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Here's how you can excel in marketing yourself for temporary and contract work in Strategic Communications.

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Landing temporary and contract roles in strategic communications can be a game-changer for your career. It offers flexibility, exposure to various industries, and the chance to hone your skills. To excel in marketing yourself for these opportunities, you need a blend of personal branding, network leverage, and a showcase of your expertise. Whether you're a seasoned professional or just starting out, understanding how to position yourself can make all the difference in securing these dynamic roles.

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Ossama Shaheen, MPA, CSS, HDM

??LinkedIn Top Voice | Marketing Expert l Government Affairs & Communications I President of the Arab African Council…
Norma Nayeli Rosas

Directora de Comunicación Corporativa y Comunicación de Mercadotecnia | Gerente de Comunicación, Cultura y Employer…
Sana Zabeen (She/Her)

Top LinkedIn Voice | Media Relations | Public Relations | Brand Communication | Social Media Strategy | Alliance…

1 Craft Your Brand

In strategic communications, your personal brand is your calling card. It's essential to define your unique value proposition—what makes you the ideal candidate for temporary and contract work. Consider your strengths, experiences, and the specific skills you bring to the table. Are you a crisis communication expert or a social media maestro? Make sure your resume, LinkedIn profile, and professional portfolio highlight these attributes clearly and compellingly. Tailoring your messaging to reflect your suitability for varied projects will catch the eye of potential employers.

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Sana Zabeen (She/Her)

Top LinkedIn Voice | Media Relations | Public Relations | Brand Communication | Social Media Strategy | Alliance Building | Branded Content
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Building a personal brand is the most beneficial thing you can do for yourself in a competitive market. It will reap the same benefits for you just like drinking ample water, working out or investing in a SIP. While building a personal brand one needs to pay attention to the following: 1) Align your objective 2) Be clear with your messaging 3) Use personal experience to resonate with others 4) Build a weekly, monthly and annual strategy 5) Be consistent and original 6) Identify your target audience 7) Try to attend online or physical events

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Norma Nayeli Rosas

Directora de Comunicación Corporativa y Comunicación de Mercadotecnia | Gerente de Comunicación, Cultura y Employer Branding | Estratega en Comunicación Interna, Externa y Relaciones Institucionales
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Estar actualizada en el mercado o los mercados, (puede ser a través del networking, participar en grupos, asistir a eventos) en los que te gustaría trabajar, invertir en cursos y capacitaciones, escribir contenido que sobresalga (experiencias, tips, consejos, estadísticas) y tener tu perfil al 100% y así poder llegar al cliente objetivo. No nada más te abre las puertas para un contrato temporal o definitivo, también te ayuda a crecer en tu área y conocer más de otros sectores.

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2 Network Smartly

Networking is key in the gig economy. Focus on building relationships with industry professionals, joining relevant groups, and attending events. Your goal is to be top-of-mind when opportunities arise. Don’t just collect business cards; foster genuine connections by engaging in meaningful conversations and offering help when you can. Remember, your network is not just a source of job leads—it's a community that can provide support, advice, and mentorship.

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Sana Zabeen (She/Her)

Top LinkedIn Voice | Media Relations | Public Relations | Brand Communication | Social Media Strategy | Alliance Building | Branded Content
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Networking just at events is for the old school, one needs to harness networking by fostering it at different levels, for eg: 1) Online platforms - LinkedIn/Insta/Meta 2) Online Groups - Whatsapp/Groups on LinkedIn/Meta 3) Enroll in a book reading/poetry/sculpting club to meet like-minded creative people. 4) Keep an eye out in your alumni circle for you will find many who look out for mentors, jobs, hiring etc..

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3 Showcase Expertise

To stand out, you must showcase your strategic communications expertise. Create content such as blog posts, case studies, or white papers that demonstrate your knowledge and thought leadership. Share your work on professional platforms and contribute to industry discussions. This not only displays your skills but also your passion for the field. Employers are often impressed by candidates who go the extra mile to engage with their profession outside of work hours.

