Here's how you can incorporate logical reasoning into the ideation phase of product innovation.

In a role with a global Fortune 500 consumer products company in Europe, I was part of a team that led a global benchmarking initiative. The goal was to create a world-class product creation process by leveraging best practices from leading innovative companies. While building a joint brand with Toshiba, I presented our new process to Toshiba's president in Tokyo. He seemed to nod off. In my broken Japanese, I asked if he thought our approach was rubbish. He politely said, “Yes.” He explained that Toshiba valued quick market entry, learning, and iterating. We learned our time-to-market was poor due to frequent changes in the product brief by the C-suite. Key takeaway: get the brief right, execute strongly, and learn from the process.

From my point of view, should start by looking at trend, consumer insight, competition and define the opportunity space you want to go after, to be clear on what we want to achieve. This will guide your portfolio strategy and help you to define the ambition, objective, strategy and tactics for your brand.

A goal represents the end result we aim to achieve. Defining a goal involves strategizing and planning, which means breaking it down into simpler, achievable milestones. Each milestone should be a stepping stone toward the overall goal. To effectively plan and achieve a goal, each action taken to reach a milestone should be documented and evaluated. Steps toward achieving a milestone should be gradual, time-bound, and have measurable outcomes. This approach allows us to track progress, manage risks, and address any issues or obstacles that arise. By following this method, we can define and achieve our goals more effectively.

Data collecting should be one of most important steps of job. With right data we can design our project more accuracy and reach targets faster

I completely agree with a data driven approach and first thing obviously is to ensure the purity of method through which collection is being done. In my experience, data inference will help you draw you hard factual inferences but sometimes (specifically if it is in the space of consumer behaviour etc) keeping an open mind to go beyond data or rather keep a space for an alternative thought process helps you get to even better decisions.

Incorporar dados na inova??o de produtos garante uma abordagem baseada em evidências, aumentando as chances de sucesso. Por exemplo, facilita o entendimento do problema que o produto pode resolver, ajuda a identificar necessidades e preferências, a identificar tendências, ajuda também a tomar melhores decis?es sem se basear em intui??o ou suposi??es, e o foco continua no usuário, já que o tempo todo estamos pensando em atender às suas expectativas e necessidades.

1. Start with relevant data to ground your product innovation. 2. Use market trends and consumer behavior to identify opportunities. 3. Analyze competitive offerings to find gaps in the market. 4. Ensure creativity is rooted in factual, data-driven insights. 5. Generate ideas that are both innovative and responsive to real needs.

A mi me ha resultado útil partir de hipótesis y a través de distintos métodos de recopilación de datos, tanto cuantitativas como cualitativas, (encuestas, Focus groups, entrevistas) generar información RELEVANTE del público objetivo, identificar dolores necesidades y deseos para poder diagramar productos o soluciones que aparte de ser innovadoras estén ajustadas a la realidad del mercado

One thing that I have found helpful while Ideating is to always put them under rigorous scrutiny of cognitive bias of your own and your team. Cognitive biases are so widespread that we often turn a blind eye to it, two of the most common one while ideating is conformity bias and attention bias. More robust our process is while hypothesising or ideating, more refined our eventual work is gonna be.

Logical analysis is of course important. However, in my experience, people might have different logical paths and come to different conclusions. It is very helpful to listen to different views and the logics behind.

One pitfall in thought is to reject an idea too early in this phase, either because it failed in the past or you think it is not possible. The solution the same for both.

1. Use logical reasoning to build on existing ideas or discover new ones. 2. Apply SCAMPER techniques to explore various innovation aspects. 3. Systematically approach ideation to avoid cognitive biases. 4. Encourage structured thinking to generate practical solutions. 5. Think beyond the obvious to uncover hidden opportunities.

Nesta fase de ideacao você pode adotar algumas técnicas bastante conhecidas que ir?o trazer insights bem significativos, como por exemplo, análise de causa e efeito, árvores de decis?o e diagramas de Ishikawa para identificar problemas e encontrar solu??es disrruptivas. Outra tecnica muito interessante é o Design Thinking, que pode combinar o raciocínio lógico com o pensamento criativo. Estas técnicas geram uma avalia??o crítica do projeto que podem equilibrar inova??o e viabilidade prática.

