changes

Taking action on the feedback received is where the real advantage lies. When clients see their suggestions leading to tangible changes, they feel heard and appreciated. Implementing changes based on feedback can improve your leasing processes, make your properties more appealing, and enhance the overall client experience. This proactive approach not only solves existing problems but can also preempt future issues, keeping your services competitive and relevant.

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GARY LAM

Transforming Shopping Mall Dynamics: Maximizing Foot Traffic, Revenue, and Community Engagement Through Innovative Strategies
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Feedback is only valuable if it leads to action. After receiving feedback from clients, take proactive steps to implement necessary changes or improvements. This demonstrates your commitment to listening to your clients and addressing their concerns. Whether it's updating processes, refining communication methods, or enhancing service offerings, implementing changes based on client feedback shows that you prioritize their needs and are dedicated to continuously improving your services.

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Andy Daro

The Daro Team at Compass Florida & Commissioner of North Bay Village
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Maximizing client feedback in commercial leasing is essential for success. By actively seeking input, you gain valuable insights to tailor your approach, enhance client satisfaction, and foster long-term partnerships.

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5 Measure Impact

To truly maximize feedback, measure the impact of the changes you implement. This could involve tracking client satisfaction levels, lease renewal rates, or other relevant metrics. By quantifying the effects of your actions, you can validate the effectiveness of your response to feedback and identify areas for further improvement. Regularly measuring the impact also keeps you accountable and provides a clear incentive to continuously seek and act on client feedback.

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Jorge Ramírez Sedano

Expansion Director / Real Estate Director / Expansion Manager / Real Estate Manager / Store Development / Retail / Construction / Leasing
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Cuando te dedicas a la expansión comercial, específicamente en la industria del retail, fomentar las relaciones es, a mi parecer, la parte fundamental de tu razón de ser dentro de una organización; al siempre estar pendiente en la bilateralidad de la relación comercial, siempre puedes conseguir mejores resultados para ambas partes, mejores ubicaciones para un retailer, mejor negociación para un desarrollador, facilidad en tener ya un contrato definido entre las partes, flexibilidad en muchos ámbitos de todo el proceso de una apertura. Como en cualquier relación que invoque un ir y venir, siempre será fundamental mantener esa relación latente, cuidada, viva !

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6 Foster Relationships

Lastly, leveraging client feedback is an opportunity to strengthen relationships. When clients contribute to your service improvements, they become more invested in your success. Use feedback as a touchpoint to engage with clients regularly, showing them that their ongoing input is integral to your business strategy. This collaborative approach can lead to longer-term partnerships, word-of-mouth referrals, and a loyal client base that recognizes the value you place on their experience.

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GARY LAM

Transforming Shopping Mall Dynamics: Maximizing Foot Traffic, Revenue, and Community Engagement Through Innovative Strategies
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Seeking feedback from clients is not just about gathering information—it's also an opportunity to strengthen your relationships with them. Use feedback sessions as a chance to engage with your clients on a deeper level, showing that you value their input and are invested in their success. Building strong relationships fosters loyalty and trust, making clients more likely to continue working with you and recommend your services to others.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can maximize the advantages of seeking feedback from clients in commercial leasing.

1

2

3

4

5

6

7

1 Listen Actively

2 Encourage Honesty

3 Respond Promptly

4 Implement Changes

5 Measure Impact

6 Foster Relationships

7 Here’s what else to consider

Commercial Leasing

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Here's how you can maximize the advantages of seeking feedback from clients in commercial leasing.

1

2

3

4

5

6

7

1 Listen Actively

2 Encourage Honesty

3 Respond Promptly

4 Implement Changes

5 Measure Impact

6 Foster Relationships

7 Here’s what else to consider

Commercial Leasing

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