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Last updated on 2024年8月2日

Here's how you can enhance your ability to close deals in social selling through assertiveness.

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In today's digital marketplace, social selling has emerged as a vital strategy for businesses aiming to connect with potential clients and close deals. Assertiveness plays a crucial role in this process, as it helps establish credibility and trust with your audience. Assertiveness in social selling isn't about being pushy; it’s about confidently communicating your value proposition to prospects in a way that resonates with them. By mastering assertive communication, you can enhance your social selling efforts, leading to more successful deal closures.

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Henrie Copque

Gerente de Marketing | Estrategista Digital | Mídias e Performance | Comunica??o Visual | Brand Marketing | ESG | B2B2C

1 Build Rapport

Building rapport is the foundation of effective social selling. When you engage with potential clients, make sure to show genuine interest in their needs and challenges. This involves active listening and responding with empathy. By creating a connection based on trust and understanding, you position yourself as a valuable resource rather than just another salesperson. Assertiveness comes into play by confidently expressing your ideas and solutions without overshadowing the client's perspective.

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Mike Ganley

Owner. Sales & Marketing Training and Business Development
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It's obvious that you have to build rapport but if you haven't got genuine interest in the buyers needs, challenges and problems that keep them awake at night then question why you should be there.

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2 Know Your Offer

To be assertive in social selling, you must have an in-depth knowledge of what you're offering. Understand every aspect of your product or service, including its benefits and how it stands out from the competition. This knowledge will allow you to communicate with confidence and tailor your messages to address the specific needs of your prospects. When you believe in your offer, it shows, and this conviction can be persuasive in moving a potential client towards a decision.

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Mike Ganley

Owner. Sales & Marketing Training and Business Development
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In a survey of over 700 European sales managers and salespeople product knowledge only came 15th in the list of their attributes. It was the salespeople's ability to uncover and solve problems that was the key to their success. Product knowledge has three elements, must know, should know and could know. Don't bother with the last two.

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3 Set Clear Goals

Assertiveness in social selling also means setting clear goals for each interaction. Before you reach out to a prospect, know what you want to achieve, whether it's scheduling a demo, obtaining contact information, or simply starting a conversation. Having a clear objective will help guide your communication and give you the confidence to steer the conversation assertively towards your desired outcome.

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4 Engage Authentically

Engaging authentically with your audience is vital for assertive social selling. This means being transparent about your intentions and maintaining integrity in your interactions. Avoid overpromising or making claims you can't substantiate. Instead, focus on creating value through informative content and meaningful conversations. When you're authentic, your assertiveness is perceived as confidence rather than aggression, which is more likely to lead to a closed deal.

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5 Handle Objections

An assertive social seller knows how to handle objections without becoming defensive or dismissive. When faced with concerns or resistance, use it as an opportunity to clarify and further demonstrate the value of your offering. Address objections with respect and provide well-thought-out responses that reflect your understanding of the prospect's viewpoint. This approach not only shows assertiveness but also reinforces your commitment to serving the client's best interests.

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Mike Ganley

Owner. Sales & Marketing Training and Business Development
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Handling objections has nothing to do with assertiveness. Objections are there because the buyer wants rid of the seller because the seller has not solved the buyers problem(s).

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6 Follow Up Effectively

Finally, following up is an essential component of assertive social selling. Don't hesitate to reach out after initial interactions. A well-timed follow-up can keep the conversation going and show your dedication to helping the prospect. However, it's important to balance persistence with respect for the prospect's time and decision-making process. Assertive follow-ups are those that remind the client of your value proposition and offer assistance without applying undue pressure.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Henrie Copque

Gerente de Marketing | Estrategista Digital | Mídias e Performance | Comunica??o Visual | Brand Marketing | ESG | B2B2C
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A assertividade é fundamental para fechar negócios no social selling. Construa rapport com seus clientes, demonstre confian?a em suas solu??es e fa?a perguntas poderosas para identificar suas necessidades. Seja claro e objetivo ao apresentar sua proposta e esteja preparado para lidar com obje??es.

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Here's how you can enhance your ability to close deals in social selling through assertiveness.

1

2

3

4

5

6

7

1 Build Rapport

2 Know Your Offer

3 Set Clear Goals

4 Engage Authentically

5 Handle Objections

6 Follow Up Effectively

7 Here’s what else to consider

Social Selling

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Here's how you can enhance your ability to close deals in social selling through assertiveness.

1

2

3

4

5

6

7

1 Build Rapport

2 Know Your Offer

3 Set Clear Goals

4 Engage Authentically

5 Handle Objections

6 Follow Up Effectively

7 Here’s what else to consider

Social Selling

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