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Last updated on 2024年7月26日

Here's how you can enhance your personal brand and online presence after an accounting layoff.

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Being laid off from an accounting position can be a challenging experience, but it also provides an opportunity to enhance your personal brand and online presence. In the digital age, a strong personal brand is essential for career progression. It's not just about showcasing your skills and experience; it's about setting yourself apart and demonstrating your unique value proposition to potential employers or clients. By taking proactive steps, you can turn a layoff into a chance to elevate your professional image and open new doors in the accounting field.

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1 Update Resume

Your resume is often the first impression you make on a potential employer, so ensure it reflects your most current skills and achievements in accounting. Highlight any special projects or roles that demonstrate leadership, problem-solving, and analytical abilities. Use action verbs to describe your responsibilities and accomplishments, and tailor your resume to align with the job descriptions of positions you're targeting. Remember to include any relevant certifications or continuing education courses that show your commitment to staying current in the accounting industry.

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Ammar S.
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During a layoff in accounting, it's crucial to update your online profiles, create a personal website or blog, network online, build your personal brand, share valuable content, seek recommendations and endorsements, invest in learning and certification, engage with recruiters and headhunters, attend virtual events, and stay positive. Update your LinkedIn profile, highlight your skills, experience, and achievements, and use relevant keywords to improve visibility. Create a personal website or blog to showcase your expertise and share insights. Join accounting-related groups and forums on social media to stay informed about job opportunities and industry news. Offer value through content and seek recommendations from former colleagues.

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Syed Imran Hasnain Jaffery (SHAH JEE)

Enthusiastic Financial Consultant, Corporate Trainer, Speaker and Educationist.
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Dear Professionals, I am planning to conduct a FREE OPEN DAY SESSION on Saturday June 29, 2024 on the topics: - How to Become an FTA-UAE Tax Agent? - How to Become an MOE-UAE Licensed Auditor? Those who are interested to join this session can sent a personal WhatsApp message to me on 00971-56-7353770 for formal invitation. Profound regards, Syed Imran Hasnain Jaffery - SHAH JEE Dubai - UAE

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Diogo Pasuch

Conselheiro Consultivo no Observatório Social do Brasil | Pós-doutorado em Administra??o
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Para melhorar sua marca pessoal e presen?a online após uma demiss?o contábil, atualize seu LinkedIn com uma foto profissional e um resumo detalhado. Conecte-se com profissionais da área e participe de eventos. Aprimore suas habilidades com cursos e certifica??es. Produza conteúdo relevante em blogs, artigos, vídeos e webinars. Mantenha seu currículo e portfólio atualizados. Use outras redes sociais para compartilhar insights contábeis. Considere o trabalho voluntário para ganhar experiência e fazer networking. Reflita sobre seus objetivos de carreira e ajuste suas metas. Essas a??es podem fortalecer sua imagem profissional e abrir novas oportunidades.

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Carlos Martin Araujo

Senior Finance Controller | Finance Manager | CFO | Digital Transformation| Revenue & Cost|Profit
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Keeping your resume up to date is crucial for making a strong first impression on potential employers. Highlight your latest skills and achievements in accounting, focusing on special projects and roles that showcase your leadership, problem-solving, and analytical abilities. Use action verbs to detail your responsibilities and accomplishments, and tailor your resume to match the job descriptions of your target positions. Don't forget to include relevant certifications and continuing education courses to demonstrate your commitment to staying current in the accounting industry.

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Abdul Qayoom

CA Student ,Audit Supervisor
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-1 Purpose must be clearly defined. Ensure that it must be long term vision and mission 2-Develop your personal narrative 3- Introduce your brand along with possitive features 4-Brand must be specialized nature 5- Select the team who works on your brand about any better changes and selection or innovations

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2 Optimize LinkedIn

LinkedIn is a powerful tool for accountants to network and showcase their expertise. Start by updating your profile with a professional photo and a compelling summary that highlights your accounting expertise and career goals. Make sure to list all relevant skills and endorsements from colleagues. Engaging with your network by sharing industry news, writing articles, and participating in discussions can help boost your visibility. Additionally, joining accounting groups and following industry leaders will keep you informed and connected.

