Here's how you can make your digital strategy communication inclusive and accessible to all stakeholders.

Making your digital strategy communication inclusive starts with understanding the diverse needs of your stakeholders. Engage with them to find out their communication preferences, challenges, and requirements. This could involve surveys, interviews, or focus groups to gather insights. Knowing the audience helps tailor the communication method, whether it’s visual, written, or interactive, ensuring it resonates and is accessible to everyone, including those with disabilities.

When crafting a digital communication strategy, it's crucial to start by understanding the diverse needs of all stakeholders. This includes recognizing varying levels of digital literacy, accessibility requirements, and cultural contexts. Engage directly with representatives from different groups through surveys, interviews, or focus groups to gain insights into their specific needs and preferences. This initial step not only helps in tailoring content that is genuinely inclusive but also builds trust and demonstrates your commitment to accessibility. By ensuring that the digital strategy accommodates the unique ways individuals perceive and interact with digital content, you make the communication process more effective and inclusive.

If you consider customers user needs first then employees' then stakeholders shoud follow. The Design for all strategy is not new. As the general mindset in digital teams (The web is already 25 years old) where still prevails a single focus on quantitative measurement. Very few companies are customer-centric to listen enough to their existing customers. If they were connected to the real life, they would understand that you can not overlook 15 % of the population that have disabilities. So to make your digital strategy communication inclusive you need first to create an electro shock among your stakeholders. The best way is to connect them to people with disabilities as they are perfectly ABLE to become your customers or your colleagues.

Clear language is fundamental to inclusive digital communication. Use simple, direct language and avoid jargon, technical terms, and idioms that may not be universally understood. For example, instead of saying "maximize bandwidth," say "improve internet speed." This clarity makes your messages accessible to people of all literacy levels and those for whom English might be a second language. Additionally, clear language helps in making complex information understandable, ensuring that all stakeholders can easily grasp and engage with your content. This approach not only enhances readability but also fosters inclusivity by respecting the diverse backgrounds of your audience.

Visual aids play a vital role in making digital communications inclusive. They help clarify complex information and provide alternative ways to process information for those who may struggle with text-heavy content. For instance, including an infographic that summarizes key points can be extremely helpful. Ensure that all visuals are designed with accessibility in mind: use high contrast colors, add descriptive alt text to images for screen readers, and avoid using color alone to convey information. This not only helps those with visual impairments but also enhances comprehension for stakeholders with diverse learning preferences, making your digital strategy more accessible and engaging for everyone.

Feedback loops are essential for maintaining an inclusive digital communication strategy. They involve continuously soliciting and incorporating feedback from all stakeholders to refine and improve communication. For example, after releasing a new policy update via email, you could include a simple feedback form asking readers if the information was clear and accessible. This approach not only helps identify areas for improvement but also empowers stakeholders by involving them in the communication process. Implementing regular feedback mechanisms ensures that your digital strategy remains flexible and responsive to the needs of a diverse audience, ultimately leading to more effective and inclusive communications.