Here's how you can identify when it's time to pivot your social media strategy after a failure.

To ensure everyone’s aligned on campaign success, we’ll set clear goals from the start. Using past data and industry standards, we’ll establish realistic targets like improving conversion rates or boosting brand awareness. We’ll involve the client to align with their vision and ensure our team understands their roles in achieving these targets. This way, we ensure transparency on wins and learnings (i stay away from the term failures untill repeated)

Failure has different definitions based on different expectations. Identifying it is important so you know when action needs to be taken. When your metrics fall significantly short of reasonable expectation, it may be time to consider the possibility of failure. It's completely normal for failure to appear, even if it's unexpected. You can try to reverse it, or consider a pivot in strategy, which may yield better results.

When your social media metrics consistently fall short of expectations, it's a clear signal to reassess your strategy. Key indicators like engagement rates, follower growth, and conversion numbers are critical markers of performance. If these metrics have been declining despite your efforts, it may be time to pivot. Objectivity is crucial; avoid letting attachment to your current strategy cloud your judgment. Embrace the opportunity to adapt and evolve for sustained success in your social media endeavors.

Spotting failure in social media metrics is a crucial signal to reassess your strategy. Metrics like engagement rates, follower growth, and conversions are key performance indicators. If these metrics have been consistently declining despite your efforts, it may be time to pivot. Objectivity is essential; avoid letting attachment to your current strategy cloud your judgment. Embrace the opportunity to adapt and improve for sustained success in your social media efforts.

One important lesson I've learned is the necessity of considering KPIs thoughtfully. Instead of indulging in overly ambitious daydreams, it's better to rely on past statistics. This approach allows for a more relaxed mindset and paves the way for creative development.

Some ways to get started: -Understand the niche of your audience. -A/B testing of posts in the last 3 months -Check what your comeptitors are posting -Pick up the topical content & try to integrate your brand

Take a deep dive into your content to see what's not resonating with your audience. Look at metrics like click-through rates, comments, shares, and likes, focus on doing a thorough audit to better understand your audience and the type of posts they react to. Make sure you can identify underperforming content which can give you clues about what needs to change.

If you find that your current content isn't sparking conversations or interest, consider exploring new content formats or approaches. This could include videos, infographics, interactive content, or even collaborating with influencers or industry experts. Don't be afraid to experiment and test different types of content. Track the performance of these experiments and iterate based on the insights you gather.

When it comes to Instagram content, if your reels aren't doing so well, consider the following: - Does my reel have a hook that can engage the user for more than 3 seconds? - Does my audience have enough context to understand what kind of value they'll be getting by the end of the video? - What story am I trying to tell? - Does my content have a consistent brand voice? Sometimes it's not the strategy but rather the execution of the strategy.

Focus your efforts on satisfying the specific needs and desires of your target audience rather than trying to please everyone. By putting yourself in their shoes, you can address their questions and requirements effectively.

Check out what your competitors are up to. Compare their strategies and engagement levels to yours. If they’re achieving better results with different approaches, it might be time to rethink your tactics.

Whilst it’s important to keep up to date on your competition, checking too often will lead to feelings of discomfort within your team, and change how they feel they are appreciated within their unit

Check out what your competitors are doing and see what's working for them. Maybe they've nailed a trend or are using a format that's getting tons of engagement. Analyze their content, strategies, and even their audience interactions to gather insights. Then, tweak your approach, try new things, and get back in the game with fresh ideas. Observing and adapting like this can turn a fail into a big win!

Checking your competitors can provide many important metrics. For example: what is a good number of followers and engagement in your market. A local plumbing business is not going to have the same number of followers as a multinational with 100's of franchises. However by categorizing your competitors you can set goals for growth as you outpace certain peers and change leagues to compete on a higher level.

Analyser la stratégie réseaux sociaux de ses concurrents permet de savoir comment se différencier, pour pouvoir être attractif. Cela permet également de s'inspirer, mais jamais sans copier ! Il faut garder en tête qu'une communication réussi est une communication authentique, alors autant rester soi-même !

As the article mentions, feedback is a goldmine! Companies collect data because it's insightful and valuable, and you can gain insight too. Spot an anomaly in like/follower count in a certain post? Consider the content, and see what's different about it. Seeing negative comments/reactions? Consider why, whether it's the content itself or a negative perception of your brand. If you don't have much data, then it may be helpful to ask for it. Don't be afraid to reach out and see what people have to say.

Feedback is the number one most important thing that social media provides. A direct line to our customers or even our detractors to see what they are saying about us. It is important not to bow to trolls but also to adjust your strategy to be inline with your brand to attract the right kind of attention.

Ecouter les remarques constructives concernant sa stratégie réseaux sociaux est un très bon moyen d'aller dans la bonne direction. Un regard extérieur est toujours plus impactant, car il permet de prendre du recul. Je pose souvent des questions à mes clients fidèles, concernant leurs attentes, ou leur avis sur les contenus que je partage sur les réseaux sociaux, et leur retour est toujours très intéressant à exploiter pour adapter ma stratégie !

Review the resources you’re putting into your social media efforts. Are you using the right tools, budget, and team? Sometimes, reallocating resources or investing in new tools can help improve your strategy.

Resource review requires real soul searching. Because the best social media is produced in house but that kind of content requires a lot of work and dedication. It is easy to churn out content that ticks all the boxes for posting twice daily with short easily digestible fluff. Getting outside of our echo chambers and producing content that users want to see sometimes requires creative reallocation of budgets. For example should more money be spent on travel in order to capture the story where it lives? Can brands create their own influencers for certain niche industries that have no obvious partnerships? If so does budget need to be committed to developing this content and compensating those involved?

Develop an action plan based on your findings. Set new goals, identify key changes to implement, and outline steps for how to pivot. Make sure your plan is clear and actionable, and set a timeline for reviewing progress.

The main lesson I've learned from social media is the importance of creating content that resonates with the audience. To achieve this, it's vital to empathize with the audience and see things from their perspective. Creating unique content is the best approach, and avoiding simply following the crowd is key.

Recognizing when to pivot can be challenging, but it starts with a candid evaluation. When faced with failure, I often reflect on what worked and what didn't. Sometimes, it's clear: engagement drops, and messages resonate less. Other times, it's a gut feeling—an intuition that tells me we need to try something new. It's not about abandoning ship; it's about adapting and learning from our missteps. Ultimately, it's a human process of humility and resilience—acknowledging what didn't work, learning from it, and bravely charting a new course that aligns better with our brand and audience. It's about staying agile and committed to finding what connects authentically with our community.