Here's how you can ensure cohesive content strategy by collaborating with design and marketing teams.

Para garantir uma estratégia de conteúdo coesa colaborando com as equipes de design e marketing: 1. Fa?a um briefing completo e ordenado, para que n?o existam dúvidas sobre as tarefas; 2. Tenha um mecanismo eficiente de controle de tarefas; 3. Estimule a criatividade da equipe, n?o pode as habilidades que cada um possui; 4. Dê clareza em rela??o a prazos e mostra a etapa na qual cada pessoa se encaixa para aumentar o senso de pertencimento. Por ultimo e n?o menos importante, esteja disposto a ouvir para refinar o seu processo. Sempre temos algo novo para aprender.

One time at work, our content team collaborated closely with the design and marketing teams by sharing insights from various analytics tools like Google Analytics and Hotjar. We held bi-weekly meetings where each team presented their data, such as audience behavior patterns, engagement metrics, and design preferences. By aligning on these insights, we identified what resonated most with our audience and adjusted our strategies accordingly. For instance, we discovered that infographics and visually rich content had higher engagement rates. This collaborative approach ensured that our content was not only visually appealing but also tailored to meet our audience's preferences, leading to improved engagement and conversion rates.

At a previous company, we developed a comprehensive brand guideline document in collaboration with the design team using tools like Adobe XD and Sketch. This document outlined our brand's visual identity, including color schemes, typography, imagery styles, and logo usage. We conducted workshops to ensure that both the content and marketing teams understood and adhered to these guidelines. This consistent application of branding elements helped build recognition and trust with our audience. Whether it was a blog post, social media graphic, or email campaign, the unified branding made our content instantly recognizable and reinforced our brand identity across various channels.

The content is widely dispersed among the various aspects which also includes collaborating with designs team and others. It could be through effectively designing the content calender for scheduling post and also design carousels that needs an up-to-date content and essentials. Content thus needs to be best planned beforehand to schedule, update or make any changes in case of feedback and remarks.

During every content strategy meeting, the content and marketing teams should collaborate to understand and define the objectives for all content pieces comprehensively. When teams come together, provide feedback, ask relevant questions, and address any uncertainties among team members, it benefits everyone involved. These review meetings and feedback sessions contribute to developing an effective content strategy that syncs with both teams.

I used to work at an L&D where I played dual role (ID and Content). We had a team of illustrators, sketch artists, video creators, content writers, programmers, project managers, QC people, etc. Being in the content and ID' bucket, it was my job to visually jointly with all other members. It was fun. I got to learn so much from each one of them. Designers made me make visual sense of content Programmers gave me a glimpse into what happens in the back-end QC made me realize how essential checking it all is Project managers supervised and managed all stakeholders fabulously. Its a learning for life. Keeps me motivated to see content from different lenses of all these professionals and accordingly strategize.

Mantenha uma rotina de aprendizado contínuo, atualize-se constantemente sobre as tendências do mercado e as mudan?as no comportamento digital e dos consumidores do seu setor. Tenha como costume essa prática e incentive o mesmo em sua equipe. Um estrategista de conteúdo deve estar em aprendizado contínuo para se adaptar e inovar conforme o cenário evolui.