A viabilidade pode variar dependendo do contexto e dos objetivos do projeto. Porém é possível ter como base critérios lógicos como medir relevancia, a viabilidade técnica e financeira, Impacto, escalabilidade e riscos. Obviamente que n?o podemos deixar de saber qual é o feedback dos stakeholders e principalmente os usuários potenciais sobre as ideias.

Meiner Erfahrung nach entscheiden die Menschen nicht immer rational, auch im Business nicht. Dabei spielen nicht selten bei der Entscheidungsfindung die nicht rationalen Effekte, wie Angst, Macht, Eigennützigkeit etc. manchmal noch gr??ere Rolle! Was die ?Stakeholder-Einigung‘ angeht, geht es - meiner Meinung nach - immer um Kompromisse und nicht wirklich Einigungen . Das bedeutet wieder, dass alle Parteien auf etwas verzichten müssen, um den Stillstand zu vermeiden. Ist das immer gut?

1. Assess ideas based on criteria aligned with goals and data. 2. Evaluate feasibility by considering market size and development resources. 3. Use logical reasoning to prioritize practical and innovative concepts. 4. Ensure ideas are technically feasible and aligned with strategic objectives. 5. Apply structured evaluation to focus on viable opportunities.

A systematic evaluation has many positive effects. If the stakeholders have agreed about the criteria, they will also accept the outcome. In addition, people who have different preferences can easier accept the decision if they see why one idea is prioritized versus another. It is often easier to select a reference scenario/idea and compare other ideas with that one. In this way you can eliminate less attractive ideas step by step. At this stage you need to see differences. A black-and-white scoring will be best, just better, equal or worse.

Más que evaluar ideas debemos analizar cómo hacer que cada idea sea viable, a que costo y que impacto generaría. Para innovar debemos tener una premisa " Todas las ideas son buenas y debemos hacer que sucedan" ya en el camino, en la experimentación y en la viabilidad se constata si se pueden realizar

Tenho achado frustrante chamar usuários para co-criar em idea??o. Mas s?o incríveis para refinar ideias desenvolvidas com base no entendimento de suas ideias. Sutil, mas muito diferente.

1. Break down promising ideas into core components for detailed analysis. 2. Use logical reasoning to address potential challenges and devise solutions. 3. Ensure refined concepts are well-thought-out and cohesive. 4. Analyze how each component of the idea fits together for practical implementation. 5. Validate that refined concepts have a higher likelihood of success in development.

Concepts are a way to test a hypothesis. It is a way to experiment with ideas and build on design at an early stage of the development. It saves time and money in developing the final product.

An idea will never become successful if the implementation will be problematic. There are many projects that start with high level of enthusiasm and end with high degree of disappointment. Plans must be challenging in terms of execution time and resource usage, but still have a reasonable chance to succeed. Too ambitious plans become future problems and too cautious ones will become unattractive to management or investors. Make the plan, stick to the plan, but include systematic evaluation of the progress and modifications of the plan. A conscious modification can be handled easier by the organization than a hidden/silent one.

Considering the historic and also the timeline of product performance are also extremely important in the strategy decision-making.

Good planning is always coordinated with the customer. The planning is based on defined steps (phases) that are precisely synchronized in the development team. Good phase plans also include points such as risk, quality, etc. These plans also give less experienced project participants a guide to a result with high quality and a low error rate in the development process.

First thing first is to well define goal to accomplish or problem to solve. This is the destination. Next is to follow step by step process to be analyzed. This is the main road to go to the destination. While following the process, one or more 'bad road condition' will be found. Brave enough to destroy the bad road until few layers under the road based on which new better innovated road will be built. I have always found new idea of the new road this way.

My new Bissell Cross-Wave vacuum/mop is a nifty bit of innovation. But they put the cord at the bottom of the unit. Now this might be a mere inconvenience to a floor cleaner fresh out of college. But to an elderly person, it's a non-starter. Or to someone who has back pain (26% of Americans), or is outside the industrial ergonomic standard 5'6" (90% of American men). Bissell might have decided it was worth the risk. But I also see a huge market for mid-priced, lightweight, balanced vacuum cleaners, let alone vac/mops is ripe for another innovators' taking. So when it comes to incorporating logical reasoning into product innovation, I would start by questioning your assumptions.

Creo que para Innovar tenemos que salirnos de lo tradicional, de las ideas tradicionales, de las metodologías, de los paradigmas entre otros; para Innovar deja que la mente, las ideas y la gente sue?en y visualicen su creatividad