Here's how you can incorporate customer feedback to shape your company's CSR strategy and messaging.

To incorporate customer feedback into your company's CSR strategy and messaging, start by actively seeking input through various channels such as surveys, social media, and direct communication. Use this feedback to align your CSR initiatives with the values and concerns of your customers. By doing so, you can communicate these efforts transparently, demonstrating how your company is addressing the issues that matter most to your customer base. This approach can help build trust and engagement while also showcasing your commitment to making a positive impact.

Effective CSR relies on the constructive evaluation of the work done and client feedback is crucial for the same. The feedback could be quantitative and qualitative, based on the situation whether the interventions achieved the desired outcome. In short, did the intervention help? Did it help in the way it was intended? Did the initiative provide the desired support to a community, or did it fall short? Agencies implementing CSR must be open to change their approach based on constructive feedbacks received from their customers/clients without any excuse and must be solution driven while addressing any ground challenge. Progress made on customer feedback can professionally align the goals and can create long-term partnerships.

A priori, as estratégias mais adequadas para a obten??o de feedbacks de clientes devem ser definidas conforme o perfil destes mesmos clientes. A pesquisa de satisfa??o, por exemplo, é uma ferramenta prática e bastante confiável que favorecerá a coleta de informa??es, possibilitando avaliar o nível de satisfa??o em rela??o aos servi?os e produtos e as circuntancias em que estes foram estruturados e produzidos. Além das condi??es de atendimento ao consumidor, os aspectos relativos a gest?o do capital humano, as rela??es sociais com stakeholders e o desenvolvimento local dever?o integrar os itens da coleta de feedbacks, isto porque, os clientes, cada vez mais, est?o prezando e priorizando políticas que visam a Sustentabilidade da Empresa.

Understand the ground realities, changing paradigm and aspiration of people to design an design solution. It's important to put accountability and gender lens.

Com base nas informa??es levantadas será possível evidenciar gargalos e/ou potencialidades capazes de interferir, positivamente ou negativamente, na reputa??o da Empresa. Os aspectos retratados dever?o ser agrupados por categoria, como por exemplo: atendimento ao consumidor, capital humano, meio ambiente, meio social, desenvolvimento local, entre outros. Dados replicados dever?o ser considerados para refor?ar a recorrência, assegurar a ordem da importancia e, consequentemente, priorizar as a??es a serem excutadas. Em seguida estes dados dever?o ser esmiu?ados e estudados, a fim de redirecioná-los quando se tratarem de problemas e otimizá-los quando se tratarem de potencialidades.

La estrategia debe combinarse mar hoy y siempre rentabilidad y amén de que la palabra justa pueda tener diferentes apreciaciones el reconocimiento a tu gente siempre es un factor determinante,rentabilidad con la única restricción deberás sacrificar y hacer más para socialmente responsable

La metodología que utilizamos para recabar la información es un cuestionario con las mismas preguntas para todos los clientes donde les solicitamos evalúen nuestros servicios al mismo tiempo que le pedimos que nos describan su experiencia. Es una oportunidad para que nuevos clientes conozcan en la página propia voz de otros clientes la manera de hacer las cosas en Guardia. Al mismo tiempo aprovechamos para la oportunidad para promover los servicios que ofrecen nuestros clientes estimulando la formación de cluster empresariales unidos por la apuesta por la sostenibilidad

Analyzing data involves: Collection: Gather relevant data from various sources, including surveys, reports, and metrics. Evaluation: Examine data to identify trends, patterns, and correlations related to CSR performance and impact. Insights: Derive actionable insights that inform decision-making and strategic planning. Reporting: Communicate findings effectively to stakeholders, illustrating the significance of CSR initiatives. Continuous Improvement: Use data analysis to refine CSR strategies, enhance effectiveness, and achieve measurable outcomes.

Esto es clave, ya que ningún programa de RSC va a prosperar si no es en base a los aportes de los stakeholders ya que no será sostenible en el tiempo. La causa y la forma de ejecutar el programa deben derivarse de este análisis.

One needs to have a proper strategy from the start and dedicated personnel on the effort. Agree totally that one needs to review, survey and use data and insights to make informed decisions and then pivot and be adaptable and change if required.

