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Last updated on 2024年6月9日

Here's how you can foster strong connections with event planners in the public speaking industry.

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In the public speaking industry, your ability to connect with event planners can be as crucial as your speaking skills. Event planners are the gatekeepers to speaking opportunities, and building a strong rapport with them can open doors to new stages and audiences. To thrive as a public speaker, it's essential to understand the value of these relationships and actively work to cultivate them. You need to approach event planners with professionalism, offer value beyond your speech, and maintain these connections over time. By doing so, you can establish a network of industry professionals who trust and recommend you, leading to a more successful and fulfilling career in public speaking.

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1 Networking Basics

To foster strong connections with event planners, start by mastering the basics of networking. Attend industry events, conferences, and workshops where you can meet planners in person. When you do, engage in meaningful conversations rather than just exchanging business cards. Show genuine interest in their work and challenges. This approach helps you to be remembered as someone who's not only interested in getting a gig but also in forming a professional relationship based on mutual respect and understanding.

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Faith Abba

The Pharmacist & Mental Health Coach you need to permanently overcome mental health challenges/emotional baggage limiting you from thriving in personal life, business & career. DM 'THRIVE' now!
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To foster strong connections with event planners in the public speaking industry, be hospitable, relational & intentional about nurturing a cordial relationship as you network with the event planners. Another way to foster strong connections with event planners is to show interest & concern for what they do and if possible offer a valuable helping hand, they will most likely be willing to reciprocate. Communicate clearly with the event planners. Effective communication is not complete until comprehension is established and this can foster strong connection.

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2 Offer Value

When connecting with event planners, focus on offering value before asking for anything in return. Share insights or resources that are relevant to their events or challenges they might be facing. By doing this, you position yourself as a helpful resource and a partner in their success. This strategy not only increases your chances of being considered for speaking opportunities but also sets the foundation for a lasting professional relationship.

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Bryan Dobbs

***Retired 12/30/23*** Senior Deputy Assistant Director of HRMD -Training (SES) at Federal Bureau of Prisons. CEO of LIVE WIRE MOTIVATION.
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The most important value to ensure is the value of relationship building. So many public speakers can bring statistics, strategies, technologies, etc., but a long lasting commitment to public engagement is best served by creating relationships. Everyone wants to know they matter and have a voice to share as well.

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Mark Hamilton

Change Strategist | Technology Adaptation Specialist | Fulbright Scholar
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Speaking to the event organizer’s needs is a great way to add value. Express interest in current challenges while offering insights that draw on your expertise. Share articles of mutual interest to demonstrate both thoughtfulness and a meaningful connection between the organizer and the expertise you can provide. Show that you are an expert who truly cares.

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3 Follow Up

Following up is key in nurturing a budding relationship with event planners. After your initial meeting, send a personalized message expressing your appreciation for their time and reiterating your interest in collaborating. Keep the communication lines open by checking in periodically with updates on your speaking engagements or interesting industry news. This consistent, but not overwhelming, contact keeps you top of mind and demonstrates your commitment to the relationship.

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Sarah Barton

Grant Writing Trainer | Fundraising Consultant |Nonprofit Consultant | Owner of Nonprofit411 | Nonprofit411 Podcaster | Text me 681-881-1848
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I think following up and creating a personal connection is such a positive way to be rememberable. Plus, for me, I may not always remember a name, but I remember a story and it's easiest to remember the story when you get it one on one.

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4 Be Professional

Professionalism is non-negotiable when dealing with event planners. This means being punctual, prepared, and delivering on your promises. If you're scheduled to speak at an event, provide your materials well in advance and make sure you understand the event's theme and audience. Being a speaker that event planners can rely on will make you a preferred choice and can lead to more engagements through their recommendations.

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Bobbie Carlton

Founder/Speaker/Marketer/PR Thought Leader/Publisher/Editor-in-chief. Advocating for more women onstage
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Event planners and managers talk to each other. If you miss deadlines, make outrageous demands, deliver a sales pitch versus a presentation, or commit other speaker sins, it's not just that bridge you are burning.

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5 Build Credibility

To truly stand out to event planners, work on building your credibility within the industry. This includes honing your speaking skills, being knowledgeable about current trends, and having a clear, unique message. Write articles, participate in panel discussions, or host workshops to showcase your expertise. The more credible you are as a speaker, the more event planners will trust you to deliver value to their audience.

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Amy Thurman

Inspirational Speaker | Best-Selling Author | Championing you to move from Self-Love to Soul-Love | Resilient Futures, Founder (501c3) | Bridging the gap between schools and communities
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It helps to tailor your communications and proposals to demonstrate how your expertise aligns with their goals and audience demographics. In addition, provide evidence of your credibility through testimonials, case studies, and past speaking engagements. And, consistently delivering high-quality presentations that exceed expectations leaves a lasting impression on both event planners and attendees. Also, actively seek feedback from event planners to understand their priorities and continuously improve your services.

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6 Personal Touch

Finally, adding a personal touch can make all the difference in strengthening connections with event planners. Remember details from your conversations, such as their interests or upcoming projects, and reference them in future interactions. Celebrate their successes and offer support during challenging times. These small gestures show that you value the relationship beyond the business aspect and can lead to a deeper, more collaborative partnership.

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Bobbie Carlton

Founder/Speaker/Marketer/PR Thought Leader/Publisher/Editor-in-chief. Advocating for more women onstage
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Getting invited back or not is the truest test of whether you were able to connect with the events team. If you find yourself speaking once, not getting referrals and testimonials, and not getting additional opportunities, that's a sign.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can foster strong connections with event planners in the public speaking industry.

1

2

3

4

5

6

7

1 Networking Basics

2 Offer Value

3 Follow Up

4 Be Professional

5 Build Credibility

6 Personal Touch

7 Here’s what else to consider

Public Speaking

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Here's how you can foster strong connections with event planners in the public speaking industry.

1

2

3

4

5

6

7

1 Networking Basics

2 Offer Value

3 Follow Up

4 Be Professional

5 Build Credibility

6 Personal Touch

7 Here’s what else to consider

Public Speaking

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感谢您的反馈

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