Here's how you can find top-notch resources for advancing your strategic communications skills.

Assessment is everything. Online courses can work when you have the structured ability to show what you know. No, online quizzes aren't enough. Selfishly, I lead these online cohorts through PassPR. So I think it's a great option.

I'm always on the lookout for ways to upskill, and most recently, I found that Muckrack has some great (and free) resources for those in strategic communications. For example, one of the more challenging things we must do as PR professionals is show value. Its PESO course was helpful in equipping us with the foundation and latest frameworks to measure outcomes and show our work to management / C-suites. Its media relations course is an excellent refresher or a good intro course for those new to communications.

Uma ótima alternativa de aprendizado, hoje os cursos onlines s?o diversos e frequentes. Alguns pontos que fico de olho ao me inscrever: quem ou qual entidade está oferecendo curso, buscando autoridade e nome de mercado, uma boa ementa é primordial, sempre focando nos pontos que quero aprimorar, e a durabilidade, pois preciso planejar de acordo com a agenda e carga horária.

Para el a?o 2024, se espera que varias habilidades sean altamente valoradas en el mercado laboral. Aquí te menciono algunas de las más destacadas: 1. Competencias Digitales Avanzadas: La era digital demanda conocimientos en áreas como la analítica de datos, la inteligencia artificial y la programación. 2. Pensamiento Crítico y Resolución de Problemas: La capacidad de analizar y evaluar de manera crítica, tomando decisiones informadas es crucial. 3. Inteligencia Emocional y Habilidades de Comunicación: Comunicarte con claridad, persuasión y empatía será tu mejor aliada. 4. Adaptabilidad y Flexibilidad: Son clave en un mundo laboral en constante evolución. 5. Aprendizaje Continuo: La capacidad de aprender continuamente será esencial.

First, build a network. The quickest way to do this is to join an organization such as PRSA. There might also be field-specific organizations (e.g., I am a member of the National School Public Relations Association and the Texas School Public Relations Association — both fantastic networking and continuing education organizations). Admittedly, my former life as a broadcast journalist and newspaper reporter helped me tremendously in this area, but I have also gleaned knowledge from post-graduate certificates, including a certificate in Strategic Communications from Purdue University. There are plenty of other similar programs out there.

1. Books: Explore authoritative books written by industry experts to gain insights and deepen your understanding of principles. Examples include "The New Rules of Marketing and PR" by David Meerman Scott, which explores modern marketing strategies, and "Strategic Communication in Business and the Professions" by Dan O'Hair and Gustav W. Friedrich. 2. Journals: Stay updated on the latest research and trends in strategic communications by reading academic journals. Consider publications like the "Journal of Communication Management," that offers articles on communication theory and practice, and the "Public Relations Review," which provides insights into contemporary issues and best practices.

Los libros son herramientas valiosas para mejorar habilidades laborales. Proporcionan conocimientos teóricos y prácticos, fomentan el pensamiento crítico y la creatividad. Ayudan a entender diversas perspectivas, promoviendo la empatía y las habilidades de comunicación. Además, la lectura mejora la concentración y la disciplina, habilidades esenciales en cualquier entorno laboral. En resumen, son una inversión en nuestro desarrollo profesional y personal.

Los eventos de Networking son esenciales hoy en día. Permiten establecer relaciones profesionales, generar oportunidades de negocio, aprender de otros, y aumentar la visibilidad y reputación. Facilitan la colaboración, el acceso a recursos y financiamiento, y promueven el crecimiento personal y profesional.

Los Programas de Mentoría son esenciales para el desarrollo profesional. Proporcionan orientación, fomentan el crecimiento personal y profesional, y ayudan a desarrollar habilidades clave. Los mentores comparten experiencias y conocimientos valiosos, ofrecen retroalimentación constructiva y pueden abrir puertas a nuevas oportunidades. En resumen, la mentoría es una herramienta poderosa para el éxito profesional.

Being associated with your industry networks, and having access to their events, meetings - can help you stay on track with trends and insights. I would even recommend, paying membership fee to high-value networks as a way of career investment.

Las Asociaciones Profesionales son esenciales para el desarrollo de carreras. Ofrecen oportunidades para networking, desarrollo profesional continuo, y acceso a recursos y conocimientos especializados. También pueden influir en políticas y estándares de la industria, y proporcionar un sentido de comunidad y apoyo entre profesionales del mismo campo. En resumen, son una herramienta valiosa para el crecimiento y éxito profesional.

Simulation Exercises: Engage in simulated communication scenarios to practice applying strategic communication principles in realistic settings. Participating in mock crisis drills or role-playing exercises allows you to refine your crisis communication skills and receive feedback on your performance in a controlled environment. Peer Review Groups: Form or join peer review groups with fellow communication professionals to exchange ideas, share best practices, and provide feedback. Platforms like LinkedIn Groups or professional networking associations often facilitate peer review initiatives where members can submit their communication materials for critique and receive constructive feedback from industry peers.

Improving your strategic communications skills is best achieved through consistent practice and actively seeking feedback. In our monthly meetings, we engage in simulated sales conversations, providing invaluable opportunities to learn from both B2B and B2C experiences shared by our colleagues. Remember, mastering these skills doesn't require knowing everything upfront. Instead, learning through practical, real-life examples keeps a deeper understanding and better application in future interactions, believe me!