Here's how you can integrate continuous learning into your daily routine as a copywriter.

Learning is a constant thing. As a copywriter, reading should be part of your daily routine, there is a lot to learn, this is a way you keep improving your skills and also staying updated with new trends. I personally read copywriting books from 5 Am to 6 am most days. Get free courses from online Academy platforms such as coursera, HubSpot, Lectera Allison etc.. Continuous learning should be a habit if you really want to be an expert in your field.

Garbage in - Garbage out. Hands down the single, most effective approach to choosing your daily reads. You can't be writing business articles for Forbes and starting your day reading The Subtle Art of Not Giving a F**K. You can - but that would be one hell of an UnF**ked business advice. Read the type of content you're trying to produce. Better yet... Read the type of audience you're trying to write to. Read CEOs and Founders when you're trying to write to them. Read and listen to the 9-5 working class if you want to sell to them better. Read a lazy mother taking it all out on an Amazon diaper seller about how much she hates the 'capacity of shit endurance' of the diapers. Read who you're going to write to.

?? In addition to reading, I would look at content every where - whether it’s billboards on the side of the road, train station adverts, on a bus, email adverts and adverts on social media. ?? It’s good to take a photo of any adverts or specific content that resonates with you so you can refer back to them as case study. ?? Lastly, critique what you see. Get into the habit of questioning if you think that the copy on an advert works well and why? Or not, and how it could be improved. What learnings can you take away from it to inform your own writing.

This title is not appropriate for this. "Daily Read" would've been better. Just read 20 pages minimum of any book (whether it is fiction, nonfiction, or any other type), but make sure it's not the digital kind. A physical or an e-reader like Kindle should do the trick. If you use digital, then there's a whole science-backed context for why it will damage your learning, health, and energy.

As a copywriter, I'm always hungry for new skills like a curious cat! I make learning part of my daily routine, whether it's reading blogs, watching tutorials, or taking online courses. Once, I wanted to level up my SEO game. So, I set aside 30 minutes each morning to read articles and practice keyword research. Over time, I became an SEO whiz! Tools like Skillshare and Udemy are my go-tos for courses, while podcasts keep me inspired on the go. And I never underestimate the power of good old-fashioned books they're like treasure chests of knowledge! Learning isn't just about gaining skills; it's about staying passionate and hungry for growth. So, grab your learning tools and let's dive in!

Find a platform you enjoy and practice daily. Whether that’s: - a daily email - a daily LinkedIn post - a daily article Explore both growth and conversion copy by doing.

This is one piece of advice I preach to everyone who's planning to get into this field. Just write down something. Whether it is blog, a journal, poem, short story, work stuff, or anything else. Just write for 20-30 minutes. If you keep writing and reading this way for 2 years straight, you will be a better writer. Maybe even get into global 10%.

Having someone review your work over time can give you a new perspective on things. Being open to constructive feedback can open up new channels for growth in your work. In copywriting even the smallest bit of feedback can be used time and time again.

Very much true, but it doesn't tell you something. Make sure the one you are sharing your work with is someone who isn't a narcissist or a nihilist or someone in that line. Make sure you share your work with someone who's an expert in the field and knows how to give critical feedback from which you can learn from your beginner's flaws.

Write to pursue your curiosity. - consume different topics - ask questions frequently - long form over short form exploration Consuming things out of your comfort zone will give you new angles to interweave in your writing.

Always be on the mindset that you know nothing when approaching a new situation/brand/work of any kind. All new things require a learning curve, and as copywriters or content writers, we are always learning new things every day, even if you have been in the field for a decade. Experience only contributes to the duration at which you will finish learning about something.

Block out time for continuous learning. It's easy for our days to get away from us, yet continuous learning is what helps position you for sustained success. Varying your approach to continuous learning can help keep it fresh so you build a habit you enjoy. Examples include: -Subscribing to expert newsletters -Reading books -Taking courses -Watching YouTube videos -Deconstructing copy that worked on you -Engaging with fellow copywriters You'll increase your value to clients over time.

To be a good copy writer it’s essential to have an understanding of where the content will appear and to study different channels and formats. For example: ?? For an email advert you need to have an enticing subject line which will need to be short. ?? Social media adverts come in various different formats with different character limits ?? Many adverts are more image based so consider how the text will align with the creative aspect

Keep it simple. Create more than you consume and consume only to create. - read one piece of successful copy out loud - handwrite it on a piece of paper - analyze it and find ways to improve it - write the improvements That's it.