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Here's how you can leverage social media to boost your job search in corporate accounting after a layoff.

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Navigating the job market after a layoff can be daunting, especially in the specialized field of corporate accounting. However, social media platforms offer a powerful toolkit for professionals seeking new opportunities. By understanding how to effectively leverage these networks, you can significantly enhance your job search and stand out to potential employers. This article will guide you through utilizing social media to your advantage, ensuring that your digital presence is as compelling as your resume.

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Mahesh Tambekar

| Finance Function Builder | ERP & Controls Expert | Team Mentor & Strategic Partner
Olufunso Dare MSc. (FCCA)

Partner @ Lighthall Chartered Certified Accountants. Helping Businesses + Charities manage compliance (Accounts +Tax )

1 Optimize Profile

Your social media profiles are the digital front doors to your professional world. Ensure they reflect your expertise in corporate accounting by highlighting key skills and experiences. Use professional language and a clear, high-quality profile picture. Customize your LinkedIn headline with job titles and skills relevant to your field, and pepper your summary and experience sections with industry-specific keywords. This optimization makes it easier for recruiters to find you and recognize your potential value to their organization.

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Mahesh Tambekar

| Finance Function Builder | ERP & Controls Expert | Team Mentor & Strategic Partner
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1.Optimize Your Social Media Profile : Update your headline to reflect your current job search and specialization. Detail your experience with quantifiable achievements. Add skills related to corporate accounting and ensure they are endorsed. 2.Networking: Send personalized connection requests to professionals in corporate accounting, recruiters, and potential employers. Comment on and share industry-related articles, posts from thought leaders, and company updates to increase your visibility. 3.Engage on Professional Platforms and Forums: Engage in discussions on forums specific to accounting and finance, such as those hosted by professional organizations

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Olufunso Dare MSc. (FCCA)

Partner @ Lighthall Chartered Certified Accountants. Helping Businesses + Charities manage compliance (Accounts +Tax )
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Optimising your profile on social media is key but beyond that it might be essential to add approaching prospective employers directly and applying for advertised relevant positions. Keep your options open and be willing yo relocate if feasible

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2 Network Online

Building a robust online network is crucial. Connect with industry professionals, join corporate accounting groups, and participate in discussions. Your goal is to be seen as an active, engaged member of the accounting community. Offer insights, share articles, and ask thoughtful questions. These actions can lead to valuable connections, job leads, and personal endorsements, which are often pivotal in securing a new role.

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Olufunso Dare MSc. (FCCA)

Partner @ Lighthall Chartered Certified Accountants. Helping Businesses + Charities manage compliance (Accounts +Tax )
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Online Networking gives you ample opportunity to meet wide and varied professionals that may have and know information on who is looking for what. This value adding Networking can not over emphasised

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3 Share Content

Establish yourself as a thought leader by sharing and creating content relevant to corporate accounting. Post articles, infographics, and updates that reflect industry trends and showcase your understanding of the field. This not only keeps you informed but also demonstrates your commitment to your profession. Engaging content can attract the attention of hiring managers and peers alike, increasing your visibility and potential job opportunities.

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Olufunso Dare MSc. (FCCA)

Partner @ Lighthall Chartered Certified Accountants. Helping Businesses + Charities manage compliance (Accounts +Tax )
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Sharing content might help showcase your knowledge base but in my opinion it might not help in a significant way your job search. Most value adding prospective employees are picked up quickly. Your profile, I believe should be sufficient. Concentrate your energy on job search and reaching out to prospective employers and recruitment agencies

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4 Engage Recruiters

Directly engage with recruiters and hiring managers on social media. Follow companies you're interested in and interact with their posts. When reaching out, be professional and concise—express your interest in their organization and how your expertise aligns with their needs. A personalized message can make a significant impact and open doors that might otherwise remain closed.

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Olufunso Dare MSc. (FCCA)

Partner @ Lighthall Chartered Certified Accountants. Helping Businesses + Charities manage compliance (Accounts +Tax )
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Recruiters could be that vital link between you and your prospective employer. The fact that recruiters are trained to source talents, they are trusted by employers that can not be bothered or don't have the resources to recruit themselves. Engaging Recruiters helps you get to prospective employers quicker, they know you and they know the employer. Engage them professionally and communicate your experiences and the value you can add in a concise manner

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5 Personal Brand

Your personal brand is the unique combination of skills and experiences that define you as a professional. Use social media to showcase this brand consistently across platforms. Share successes, projects you've contributed to, and any accolades you've received. This paints a picture of who you are beyond your resume and can resonate with potential employers looking for candidates with a proven track record.

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Olufunso Dare MSc. (FCCA)

Partner @ Lighthall Chartered Certified Accountants. Helping Businesses + Charities manage compliance (Accounts +Tax )
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Your brand is unique to you, it is what differentiates you from others. It is all about how you present yourself to the world. It's a combination of your skills, experience, personality, and values that shapes how others perceive you. Think of it as your reputation but with an intentional twist. You get to influence how you're seen!

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6 Stay Active

Maintain an active presence on social media. Regularly update your profiles, engage with new connections, and participate in relevant conversations. Consistency shows that you're committed to your career in corporate accounting and keeps you on the radar of recruiters. Remember, the job search is a marathon, not a sprint, and staying active on social media is key to keeping up the momentum.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can leverage social media to boost your job search in corporate accounting after a layoff.

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1 Optimize Profile

2 Network Online

3 Share Content

4 Engage Recruiters

5 Personal Brand

6 Stay Active

7 Here’s what else to consider

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