Here's how you can expand your self-employed public speaking business using social media.

Build Presence: Start by creating a strong social media presence on platforms where your target audience is active. Craft a professional profile that highlights your expertise and unique value. Regularly post relevant content, such as public speaking tips or insights from your engagements. Engage with your followers through comments and messages to build loyalty and boost your online visibility.

I'm a Magical Marketer. I like to experiment. So, I'm going to post the character limit's worth of stars and sparkles, and see what happens! ???????????????????

In my opinion, the best way to improve public speaking business is through a combination of the following strategies: > Mastering your craft: This includes honing your public speaking skills, such as vocal delivery, body language, and presentation style. It also means becoming an expert in your topic so that you can deliver valuable and engaging content. > Building your brand: This involves creating a strong personal or professional brand that reflects your unique value proposition. This can be done through your website, social media, and other marketing channels. > Networking and building relationships > Marketing and promotion > Continuously learning and improving

Every time you show up on social media, you are establishing a little more about who you are. So as you are building your presence, make sure that everything you post enhances your image as a public speaker. This does not mean you only post about public speaking, but you should curate your social media posts so that you are the public speaker who likes skate-boarding and not the skateboarder who also does some public speaking.

I share something that I already knew how to do or learnt how to do because of a case. In my immigration practice, the latter occurs at times because there are many nuances and the law and policies change. When sharing this information, I like to make it bite sized, so the audience learns step by step about the process. The aim is not to make them experts in that one piece of content, but rather to share and inform and hopefully help them on whatever journey they are on.

I still remember my first speaking engagement. The butterflies in my stomach felt like a storm, but I knew that sharing my message could impact someone’s life. I took a deep breath, embraced the nerves, and delivered my talk. Since then, I've had the privilege of speaking at numerous events, each one teaching me something new about connecting with audiences. Today, I share snippets of my workshops and articles on public speaking not only to showcase my skills but also to help others find their voice. By providing value through these posts, I aim to inspire others to step into the spotlight and share their stories.

Leverage social media platforms to collaborate with other influencers or speakers, expanding reach and tapping into new audiences.

That’s a fantastic strategy! Networking on social media can truly be a game-changer for expanding professional opportunities, especially in public speaking. Your experience highlights the value of engaging with key players in your field through platforms like LinkedIn. By actively participating in conversations, joining relevant groups, and sharing insights, you're not only building meaningful connections but also increasing visibility and credibility. This approach can indeed lead to new collaborations and speaking engagements, as well as open doors to other business growth opportunities.

In my journey as a mental health advocate and speaker, I've found that engaging directly with my audience on social media is incredibly rewarding. Once, I shared a story about my own public speaking challenges, and I was amazed by the flood of responses from others sharing their fears and experiences. I took the time to respond thoughtfully to each comment, sparking meaningful conversations that made everyone feel valued. This experience taught me that true engagement goes beyond promoting services; it’s about building a supportive community. Many who participated even referred me to others, growing my network organically. Social media isn’t just a platform—it’s a bridge to genuine connections.

I remember planning a big speaking event a few months back and decided to leverage social media for promotion. I created an event page and started sharing sneak peeks of what the audience could expect. I even posted some behind-the-scenes content, like snippets of my presentation prep and short clips on related topics. To reach beyond my usual audience, I used targeted ads aimed at professionals interested in health and wellness. The response was amazing. Not only did the event sell out, but I also saw a noticeable increase in my followers who were genuinely interested in my work.