Here's how you can master game marketing and promotion to enhance project visibility.

Esto es lo mas importante, y por mas obvio que parezca, es donde la mayoria de desarrolladores, sobre todo los mas nuevos, fallan. Hoy, las audiencias se dividen en subaudiencias y esas aun se subdividen en sub audiencias, ya hay nichos para todo, encuentra un nicho con el que sientas que puedes conectar y te identifiques con sus gutos, cultura y motivadores y desarrolla un juego en esa direccion. Va ser mas facil elejir algo con lo que tu y tu equipo tambien se identifiquen, no hagan un juego nada mas por que el tema es popular o esta de moda, traten de desarrollar algo para un nicho en comun y de ahi que pueda escalar hacia otros mercados.

Video Game Audience , there is a lot more than what meets the eye. Genres and sub genres and plenty of categories.I personally classify them inspired by different classes in a role playing game.which makes the process fun.

Majority of the population are driven by emotions and evoking different emotions requires a solid story.I continued playing warcraft and world of warcraft for its deep lore and well crafted storyline.Its easier to connect with an audience using storytelling more than other mediums.Hence the popularity of video games and movies.

As was said above, identify your specific sub-sub-audience (e.g., "males in their 20s, working in IT, interested in alien invasion manga, and owning a skateboard"). To connect with your game's niche audience, provide them with targeted content about your game and related topics. Engage them with content that keeps them excited and encourages interaction and community building. React to their feedback and measure audience growth and post impact. Don't stray too much: the goal is to ensure they will play your game once it's released. Maintain a predictable schedule for updates so they know when to expect new content and what. Don’t rely solely on algorithms; establish clear patterns to ensure your content get sought out by the right audience.

Marketing starts from day one, Building a community and constantly giving them content to watch out for is essential for a game's success.Unless its a popular franchise , every new game is a new game indeed.Discord is the go to choice to build a community of gamers interested in the product. Posting visually appealing content and GIF's in social media which can show gameplay or best features of the game can increase player interest in game.Consuming short form of content like GIF is easy , and it gives the players a chance to quickly see whats inside before investing their time in the game.

Influencers or streamers in this case are a staple in promoting a game.If they are not utilized then there is definetly a flaw in the game marketing strategy.These people are very vocal about their experiences during the game which can influence their already build community to buy the game. Community building is not a easy task and these streamers have already built a community around the specific genre or audience.Leveraging their expertise is essential.

A small detail with a big impact: the store image or app icon. Test your designs with your community and random target groups—the results may surprise you.

People are going to judge the book by the cover no matter how many generations of proverbs , memes or posts say otherwise.Creating a splash screen might do more good than the entire visuals of the game itself.Words and writing down the content properly equally matter as a segment of audience are in love with reading.