Here's how you can master new skills in digital strategy effectively.

I literally intially helped create social media as we know it back in 1984. Some things held true then, that hold true to this day. I'll list a few: 1) There is a human being on the other side of this device. Like you, they have feelings, wants, needs, desires and complicated emotions and lives. 2) These people aren't users. They are customers. In the early 80's we called them users in a tech sense. Now, only drug dealers and tech companies call customers by that word. Stop. They're sophisticated just like you and I. 3) Social media is longing to be both inherently human and authentic. It started that way, but entities and dollars have changed aspects greatly. See data as people. Your LTV will utterly love you.

Team training is crucial for grasping the business pain points and problem statements. Proper understanding sets the stage for effective digital solutions. Success entails consistent monitoring, refactoring, and root cause corrections for desired outcomes

Simple, para saber a dónde debes ir, debes saber dónde estás actualmente. Así que es clave generar un proceso reflexivo de cuáles habilidades tienes que actualizar y potenciar y cuáles tienes que desarrollar desde “cero”. En mi experiencia es muy útil ir probando a peque?a escala a medida que vas incorporando nuevos aprendizajes. Por ejemplo, aprendes sobre la generación de programas con tecnología No-code o Low-code, aplica algo de lo aprendido en una tarea o sub proceso que ejecutes actualmente, pruébalo, equivócate, corrige y de esa forma vas afianzando el aprendizaje.

Build relationships with professionals and experts in the digital strategy domain by attending networking events, industry conferences, or engaging in online communities. These connections offer valuable insights, collaboration opportunities, and mentorship.

Once you have assessed your needs and identified new skills you need to master, the first step of attaining those skills is to set SMART goals. These goals will help you form an action plan. What would you like to achieve? What is a realistic time frame? How would you measure success? What resource do you need? Setting clear objectives will get you started on the path to gaining new digital skills.

Set SMART Goals (Chart a Course for Success): Vague aspirations are the enemies of skill mastery. Establish SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals for your learning journey. Define the specific skill you want to master, establish how you'll measure progress (e.g., completing an online course, or passing a certification exam), and set a realistic timeframe for achieving mastery.

Yes, yes... goals should me smart... but the problem with smart is that it does not help people not used to define "smart" goals or any "style" of goals. This is a process and the more you do it the better you get, so understand that first. Instead of SMART use the GROW model: Goal > Reality (what is my current status) > Options (to move forward) > Will (next steps/actions).

It doesn't matter how you choose to set goals on paper or a note-taking tool using a framework like OKRs or SMART Goals. What matters most, in my view, is what goals you set. I try to keep my goal setting in everything I do professionally and personally: "Stretched but achievable". Too easy, and you're not getting the reward you expect; too hard might make you feel it's a lost cause.

Goal setting is a first but an important step in learning new skills in the digital world. ? 1. Have a clear vision and define your goals in mastering new skills. It needs to define your "why" and set SMART goals that are aligned with your digital vision. 2. Identify skill gaps such as analytics, content creation, SEO skills etc. and tailor a unique learning plan that aims to bridge the gap with a good mix of courses, workshops, and real-world practice. 3. Cultivate a growth mindset by embracing new challenges and by staying curious. It is a good practice to share knowledge within your team so it helps to build a positive reputation of your knowledge Learning is a continuous process. Seek feedback and adjust your learning plan as needed

Google is not a guide when looking for the right places to read and learn a skill. I suggest using places like Reddit, asking relevant experts on X, and getting advice from your network. Just don't Google. You're getting the spamiest results, not the best ones.

Choose the Right Resources (Quality Matters): Not all learning resources are created equal. Select resources that align with your learning style and goals. Explore online courses from reputable platforms like Coursera or Alison. Invest in industry publications and attend workshops led by thought leaders. Consider mentorship opportunities or even joining online communities for peer-to-peer learning.

