Here's how you can find top-notch online resources to further your content marketing education.

7 surprisingly cheap (or FREE) writing courses for aspiring marketers. (Share these with your junior team members!) 1. Udemy Ninja Writing: The Four Levels Of Writing Mastery 2. EdX UQx: Write101x English Grammar and Style 3. EdX BerkeleyX: ColWri2.2x English Grammar and Essay Writing 4. Coursera: Grammar and Punctuation 5. Coursera: Writing and Editing: Word Choice and Word Order 6. Coursera: Good with Words: Writing and Editing Specialization 7. Futurelearn: Literature of the English Country House Now, go Google them and start building your career! ????

Check these out! You won't regret it! ?? 1. HubSpot Academy: Offers free online courses covering a range of marketing topics, including content marketing, social media, and inbound marketing strategies. 2. Google Digital Garage: Provides free courses on digital marketing fundamentals, SEO, and social media marketing, with certification options available. 3. Coursera: Offers various writing courses, some of which are free, covering topics such as content strategy, copywriting, and storytelling for business. 4. Skillshare: Provides a range of affordable writing courses, including content creation, copywriting, and creative writing, with a free trial available.

Make sure you're selecting courses that include hands-on projects and real-world applications. An example would be taking an online course on content marketing that includes creating a comprehensive content strategy as a final project. Then you come away with a full lifecycle asset to apply immediately at your job. Also - while some free courses might lack depth, many reputable platforms offer high-quality, free educational content taught by industry experts. Some of the best insights I’ve gained have come from free webinars and courses from leading universities and professionals. Some favorite course sites... — edX — Khan Academy — MIT OpenCourseWare — FutureLearn — Harvard Online Learning — OpenLearn — Alison — Stanford Online

Hunting for the crème de la crème of content marketing resources online is worth it. Consider these steps: Enroll in Online Courses: Platforms like Coursera, Udemy, and LinkedIn Learning offer comprehensive courses from industry experts. Follow Industry Blogs: Websites like HubSpot, Content Marketing Institute, and Moz provide valuable insights and the latest trends. Join Professional Communities: Engage with peers and experts in forums like Reddit, GrowthHackers, and LinkedIn groups. Attend Webinars and Conferences: Participate in events hosted by marketing leaders to gain practical knowledge and network with professionals. These resources can help you stay updated and enhance your skills effectively.

Explore reputable platforms like HubSpot Academy, Content Marketing Institute, and Coursera for comprehensive courses. Follow industry blogs such as Moz and Neil Patel for insights. Engage in online communities like Reddit's r/content_marketing for discussions and networking.

Diving into e-books and guides is like embarking on a treasure hunt for golden nuggets of wisdom! ???? As you navigate through the digital shelves, keep an eye out for those gems authored by renowned experts!

E-books and guides are a superb way of learning because you can do it in your own time and review it as often as you want. Besides, they're a great way of cultivating a relationship between brands and consumers. What I like to do is have my own "resources library" organized by categories, e.g. Email Marketing, Content Marketing, Copywriting, Branding, etc. This way, whenever I need to reinforce my knowledge on certain topics, I go to my library, search for a specific topic or keyword, and reread these amazing guides.

I usually create a personal library of e-books and guides that cover a wide range of topics within content marketing. There are several apps out there that can clip webpages and articles like Pocket, so you can read and categorize it all later. I also think that while it's important to have up-to-date information, classic texts by established experts in the field can offer some nice basic strategies and insights that are just as relevant today, and can help shape the foundation of your modern mindset. Helps your stuff be a lot more well-rounded when you know the history of content marketing and how social psychology works.

The two in my reading arsenal atm are "Copywriting Secrets" by Jim Edward and "Scientific Advertising" by Claude C. Hopkins. I'll definitely say, instead of relying on e-books and guides mostly pushed out by marketers as click baits, go for substance material. Explore the Internet, watch videos on YouTube, stay in touch with the latest developments in Industry and voila! You will come across some really Goodreads ;)

Webinars and workshops are like live masterclasses, offering a front-row seat to learn directly from the maestros of content marketing! ???? I've found that subscribing to newsletters from marketing associations and staying tuned to social media updates from thought leaders has led me to some truly enlightening sessions, where taking notes and actively engaging have made the learning experience even richer and more rewarding. ????

It's great to join webinars & workshops, but you actually have to participate in them for you to make use of your time. Far too often I see hundreds of people in a webinar and only a couple of people ask questions during Q&A sessions. Interacting with presenters and other attendees can lead to valuable networking opportunities too. And many free events offer high-quality content and are hosted by industry experts, so it's crucial to evaluate the credibility of the hosts and the relevance of the topics rather than assuming that price determines value.

Yeah, it does come in handy... you get to meet cool & awesome people yet, learn more about the transforming & rapidly evolving industry trends of content marketing. With all the AI gimmick, it often becomes difficult to gain valuable insights, and meeting people in such settings really helps you kick things up a notch.

Quel que soit votre secteur d'activité, il est essentiel de créer un réseau qualitatif d'experts. Comment reconna?t-on un vrai expert, comment faire la différence avec les faux savants qui inondent la toile ? Très simple : les vrais experts sont passionnés, sinon, ils ne seraient pas experts, devenir expert, c'est du travail... Ils comprennent l'importance d'éduquer et le font gratuitement... par des webinaires et des ateliers gratuits. Suivez-les sur LinkedIn, réseau social professionnel éthique par excellence. Connectez-vous, suivez leurs contenus, commentez si c'est pertinent. Cela dope les algorithmes et leur visibilité, ils vous en seront gré !

Blogs and articles are the lifeblood of staying current in the ever-evolving world of content marketing. Following respected marketing blogs offers access to expert insights, case studies, and industry trends. Make time each week to read new posts and articles. This habit will keep you informed on the latest developments, successful strategies, and emerging best practices, enriching your content marketing knowledge.

Podcasts and videos offer convenient ways to learn about content marketing while on the go. Industry professionals often share their knowledge and insights through these formats, discussing strategies, interviewing experts, and analyzing industry developments. Subscribe to reputable content marketing podcasts or YouTube channels to enhance your learning during commutes or while multitasking.

Regardez les contenus gratuits proposés par les pointures de votre domaine... les professeurs d'université publient leurs interventions sur YouTube... Plusieurs heures de conférence peu marketées... Mais ultra qualitatives. Cela sous-entend de se tenir informé de qui sont les experts les plus qualitatifs... Menez une veille, c'est la seule manière d'y parvenir !

On se conforte dans l'intimité du télétravail... Oui, il y a des avantages indéniables, c'est "que du bonheur"... Mais n'oubliez pas le présentiel, qui permet de créer du lien et de mieux comprendre à qui vous avez affaire. Donc, s'il vous pla?t, on ne fait plus l'impasse sur les évents pro ! C'est là que les rencontres les plus qualitatives se produisent !

Networking groups are valuable resources for knowledge and experience sharing. Engage with online communities on platforms like LinkedIn or dedicated forums. Ask questions, share your experiences, and actively participate in discussions. You'll benefit from mentorship opportunities, peer-to-peer learning, and gain practical insights that can significantly enhance your content marketing skills.

L'humain, l'humain et l'humain. Le marketing, c'est bien. Les algorithmes, c'est bien. L'argent, c'est bien. Mais n'oubliez pas l'humain.