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Last updated on 2024年7月12日

Here's how you can enhance relationships with donors and stakeholders through effective communication skills.

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In the realm of non-profit management, the bond between an organization and its donors and stakeholders is paramount. These relationships are the lifeblood of any non-profit, providing the resources necessary to pursue its mission. Enhancing these relationships hinges on one critical factor: effective communication skills. By engaging in open, honest, and thoughtful dialogue, you can build trust, foster loyalty, and encourage ongoing support. Whether through personalized messages, clear reporting, or active listening, the way you communicate can significantly impact your non-profit's ability to thrive and make a difference.

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Carla Canning

Director / People & Culture Consultant @ Connect Lead Achieve | Australian Mental Health Leaders Fellow
Enock Gildas KPATINDE

Spécialiste en Management de la Qualité et des Projets. Quality engineer, Project Management Specialist, business plan…
Madelyn Jones

Nonprofit Consultant, Copywriter, Communications Strategist, Donor Relations Specialist, AI Geek, Inefficiency…

1 Listen Actively

Active listening is a cornerstone of effective communication. When interacting with donors and stakeholders, it's vital to show that you value their input and understand their concerns. This means giving them your full attention, responding thoughtfully to their comments, and asking clarifying questions. By doing so, you demonstrate respect and appreciation for their contributions, which can strengthen your relationship and increase their commitment to your cause.

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Sanjay Saxena
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Investing time in good listening allows your response to me more targeted addressing the concerns/issues raised by the donors or other stakeholders. Addressing their core concerns/issues draws stakeholders attention to the plan and strategy for proposed project interventions. This is pertinent if you want to bring prospective donors or other key stakeholder onboard.

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Enock Gildas KPATINDE

Spécialiste en Management de la Qualité et des Projets. Quality engineer, Project Management Specialist, business plan editor, quality controller, Compliance officer
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L'écoute active vous aide à avoir des conversations plus profondes et authentiques. Lorsque vous prêtez pleinement attention à ce que dit l'autre personne, sans réfléchir à ce que vous voulez dire ni interrompre son discours, vous développez des compétences en communication plus efficaces.

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2 Personalize Outreach

Personalizing your outreach can transform a generic interaction into a meaningful connection. Take the time to learn about your donors' and stakeholders' interests, past contributions, and motivations for supporting your cause. Use this information to tailor your communications, making each touchpoint feel exclusive and directly relevant to them. A personalized approach shows that you recognize and value their unique role in your organization's success.

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Carla Canning

Director / People & Culture Consultant @ Connect Lead Achieve | Australian Mental Health Leaders Fellow
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Another way I've seen this work effectively is to invite your donors and key stakeholders in to experience a day in the life of your service. Obviously this needs to be tailored to ensure confidentiality is maintained and clients consent to participating in this type of interaction, but this can be extremely powerful in developing greater empathy and understanding of your cause. It can also help donors and key stakeholders feel valued and appreciated by the people who benefit from their contributions.

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Brittan S.

Fundraiser Coach at Donorbox | 20+ Years in Organizational Development & Fundraising | Supporting Startup & Emerging NGOs in Achieving Their Mission | Community Board Member & Activist | Full-Time Mom to 2 + 1 Rescue Pup
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There's a lot you can do to set up personalized communication workflows or segmented and custom reports to personalize your outreach. But if you don't know how to do that or don't have the time, don't overlook the power of recording your interactions as notes in your CRM, include all the colorful details and do it *right after the meeting or shortly thereafter, because otherwise, you will forget. If you don’t have time to set up workflows or customize and export reports, you can revisit these notes to give you all the intel needed to better understand and meaningfully connect with your supporters.

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3 Communicate Clearly

Clarity in communication is essential to avoid misunderstandings and build confidence in your non-profit's work. Ensure that your messages are concise, focused, and free of jargon that might confuse or alienate your audience. Clear communication also involves being transparent about your organization's goals, achievements, and challenges. When donors and stakeholders have a clear understanding of where their support is going, they are more likely to continue their involvement.

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Enock Gildas KPATINDE

Spécialiste en Management de la Qualité et des Projets. Quality engineer, Project Management Specialist, business plan editor, quality controller, Compliance officer
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La clarté : on y aspire sans savoir vraiment ce qu’elle est. Grosso modo, nous pourrions la définir comme étant le moment ou les informations sont transmises de manière précise. Aussi que nous comprenons ce que nous avons besoin de comprendre. également quand nous savons ce que nous avons besoin de savoir. Ainsi, c’est lorsque les zones d’ombre sont éliminées au maximum et que nous avons tous les outils en main pour avancer le plus sereinement possible.

