Here's how you can incorporate decision making into your content marketing strategy.

Stop guessing at content! Make data-driven decisions to fuel your content marketing. Start by defining goals (brand awareness, leads etc.). Research your audience (surveys, social listening) to understand their needs and preferred content formats (blogs, videos etc.). Track content performance (engagement, conversions) and adapt your strategy based on what resonates. Analytics help you choose winning content that drives results!

Gain a deep understanding of your target audience and their decision-making journey. Identify the stages they go through, from initial awareness to consideration and ultimately making a decision. This will help you tailor your content to address their specific needs and concerns at each stage.

This can be done by understanding the path taken by your audience, addressing their troubles and providing helpful hints that can act as pointers towards the right direction, when these mainly involve sticking to the three basic steps listed below: collecting facts about a topic, storytelling in order to convey a massage, making instructions that are straight and to the point.

Ever feel like your content is just shouting into the void? Creating content people actually care about requires understanding their decision-making journey. Think about it: - What keeps your ideal customer up at night? (Their challenges) - What information do they crave before making a purchase? Here's the key: become their decision-making BFF! By knowing your audience: - You can tailor content that addresses their specific needs. - You can guide them through the decision process, step-by-step. - You can position your brand as the trusted advisor they need. Content with a purpose = content that converts!

Do not stop at knowing your audience You need to imagine walking in their shoes. What keeps them up at night? What delights them? Craft your content like a tailor, fitting their needs, desires, and fears. Dive deep into their world, and your strategy will shine brighter than the rest.

This involves aligning your content with the various stages of the buyer's journey. Your goals could include: Increasing Awareness: Create content that educates your audience about their pain points and the solutions you offer. This could be through blog posts, social media content, etc. Generating Interest: Offer valuable content that showcases your expertise and builds trust with audience. This could include case studies, whitepapers, etc. Facilitating Purchase: Make it easy for your audience to make a decision by offering clear calls-to-action (CTAs) in your content. Promoting Loyalty: This could include newsletters, loyalty programs, exclusive offers, etc.

In addition to setting clear goals, you can also consider creating a decision framework. This framework could include factors like audience analysis, competitive landscape, and ROI projections. By doing this, you're not just setting goals but also establishing a structured approach to making decisions throughout your content creation and distribution processes. This way, you're not only aiming for goals but also ensuring that every decision aligns with your overall strategy.

Goals are important, for sure. Goals drive your strategy. Your strategy (how you are going to meet your goals) needs a lot of attention. You need to know where your website, or your client's website, sits in the big picture of the niche you work in. This competitive analysis will reveal the gaps of where you can compete (or not).

Set clear message and tone for your content Have a content calendar Practice content batching and work on your content goals Practice content marketing and content writing

Each content that you create should have an objective behind it. Here is a structured calendar that you can use to schedule the type of content you will create. Monday: Educational content Wednesday: Actionable content Friday: Video content Saturday: Fun content This plan should give you an idea of structuring your content weekly.

By tapping into psychological principles like cognitive biases, emotional triggers, and persuasion techniques, you can tailor your content to resonate more deeply with your audience. For example, framing your messaging to align with the audience's aspirations or addressing their pain points can evoke strong emotional responses, leading to higher engagement and conversion rates. Additionally, employing A/B testing and data analysis allows you to refine your approach continuously based on real-time insights, ensuring your content strategy remains agile and adaptive to changing market dynamics.

A difficult skill to learn, but here's how I would add digital psychology to my content marketing strategy: 1. Create a sense of scarcity 2. Create a 2-3 tier pricing model 3. Provide social and customer proof These strategies will hopefully generate some ideas you can use.

Playing around with email content and headlines including the subject line and hooks is a great way to A/B test and learn what psychology elements are most impactful. Perhaps it's offering discounted event tickets for a limited time, or an exclusive offering for the first 50 downloads of a new ebook, it can be interesting to experiment and evaluate your findings.

The principles of psychology are powerful tools in content marketing. Using concepts like social proof, scarcity, and fear of missing out (FOMO) can influence decision making. For example: Social Proof: Testimonials and case studies can provide social proof that influences potential customers. Watching others make a decision can be a powerful motivator for others to do the same. Scarcity: Limited time offers create a sense of urgency. The perception that something will not be available indefinitely can accelerate the purchasing decision. FOMO: Fear of missing out can be a strong driver of behavior. Highlighting a unique opportunity or special event can motivate your audience to act quickly so as not to be left out.

