Last updated on 2024年7月10日

Here's how you can impress investors with your skills and qualities to secure funding.

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Securing funding is a crucial step for entrepreneurs looking to elevate their business ventures to the next level. As you prepare to meet potential investors, it's essential to understand that beyond the strength of your business plan, your personal skills and qualities can significantly influence their decision. Investors are not just investing in ideas; they are investing in the people behind those ideas. Your ability to showcase confidence, competence, and commitment can set you apart from the competition. This article will guide you on how to impress investors with your skills and qualities to secure the funding you need.

本文章的要点总结

Risk transparency:

Being upfront with potential investors about the risks and how you plan to tackle them establishes trust. Show you've thought things through by discussing potential setbacks and your strategies for overcoming them.
Value feedback:

Truly listen to investor feedback, thank them, and then act on it. By implementing their suggestions and sharing the results, you demonstrate that you value their insights and are committed to continuous improvement.

本摘要由 AI 和以下专家提供支持

Barbara Tetteh

Senior Investment Officer…
Corinne Wilhelm ?? Communication Coach

Inspiring feisty, female leaders to…

1 Know Yourself

Understanding your strengths and weaknesses is fundamental before approaching investors. This self-awareness allows you to present yourself confidently and authentically. You need to clearly articulate what you bring to the table, how your experiences and skills align with your business vision, and how they will contribute to its success. Investors are likely to be more interested if you demonstrate a strong understanding of your industry, as well as the ability to adapt and learn from challenges.

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2 Articulate Vision

Your ability to communicate a clear and compelling vision for your business is paramount. Investors need to see that you have a well-thought-out plan for the future and that you are passionate about it. This involves explaining the problem your business solves, how it stands out in the market, and the potential for growth. A persuasive narrative not only reflects your enthusiasm but also your strategic thinking and foresight.

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Corinne Wilhelm ?? Communication Coach

Inspiring feisty, female leaders to succeed through intentional, international and inspiring communication. Diversity & Inclusion is my vibe. ??Podcast "Experts! Speak English!" #ICF Coach #Toastmasters
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The balance that you are going for is a mix of passionate STORYTELLING and some JUICY FACTS AND FIGURES. Think carefully about how you can describe your vision using numbers, percentages and SMART goals - literally 'show' them. That shows that you have done your homework and mean business.

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3 Show Resilience

Investors are drawn to entrepreneurs who exhibit resilience. The road to business success is often fraught with setbacks and failures, and your investors will want to know that you can handle adversity. Share stories of how you've overcome past challenges, what you've learned from them, and how they've prepared you to manage future obstacles. This demonstrates not only your perseverance but also your capacity for growth and learning.

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Barbara Tetteh

Senior Investment Officer, International Finance Corporation
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You should also be transparent with investors on what could possibly go wrong going forward and be clear about how you plan to mitigate them if and when they come up.

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Corinne Wilhelm ?? Communication Coach

Inspiring feisty, female leaders to succeed through intentional, international and inspiring communication. Diversity & Inclusion is my vibe. ??Podcast "Experts! Speak English!" #ICF Coach #Toastmasters
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Ask yourself, how can I demonstrate my resilience in a way that is relevant to my business idea? You might have to sit with this a little bit and experiment but the connection should make sense to the investors.

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4 Demonstrate Expertise

Possessing in-depth knowledge of your industry and business is a surefire way to gain investors' confidence. You should be able to discuss market trends, competitors, and financials with ease. This expertise reassures investors that you are capable of steering the business towards success. Additionally, showing that you're continually updating your skills and knowledge can be a testament to your dedication.

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5 Build Relationships

Building a strong rapport with investors is as important as impressing them with your business acumen. Be genuine, approachable, and open to feedback. Engaging with investors on a personal level can lead to a more profound interest in your success. Remember, investors are more likely to fund entrepreneurs they trust and feel connected to, so foster those relationships with sincerity.

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Corinne Wilhelm ?? Communication Coach

Inspiring feisty, female leaders to succeed through intentional, international and inspiring communication. Diversity & Inclusion is my vibe. ??Podcast "Experts! Speak English!" #ICF Coach #Toastmasters
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Being open to feedback does not mean justifying your words or behaviour, it means listening, demonstrating your gratitude and then implementing what you have learned - sharing it with them, that demonstrates that you are not only open to hearing their feedback but also value it enough to take action on it.

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6 Manage Impressions

Lastly, managing first impressions is crucial in your interactions with potential investors. Dress professionally, be punctual, and ensure all your materials are well-prepared and organized. Your attention to detail reflects on your business and can be the difference between an investor writing a check or walking away. By taking care of these basics, you signal that you are serious and professional about your entrepreneurial endeavors.

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Corinne Wilhelm ?? Communication Coach

Inspiring feisty, female leaders to succeed through intentional, international and inspiring communication. Diversity & Inclusion is my vibe. ??Podcast "Experts! Speak English!" #ICF Coach #Toastmasters
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PHOTOGRAPHY Your photo should make you look professional - even if you are broke, this is not where to economize. ??Consider the background carefully (not too fussy/irrelevant/cluttered) ??Use a professional photographer (Studioline is very affordable and uses recently qualified photographers) ??Make sure that you strike that balance between approachable and professional. (Not easy but that's what you are going for - not too 'grinny', not to shy (head to one side), not too self conscious (looking down, hands clasped) ??Authenticity: Make sure that you are recognisable from the photo. If you rarely wear make-up, then showing up as a picture perfect model is rediculous and phoney. It should be a recent photo.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can impress investors with your skills and qualities to secure funding.

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1 Know Yourself

2 Articulate Vision

3 Show Resilience

4 Demonstrate Expertise

5 Build Relationships

6 Manage Impressions

7 Here’s what else to consider

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