Here's how you can enhance your business writing skills as a mid-career professional.

Quand on est soi-même autrice!, on a souvent la mauvaise habitude de remarquer ce qui pourrait nous déranger. Pour moi, lorsque j ecris c'est une sorte de musique ou les mots s encha?nent. Donc, je suis très sensible aux sons des mots car ceux-ci provoquent une émotion. Ce n est que mon avis bien s?r

Ce que je préfère lorsque je le relis c est de faire de la broderie ! Changer un verbe ou remanier ma phrase en étant plus précise !

I’m really big on editing. I can’t tell you how frustrating it is to be drawn to a certain article only to get half way through and see a misspelled word. I tend to disregard it as professional copy for sure and immediately stop reading or even taking the article seriously. Then I wonder who they have doing their editing. Please . Business Owners. If you don’t know how to write or edit your content, posts, etc. Find a professional editor so you don’t look like you have egg on your face. Just an opinion

While adjusting your tone for different audiences, always stay true to yourself. In my experience, authenticity is always valued by people. If you were to ask me for the best advice in communication, I would say: Be yourself!

Structure! Inexperienced with outlining? Get started. Outline emails, memos, whatever. Focus on information that supports your point(s) and be ruthless in jettisoning anything that doesn’t do that. Carefully vet ALL sources, especially if you’re using AI to compile information. It’s great at digging up facts and - but has no idea the author was discredited last week because he publicly declared that he made most of it up. ORGANIZE: develop an organizational structure that captures the reader and stick to it. Maintain the same structure throughout. Do NOT begin the “writing” process until you have compiled, vetted, culled, and organized all of the information you will use. When that is done, the writing will take care of itself.

Social Media Marketing I know it can be a daunting task to come up with fresh content to keep your audience engaged. But it is imperative that your audience feel well. Informed and included in your social media platforms. Connect your social media accounts and make sure they deliver consistent informative, interesting updates to your accounts as well as your website and remember to post often and the posts leave your potential clients wanting more