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Carlos Martin Araujo

Senior Finance Controller | Finance Manager | CFO | Digital Transformation| Revenue & Cost|Profit
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Profile Optimization: Ensure your profile features a professional headshot, a compelling summary of your accounting skills and experience, and a comprehensive list of your qualifications. This establishes credibility and creates a strong first impression. Engagement and Visibility: Actively engage with your network by sharing industry news, publishing original content, and participating in discussions. This demonstrates your expertise and enhances your online presence and discoverability. Networking and Connections: Join accounting-focused groups and follow influential figures in the field to stay informed on industry trends and connect with a targeted professional community. This networking can lead to new opportunities.

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3 Create Content

Creating and sharing accounting-related content can position you as a thought leader in the field. Start a blog to discuss the latest accounting trends, share insights on tax regulations, or offer financial tips. This not only demonstrates your knowledge but also improves your online visibility. You can also contribute articles to accounting forums or websites, participate in webinars, or create informative videos. Consistently producing valuable content can attract a following and potentially catch the attention of employers.

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Carlos Martin Araujo

Senior Finance Controller | Finance Manager | CFO | Digital Transformation| Revenue & Cost|Profit
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Creating and sharing accounting-related content is a fantastic way to establish yourself as a thought leader in the field. By starting a blog, discussing the latest accounting trends, sharing insights on tax regulations, or offering financial tips, you not only showcase your expertise but also enhance your online visibility. Additionally, contributing articles to accounting forums or websites, participating in webinars, and creating informative videos can further solidify your reputation. Consistently producing valuable content can help you build a following and attract potential employers.

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4 Network Online

Networking remains a cornerstone of career development, and the digital world offers numerous platforms for connecting with other professionals. Beyond LinkedIn, consider joining online accounting communities, forums, and social media groups. Engage in conversations, offer advice, and share your experiences. Virtual networking events and webinars are also excellent opportunities to meet industry peers and leaders. Building a robust online network can lead to job opportunities and collaborations.

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5 Personal Website

A personal website can serve as a central hub for your professional brand. Here, you can provide a more comprehensive view of your skills, portfolio of work, testimonials from colleagues or clients, and a regularly updated blog. Ensure the design is clean and professional, with easy navigation. Include a section for your resume, a contact form for potential employers or clients to reach you, and links to your social media profiles and any published work.

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6 Engage Professionally

Engagement on professional platforms is crucial for maintaining an active online presence. Comment on industry news, share your insights on accounting standards, and respond to queries in your field of expertise. This interaction shows your enthusiasm for the accounting profession and helps you stay abreast of new developments. It's also a way to demonstrate soft skills like communication and collaboration, which are highly valued in the accounting industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Pablo J. Valles Ramirez

MBA - Experto Contable – Administrador Financiero – Formador
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La creacion de ideas constructivas es un aporte de valor para los demas y un aporte de valor para quien lo genera, porque se convierte en un hito a seguir,

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Gulzar Hussain

Finance & Accounting,(CPA????, CMA????, Master's Eco)
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During the COVID-19 after losing my, I started and completed my CPA. I also offered online teaching and coaching for accounting related subjects, this provided me a chance to review my previous learnings, got introduced to some new topics and also earned the most needed money. Sometimes a layoff could be an opportunity for us to improve our skills, learn new things and explore new opportunities. After that experience I am wondering if I should start a coaching academy along with personal accounting practice.

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Here's how you can enhance your personal brand and online presence after an accounting layoff.

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1 Update Resume

2 Optimize LinkedIn

3 Create Content

4 Network Online

5 Personal Website

6 Engage Professionally

7 Here’s what else to consider

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