In my experience, successful networking within the key categories across business, AI, Strategy, Commercial etc to build out a well rounded group of people to call on. Personally I find one on one conversations and seeking out experts in areas more beneficial than webinars/online training.

à l'heure de la désinformation, de la surcharge informationnelle et de l'information en continue il est essentiel de se doter d'outils qui permettent de récupérer des informations de qualité et robustes pour pouvoir les intégrer à sa veille automatique et, si besoin, s'en inspirer. Pour cela, mettez en place une grille d'analyse qui permette de noter les sources pour pouvoir les prioriser. Un article scientifique qui présente des méthodes fiables ne peut avoir la même valeur qu'un post, même si c'est un influenceur. Partagez cette grille aux collaborateurs, formez les et surtout, pour finir, partagez vos sources pour prouver la qualité de vos publications.

O recurso sempre tem um papel importante pois n?o somente o que aprender mas como aprender é o que vai fazer toda a diferen?a. Encontrar a op??o ideal irá leva a ter um maior aprendizado

I personally learned everything on the job and by pushing myself out of my comfort zone. For example, I started my own business blog back in 2006. I learned basic coding in order to customise my own site. I learned SEO, by promoting my articles. Skip theory and go straight to practice.

Effectively mastering new digital strategy skills involves a comprehensive approach covering both theoretical understanding and practical application. It must begin with grasping foundational principles and recognizing their contribution to organizational evolution. This could include exploring CX, technology integration, data analytics, process optimization, etc., Practical experience is equally crucial, with hands-on projects on various digital tools and methodologies to understand their impact on business operations. One must also stay informed about emerging technologies like AI and Automation to leverage their potential in improving efficiency and driving innovation.

The best advice I can give anyone who works in this industry is to have sandboxes and playgrounds EVERYWHERE. It's one thing to read the press release for the launch of a new functionality, but it's another thing entirely to try it for yourself and test its limits. It's not a matter of learning specifics, that's the easy part. What you want to do is discover how far you can stretch certain functions, how you can use them in more creative ways, whether it's possible to adapt a certain format to your needs, etc. Once you start looking at tools with this mindset, it becomes much easier to create "out of the box" campaigns and ideas that leverage the same platforms in new and exciting ways.

Apply Your Learning (Bridge the Gap Between Theory and Practice): Knowledge without application is like a treasure chest buried deep. Don't let your newfound skills gather dust. Actively apply your learnings to real-world scenarios. Volunteer for pro bono marketing projects, test new strategies on a personal website or propose pilot projects to implement your newly acquired skills for existing clients.

The real test of mastering new skills in digital strategy is application. Start small with low-risk projects that allow you to experiment with new techniques. For instance, if you're learning about social media marketing, try applying new strategies on a personal project or volunteer to manage a campaign for a local nonprofit.

One thing I found helpful in refining digital strategy skills is actively seeking feedback not just from peers and mentors, but also from clients and audiences directly affected by these strategies. In my tenure, both at the agency and in corporate settings, I regularly used client feedback sessions to understand the real-world impact of our digital tactics. This approach often unveiled insights that internal reviews missed, such as subtle user experience issues or content messaging that didn't resonate as intended. Engaging with this broader feedback loop—integrating clients and end-users—can provide a more comprehensive view of your strategy's effectiveness, encouraging deeper learning and more nuanced improvements

Seeking feedback through stakeholder, customer interactions but also endorsing your team to speak up when a new way design or learning is uncovered. Building out a guild of like minded people within the company to support and really ramp up digital feedback and approach.

Having a mentor or an experienced person to teach out to is so valuable! If they are not willing to give you feedback go ask others. It is the only way to improve quickly. You can establish a structure by planning feedback loops into every project and activity you do - that way it becomes an integral part of your project and strategy planning and you never have to worry about it.