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Sana Zabeen (She/Her)

Top LinkedIn Voice | Media Relations | Public Relations | Brand Communication | Social Media Strategy | Alliance Building | Branded Content
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When showcasing expertise use different mediums go beyond PPTs, PDFs, Videos, and Animation. Try to go for physical meetings, go the old-school way of putting your thoughts on paper, make compelling presentations on charts and showcase them using an easel. When presenting online - support your presentation with facts, and data and also keep an eye on government policies because they have short and long-term implications. Start your presentation with a personal experience or what the competition is doing or lacking.

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4 Understand the Market

Understanding the market is crucial for temporary and contract work. Stay abreast of industry trends and demands. What skills are currently in high demand? Which sectors are booming? Knowledge of these areas will allow you to tailor your services and pitch yourself as the solution to potential clients' needs. This insight also helps in negotiating contracts and ensuring that you are compensated fairly for your expertise.

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Ossama Shaheen, MPA, CSS, HDM

??LinkedIn Top Voice | Marketing Expert l Government Affairs & Communications I President of the Arab African Council for Awareness | GM I AHF Executive Council | ACSR Advisory Board I Banking VP| Public Speaker|
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To excel in marketing yourself for temporary and contract work in Strategic Communications, it is essential to understand the market dynamics. Stay updated on industry trends and demands to identify skills in high demand and booming sectors. This knowledge enables you to customize your services, positioning yourself as a valuable solution for clients. Additionally, being well-informed about market conditions empowers you to negotiate contracts effectively and ensure fair compensation for your expertise. Stay proactive in monitoring market changes to strategize and optimize your opportunities in the field.

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5 Be Flexible

Flexibility is a significant asset in temporary and contract work. Be open to projects of different scopes and durations. This willingness to adapt can lead to more opportunities and a diverse portfolio. Additionally, demonstrate flexibility in your communication style and project management approach. Being able to adjust to different team dynamics and company cultures is a valuable skill that employers seek.

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Norma Nayeli Rosas

Directora de Comunicación Corporativa y Comunicación de Mercadotecnia | Gerente de Comunicación, Cultura y Employer Branding | Estratega en Comunicación Interna, Externa y Relaciones Institucionales
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Debemos ser flexibles cuando es contrato temporal, hay que irse adaptando a las necesidades de la organización, ver sus tiempos y cumplir objetivos. Es importante involucrarse con todos los equipos para poder dar resultados. Ser profesional y entregar resultados según lo acordado. Una vez terminado el proyecto seguir en contacto, darle seguimiento y empezar a buscar otras oportunidades laborales.

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6 Follow Up

After completing a project, always follow up with a thank you note or email expressing your appreciation for the opportunity. This simple gesture keeps the lines of communication open for future work. Additionally, ask for feedback on your performance. Continuous improvement is vital in strategic communications, and constructive criticism can help you refine your approach for subsequent projects.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Norma Nayeli Rosas

Directora de Comunicación Corporativa y Comunicación de Mercadotecnia | Gerente de Comunicación, Cultura y Employer Branding | Estratega en Comunicación Interna, Externa y Relaciones Institucionales
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Ya sea contrato temporal o definitivo, como profesional de la comunicación, debemos saber escuchar, analizar y mantener una comunicación efectiva en la organización. Presentar datos reales a los líderes y hacer nuestras recomendaciones para posibles mejoras. Apoyar a las áreas que más lo requieran y fomentar siempre los valores, ética, visión y misión de la organización.

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Here's how you can excel in marketing yourself for temporary and contract work in Strategic Communications.

1

2

3

4

5

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7

1 Craft Your Brand

2 Network Smartly

3 Showcase Expertise

4 Understand the Market

5 Be Flexible

6 Follow Up

7 Here’s what else to consider

Strategic Communications

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Here's how you can excel in marketing yourself for temporary and contract work in Strategic Communications.

1

2

3

4

5

6

7

1 Craft Your Brand

2 Network Smartly

3 Showcase Expertise

4 Understand the Market

5 Be Flexible

6 Follow Up

7 Here’s what else to consider

Strategic Communications

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感谢您的反馈

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