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Madelyn Jones

Nonprofit Consultant, Copywriter, Communications Strategist, Donor Relations Specialist, AI Geek, Inefficiency Assassin, Professional Development Nerd
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According to the data, if you get 1,000 new donors, only 29 will still be giving in five years. Why? They weren't thanked in a timely manner and they don't know whether or not their gift actually had an impact. It's better for you to send 7 brief but clear communications to a donor than it is for you to send 2 lengthy flowery communication pieces. Keep it simple. Thank them and tell them what their gift did.

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4 Show Appreciation

Expressing gratitude is a powerful way to reinforce the importance of donors and stakeholders to your organization. Acknowledge their support publicly when appropriate and privately in more personalized communications. A simple thank you note or recognition event can go a long way in making them feel valued. Remember, appreciation should be expressed not just after a donation or contribution but as a regular part of your engagement strategy.

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Enock Gildas KPATINDE

Spécialiste en Management de la Qualité et des Projets. Quality engineer, Project Management Specialist, business plan editor, quality controller, Compliance officer
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Les psychologues définissent la gratitude comme une ? réaction émotionnelle positive suscitée quand on re?oit ou qu’on offre des bienfaits ?. En d’autres termes, il s’agit d’apprécier le positif dans nos vies. Bien entendu, ce n’est pas toujours facile à faire, surtout en période de stress accru. Pourtant, en pratiquant activement la gratitude au quotidien, vous pourriez vous sentir plus calme, plus fort et plus en santé.

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5 Provide Updates

Keeping donors and stakeholders informed is crucial for maintaining their engagement. Regular updates on your non-profit's progress, the impact of their contributions, and any upcoming initiatives keep them in the loop and involved in your journey. These updates should be informative but also inspiring, highlighting successes and honestly addressing any setbacks. Effective updates can motivate continued support and advocacy for your cause.

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Degaul BANZA

Cisco's Social Visionary and Break Free Awards|Microsoft Certified Trainer Regional Lead |CompTIA Partner| MCT |Cisco certified trainer I ICT Trainer & Consultant |Certiport CATC | Soracert founder|Non-profit Management
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Keeping donors and stakeholders informed is crucial for maintaining their engagement. Regular updates on your non-profit's progress, the impact of their contributions, and upcoming initiatives keep them involved in your journey. These updates should be informative yet inspiring, highlighting successes and honestly addressing setbacks. Effective updates can motivate continued support and advocacy for your cause. By maintaining open and transparent communication, you strengthen relationships and build trust with your supporters.

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6 Foster Collaboration

Encouraging collaboration with your donors and stakeholders can deepen their connection to your cause. Invite them to participate in decision-making processes , volunteer opportunities , or strategic planning sessions . When they are actively involved, they become more than just contributors; they become partners in your mission. Collaboration fosters a sense of shared purpose and commitment, which can lead to stronger, more enduring relationships.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Richard H.

Involved in Major Volunteering | MD PhD(2) DBA: MD (Neurology - Neurosurgery) PhD (Mathematical Approaches to Medicine and Statistics); PhD (Medical Ethics - Security Measures); and DBA (HRD)
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Friday, July 5, 2024 13:40 From: Dr. Richard Francis Viktor Hogan Re: Strategies to enhance communications with Donors and Stakeholders ?? Building strong relationships with donors and stakeholders is crucial for any organization. ?? Remember, effective communication is not just about conveying information—it’s about building relationships, trust, and a shared sense of purpose. N.B. Please review my “Post” for a full narrative on each of these strategies. Here are some strategies to enhance those relationships: — Active Listening: — Transparency: — Tailored Communication: — Clear and Concise Messages: — Express Gratitude: — Feedback Loop: — Collaboration Opportunities: — Impact Stories: -30-

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Here's how you can enhance relationships with donors and stakeholders through effective communication skills.

1

2

3

4

5

6

7

1 Listen Actively

2 Personalize Outreach

3 Communicate Clearly

4 Show Appreciation

5 Provide Updates

6 Foster Collaboration

7 Here’s what else to consider

Nonprofit Management

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Here's how you can enhance relationships with donors and stakeholders through effective communication skills.

1

2

3

4

5

6

7

1 Listen Actively

2 Personalize Outreach

3 Communicate Clearly

4 Show Appreciation

5 Provide Updates

6 Foster Collaboration

7 Here’s what else to consider

Nonprofit Management

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