Not really true... Feedback is like SMART goals: very PC, not really actionable until you know what you're doing, so try this first... Start by networking, building a landscape of people, companies, thought leader in the space you're aiming at (remember Step 1). Building this landscape will give a fell for soliciting feedback from peers, mentors, or industry professionals to assess your progress and identify areas for improvement. Constructive criticism can help refine your skills and enhance your effectiveness.

Implementation and Feedback Implement in Real Projects: Apply the learned skills to real projects at Vivo, especially in initiatives aimed at Banco Itaú. This will not only reinforce your learning but also demonstrate your value and innovation to the company. Request Feedback: After implementing new strategies, ask for feedback from colleagues, mentors, and clients. Feedback is crucial for continuous improvement.

One time at work, I realized just how crucial it is to stay proactive about updating our digital strategy skills. At my agency, we made it a weekly ritual to have "Trend Thursdays," where team members would share the latest tools, trends, and case studies they had discovered. This wasn’t just about staying informed; it was about actively testing these new tools or strategies in smaller, controlled environments before rolling them out in larger campaigns. This practice not only kept our skills sharp but also fostered a culture of innovation and agility, allowing us to adapt swiftly to changes in the digital landscape

One thing that really helps me to stay on top of news and topics is to make it a part of all media I am consuming. First I need to understand what type of media and news I like to consume - for example videos. Then I simply go on my favorite video platforms and subscribe or follow interesting people that produce relevant content. Keep in mind: the algorithm is your friend here - it will help you explore more content and creators to not miss out.

1. Keep Up with the Latest Trends: The digital world is always changing, so staying is essential Regularly check industry news, follow thought leaders on social media, and attend webinars or conferences whenever possible. Newsletters from trusted sources are also a great way to keep informed. 2. Continuous Learning: Dedicate time to learn new tools and approaches. Explore online courses, watch tutorials, or take part in certification programs offered by platforms like Coursera or LinkedIn Learning. Focus on key areas such as data analytics, SEO, and social media strategies. 3. Network: Connect with peers in the digital strategy field. Networking can open doors to new insights, collaborative projects, and valuable mentorships.

Stay Updated Subscribe to Newsletters and Podcasts: The digital world is always evolving. Subscribe to relevant newsletters and listen to podcasts to stay updated on the latest trends and tools.

- Subscribe to leading digital strategy and technology newsletters and magazines to keep abreast of the latest trends and case studies. - Attend industry conferences, webinars, and workshops to network with other professionals and learn about cutting-edge practices and tools. - Regularly revise your learning plan based on the latest digital innovations and organizational needs to ensure continuous skill relevancy.

Mastering new skills in digital strategy to me seems the same as mastering any new skills. The basics are the same for any new skills one wants to master. No need to let the "D" word put you off. However, "Digital" is a broad concept, so it is important to figure out which area you want to upskill yourself and focus on one bit at a time. Setting goals, looking up resources/blogs/courses (a quick Google search will reveal tons of content whatever your interest is), applying the learnings (play around and try stuff, probably the most important bit), looking for feedback and so on. My only tip: reach out to someone who you reckon is an expert and look for mentorship. If you can't find any, time to expand your network.

I found it is best to experiment often and fail gloriously. In doing so, you will be able to learn a lot. Each failure is a stepping stone to success, providing invaluable lessons and insights that refine your skills and approach. Embrace the process, for it is through repeated trials and errors that innovation and progress are born. Remember, the greatest achievements often come from the boldest experiments.

Networking and Mentorship Build a Network: Connect with digital field professionals through professional social networks like LinkedIn. Attending webinars, workshops, and conferences is also a great way to expand your network. Find a Mentor: Seek a mentor who has experience and proven success in digital strategy. Mentorship can offer personalized guidance and practical insights that are hard to find in course materials.

For Digitalization the industry we need to consider the points below. - Consider the pain point - Check the capability and Stability of the solution. - Integration with installed existing machines. E.g SCADA,PLC & ERP etc. - Training and Support. - Liecensecing details - Try to minimise the dependency with your solution partner. E.g NO CODE or LOW CODE.