In my experience, updating of a CSR strategy is often overlooked by companies. A great deal of attention goes into developing the CSR strategy and some into sharing it internally. However, monitoring and modification or revisions of the CSR strategy are not given the due attention required. We need to revise and amend the document as well as disseminate the new learning from the implementation of our CSR strategy. In today's rapidly changing environment our strategies need to be updated and all the relevant stakeholders kept informed of the changes if any to the CSR strategy.

A strategy update involves: Evaluation: Assess current CSR initiatives, their effectiveness, and alignment with organizational goals. Feedback Integration: Incorporate stakeholder feedback and data insights into the strategy update process. Adjustment: Make necessary adjustments to the CSR strategy based on evaluation results and changing external factors. Communication: Clearly communicate updated goals, objectives, and action plans to stakeholders. Monitoring: Establish metrics and monitoring mechanisms to track progress and ensure ongoing alignment with the updated strategy.

All too often, materiality analyses remain reporting tools, and customer analyses marketing tools. Yet all this information can be linked together to enable real strategic evolution. To do this, it is essential that this information be passed on to the Executive Committee in an organized, thematic way.

Com os insights em m?os, é hora de atualizar sua estratégia de RSE para refletir as suas prioridades. Isso pode envolver a redefini??o de metas, a realoca??o de recursos ou o lan?amento de novas iniciativas que se alinhem com o feedback recebido. Certifique-se de que todas as altera??es feitas sejam viáveis e mensuráveis, para que você possa acompanhar o progresso e demonstrar o impacto tangível de seus esfor?os de RSE. Lembre-se, uma estratégia que evolui com base na entrada do cliente tem mais chances de ganhar apoio e fazer uma diferen?a duradoura.

Messaging refinement involves: Audience Understanding: Gain insights into stakeholder expectations, concerns, and preferences. Clarity and Consistency: Ensure CSR messaging is clear, consistent, and aligned with organizational values. Impact Highlighting: Emphasize the positive impact of CSR initiatives using compelling stories and data. Feedback Incorporation: Integrate stakeholder feedback to refine messaging for relevance and resonance. Continuous Evaluation: Regularly review and adjust messaging to reflect evolving trends and maintain engagement.

When company bandwidth permits, allow for targeted communication especially to those who shared feedback. This gives a clear sense of the company’s response and accountability to its stakeholders.

A avalia??o constante da estratégia de RSC, com base no feedback dos stakeholders, é essencial. Se a percep??o diverge da mensagem que a empresa pretende transmitir, a comunica??o pode precisar ser ajustada, mas é necessário identificar se as inconsistências s?o mais profundas. Pode ser preciso avaliar se a estratégia da empresa, incluindo a cultura, os valores, as prioridades e os planos das diferentes áreas, está alinhada com a estratégia de RSC. A consistência entre estratégia e RSC é fundamental para que a comunica??o seja genuína e eficaz.

Please don’t message “CSR”, it’s simply how business should be done. Businesses can make a profit and still do good. It’s essential to rethink how we think about the role of business, which is more trusted in many geographies more than governments.

I don’t agree on that. Businesses now can make a profit and still be fine. It’s an essential thing to rethink how we think about the role of business, which is more trusted in many geographies more than governments.

O envolvimento contínuo com os clientes durante e depois da defini??o e aprova??o das principais estratégias de Responsabilidade Social da Empresa sugere o estreitamento dos vínculos sociais entre os mesmos, em fun??o, principalmente, das intera??es e reciprocidades sustentadas por interesses mútuos. Vale ressaltar que após a sistematiza??o de todos os dados apurados pela Empresa é de suma importancia a valida??o destes, pelos clientes. Oportunidade em que dever?o ser confirmados. Avalia??es periódicas, acerca do andamento das medidas de mitiga??o, devem contar com a participa??o de clientes e stakeholders locais, a fim de que a Responsabilidade Social da Empresa mantenha-se sempre alinhada aos interesses das partes envolvidas.

Proactive communication with the customers would only foster transparency in the system, where all stakeholders are equally equipped to make positive impacts. Many organizations are good at taking feedback from stakeholders but lose the vision when it comes to inform about changes those feedbacks incited. So a direct communication channel with all customers and timely updation about positive system changes is of utmost importance. Also, organize stakeholders meet where they are made aware of changes which can help improve the image and impact - this would show that the organization is not wary to take negative criticism of dysfunctionalalities and instead it takes the criticism positively making blueprints of improvements based on it.