As we are talking about people, it is clear that psychology and neuroscience are "weapons" that will differentiate your content and your positioning. Use it the right way, understand how and where. Whether through such triggers, or techniques such as FOMO, the fact is that people think and feel, and, because they live in communities and tribes, they end up developing perceptions and behaviors that become standardized. Always use this to your advantage.

I prioritise making my content actionable for our target audience. I achieve this by including clear recommendations and actionable steps they can take. This ensures the content is informative, practical and beneficial

Value is relative. The best way to provide value for my audience is to understand what value means to them. Thereafter, I will tailor my content to give that value.

Geben Sie ihrem Kunden immer etwas an Mehrwert mit. Sei es besondere Serviceleistungen, Probleml?sungen, qualitative Ansprechpartner, oder einfach das Gefühl der wichtigste zu sein. Damit schaffen Sie Vertrauen und eine gewisse Sicherheit für den Kunden und führt diesen einen Schritt n?her an die Kaufentscheidung.

Creating content that offers free value to your target audience is one of the best ways to connect with people. Here are 3 content types you can create today: 1. 7 best ways to overcome... 2. Why you need... 3. How to...

Your content should not only inform but also guide readers toward making informed decisions. To stand out, consider integrating interactive elements like quizzes or polls to engage users and collect data that can further refine your content strategy.

When deciding how to track your engagement. You can use the built-in engagement tools that are embedded in the social media platforms or you can use software like: Hootsuite or Sprout Social to monitor social media engagement, schedule, and manage your content. Both of these tools do offer a free trial.

An effective content strategy includes a commitment to measuring, analyzing, and learning. Set up a frequent retrospective (e.g. biweekly or monthly) to study how your content is performing, focusing on a few well-defined goals.

The PDCA cycle has existed in the industry for many years. And believe me, it still works and is essential for processes. Plan, Do, Check and Act. In other words, as said above, monitor everything you do. Only then will you really know what works best, or what is "more or less" and what doesn't work. It will be like this almost all the time. What changes, if you do it correctly and consistently, is that over time you will have more hits, more volume, more results.

Additionally, analyse external data sources that provide information about the current needs and trends of your target group. Then you will not only optimise existing content, but also create new impulses.

Dies ist ein st?ndig wachsend / wechselnder Prozess. Anforderungen ver?ndern sich, Belange ver?ndern sich, die Wünsche der Kunden ver?ndern sich. Machen Sie ihre Prozesse messbar und reagieren sie auf Ver?nderungen zeitnah. Auch das schafft eine Art Vertrauen bei Kunden indem er sieht - das sie mit der Zeit gehen und offen für Ver?nderungen sind.

What works for one business won't necessarily work for you. Whether it's the best time to post, what day to send emails or how to format your podcast, no-one knows this better than YOU. Overcome your desire to get it 'right' and you'll find a wealth of information in simply giving it a go.

Testing and learning should also involve adopting the perspective of your audience as a guide. Remember, it's about them, not about you. It’s beneficial to establish a small panel of target group members to engage in the content creation process. Even just five individuals are enough. In today’s content arena, quality clearly trumps quantity. While automation of certain processes is advantageous, it should never compromise quality.

N?o existe fórmula mágica! Cada caso é único. Por isso, é fundamental repetir o ciclo: aprender-testar-aprender. Somente testando você saberá se uma estratégia é ou n?o eficaz no caso concreto.

Use insights from testing to refine your content strategy over time. Continuously test and learn from both successes and failures.

Incorporating decision-making into your content marketing strategy involves understanding your audience's needs and preferences, using data to guide content creation, and providing clear calls to action. Tailor content to different stages of the buyer's journey, from awareness to consideration to decision-making. Use persuasive language, testimonials, and case studies to highlight the benefits of your product or service, helping prospects make informed decisions. Analyze metrics to refine your approach and optimize results over time.??

I would use this framework. Define the Problem: Identify the issue or decision you must address. Identify Objectives: Establishing what you aim to achieve with the decision is essential. Gather Information: Collecting data and insights relevant to the decision. Identify Alternatives: Generating a list of possible solutions or courses of action. Evaluate Alternatives: Assessing each option against the defined objectives and criteria, such as cost, benefits, risks, and feasibility. Make a Decision: Choose the option that best meets the objectives and criteria. Implement the Decision: Putting the chosen solution into action. Review and Evaluate: Assessing the decision's outcomes to learn from the process and improve future decisions.

When a strategy is in place, that is your key decision maker. For example, when Instagram Threads came out. Myself and my clients could make a decision on whether it was a right channel to "jump on" based on the strategy. Was the audience there? Did it align with the goals? What would be the point of it and how does it show up in the funnel?