Here's how you can infuse personal branding into your job search and interview preparation.

Tell Your Story: Create a simple, memorable story about who you are and what makes you special. Use this story in your resume, cover letters, and interviews to stand out. It helps employers understand what makes you different and why you’re a great fit for the job.

I define my brand by identifying my unique strengths, experiences, and values that set me apart. I align my personal branding with my career goals, ensuring consistency in my resume, LinkedIn profile, and other professional materials. I showcase my expertise and achievements, such as founding Write Right and being featured in top publications like Forbes and The New York Times. I prepare for interviews by highlighting how my brand's core values and skills can benefit the potential employer. I practice articulating my story and the impact I’ve made in my previous roles, making my personal brand memorable.

This is a lie. The assumption that your RESUME is a potential employer's first exposure to you is completely FALSE. NO ONE is looking at your CV/resume until they FIRST review your ONLINE content. - Your LinkedIn profile. - Your website. - Your portfolio. - Your postings on ANY social platform. Internalize the reality that your DIGITAL life is more relevant than your IRL, when it comes to employers. So get strategic with your image, your messaging, your mission. You must be intentionally creating "digital breadcrumbs" for folks to follow. Make sure these ultimately paint the picture of you that you have designed. That's a whole different post. For now, just digest the concept that you are a digital creature FIRST.

Make your resume showcase your personal brand. Highlight achievements that show your unique skills and value. Use a tone that matches your professional style. Focus on how you've made a difference, not just job duties. This turns your resume into a powerful branding tool, not just a job history.

Your resume is your first impression. Make it count by aligning it with your personal brand. Highlight unique achievements that showcase your skills and value. For instance, I once revamped my resume to emphasize my LinkedIn marketing successes. This led to a job offer where I tripled lead generation in three months. Remember, your resume is not just a list of jobs but a story of your professional journey. "Your network is your net worth."

HOW TO DEVELOP YOUR ONLINE PRESENCE 1 - Create a "hit list" of top 10 "voices" in ur space. 2 - Engage with their content DAILY 3 - ONLY post thoughtful, additive comments there. 4 - Post in their content daily. 5 - NEVER sell or pitch. 6 - Network digitally, putting good folks in touch. 7 - DM privately - deliver helpful insights...NO ASK. 8 - Keep ur content to same 4-5 content "buckets" 9 - Help the folks PERSONALLY, if able...outside biz 10 - Do this for years. It's JUST like going to the gym. It's not for the uncommitted.

Your online presence is crucial for your personal brand today. Check your social media and LinkedIn to make sure they match your professional story. Your LinkedIn should highlight your skills, include good recommendations, and have a professional photo. Engage with industry content online to boost your brand. This digital footprint can greatly influence how people see you professionally.

NETWORKING 101 1 - Define specific ways YOU can help OTHERS 2 - Connect with the intent to GIVE value, not take. 3 - Help others first, without an ASK. 4 - Leverage the Law of Reciprocity. 5 - Craft your networking "elevator pitch" 6 - 3 parts: PPO - Problem/Process/Outcome - the problem u solve - the people u solve it FOR - how their lives get better afterwards 7 - Reach out to your oldest text conversations 8 - Connect daily with 1 person -just to stay in touch 9 - Deliver them great IDEAS, not just great contacts 10 -Make a game of generating "IOU" chits