It is entirely possible to include customer representatives on your stakeholder committees in connection with your CSR strategy. The broader and more representative these committees are, the more it is possible to adjust the strategy to be more responsible.

Es esencial mantener una comunicación fluida y circular con las partes interesadas. Es la única forma para que la estrategia de RSC o ESG sea efectiva. Hay que obtener buena información para que los planes sean bien recibidos y por supuesto ir constantemente evaluando

Keep communicating continuously with the stakeholders, especially the customer. No amount of communication is excess. Regular online and offline interactions help in reviewing, updating, realigning or changing the initiatives. Moreover constant communication does not leave any room for misunderstanding.

For a sustainable plan you need to make sure that you track (and have) impact at 3 levels: 1) Impact behind the cause you are supporting. 2) Impact as a glue for your people. 3) Impact on profit for your business.

Monitoring the impact of CSR initiatives is essential to ensure they are effectively addressing customer (and other stakeholders) concerns and delivering the desired outcomes while keeping the strategies sustainable. What works: 1. Impact Assessment Tools: Utilize tools to measure the effectiveness of CSR initiatives based on customer feedback and adjust strategies accordingly. 2. Public Reporting and Transparency: Regularly report on CSR progress and solicit customer feedback on these reports to enhance credibility and trust. - Example: A corporation publishes detailed sustainability reports and encourages customer feedback to continuously improve its environmental goals.

Hacer un seguimiento es esencial para conseguir una estrategia de RSC a largo plazo. Además, dar voz al cliente es muy importante para que se sienta escuchado y nos recomiende cuando surja la ocasión.

It's crucial to monitor the impact of your CSR strategy and share the outcomes with your customers. Use simple metrics that reflect the feedback you've received to measure success and identify areas for improvement. This shows you value their input and are committed to positive change. Sharing these results builds trust and accountability. It also lets customers see the direct impact of their contributions. Highlighting real-world outcomes makes your efforts tangible and relatable. Keep customers engaged by regularly updating them on progress. Use newsletters, social media, or community events to share your successes and challenges. This continuous loop of communication ensures your CSR efforts stay dynamic and customer-focused.

Quel est l’impact réelle d’une politique RSE aujourd’hui ? Pour avoir été au contact de nombreux dirigeants RSE, même si cela évolue, la RSE a été longtemps cantonné à un service de données plus qu’à un service d’actions durables. Passé d’une stratégie de greenwashing à une vraie stratégie d’impact : il y a un monde. Alors Mesdames et Messieurs des sphères RSE, la plupart d’entre vous souhaitent avoir un vrai impact et donc être dans l’action. Associez vous à d’autres services comme l’innovation par exemple, toutes les cha?nes de production et de distribution de votre entreprise pour identifier les actions réelles à mener pour avoir un vrai impact sur le monde.

Ensure you also have hands-on, on-the-field assessments of customers needs and requirements. Having feedback channels are good but also going to the field to hear first hand is critical

Ce qu’il faut considérer de mon point de vue , concerne l’engagement et la réussite de la montée en maturité qui ne peut se faire qu’avec une réelle implication et soutien de la direction. Aussi, la mise en place d’un calendrier événements RSE, mis à jour et à disposition de tous, permet de rappeler les objectifs et de communiquer sur leur évolution, de créer de l’adhésion et laisser la place aux initiatives. La mise à disposition de jeux interactifs depuis les smartphones liés aux objectifs RSE peuvent amuser, amener un dialogue et passer le message que l’application de la RSE est avant tout une question de bon sens et de volonté collective.

Los comentarios de los clientes son una parte importante de toda estrategia de RSC. Por ejemplo, nosotros en Gestaner usamos ese feedback que nos llega desde nuestro perfil de Google Business Profile para emprender acciones de mejora cuando es necesario y para alentar y celebrar con nuestro equipo cuando el cliente nos felicita.

You can also use the positive feedback as testimonials for ur marketing, PR and events. This will lead to brand trust and convenience for more people to engage.

La RSE n’est pas un produit ou un service en plus, c’est une valeur ajoutée à l’existant, à la stratégie existante. Ce qu’il faut déterminer n’est pas pourquoi vous allez le faire mais c’est comment vous allez le faire.