Here's how you can highlight your skills and experience on online platforms post-layoff.

1 Update LinkedIn

Your LinkedIn profile is often the first port of call for recruiters and networking contacts, so make sure it reflects your best professional self. Start by updating your headline to something that captures your expertise and aspirations, rather than your previous job title. Craft a compelling summary that narrates your career journey, emphasizing the skills and experiences that make you a valuable asset in the PR industry. Remember to list key accomplishments and update your skills section to include any new proficiencies gained during your last role.

2 Revamp Resume

While LinkedIn is crucial, having an updated traditional resume is equally important. Online platforms like personal websites or digital portfolios allow you to go beyond the one-page limit of a standard resume. Here, you can elaborate on successful campaigns, detail specific roles you've played, and showcase samples of your work. Use this space to tell a more complete story of your professional background, ensuring that all information is current and aligns with the personal brand you're projecting on other platforms.

3 Engage Networks

Networking is a cornerstone of public relations, and a layoff is a prime time to engage with your professional network online. Reach out to former colleagues, industry peers, and mentors through social media or professional groups. Share updates about your career goals and seek advice or information about opportunities. Engaging with others not only keeps you top of mind but also demonstrates your commitment to staying active within the PR community during this transitional phase.

4 Share Expertise

One of the best ways to highlight your skills is by sharing your expertise. Write blog posts or articles on topics relevant to public relations and share them on platforms like Medium or your personal blog. Comment on industry news, and participate in relevant online discussions. This will not only showcase your knowledge but also your ability to engage an audience—a key skill in PR. By contributing valuable insights, you position yourself as a thought leader in the field.

5 Personal Branding

In public relations, your personal brand can be just as important as the brands you've represented. Use social media platforms to craft a consistent narrative about who you are as a professional. Share content that aligns with your career aspirations, whether it's industry news, personal achievements, or insights into the PR world. This consistency in messaging will reinforce your expertise and help you stand out to potential employers.

6 Volunteer Work

If you find yourself with extra time post-layoff, consider volunteering your PR skills to a nonprofit or community organization. Not only does this keep your skills sharp, but it also provides valuable content for your online profiles. Documenting your volunteer work demonstrates initiative, a commitment to continued professional development, and a dedication to using your skills for a good cause—all attractive qualities to future employers in the PR sector.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?