Here's how you can enhance the long-term success of a film production company with strategic thinking.

Most films require large amounts of time, energy, funding, and resources. It would be extremely unwise to go through the stages of pre-production, production, post-production, and marketing/distribution before conducting comprehensive market research beforehand. While many may say that a screenplay shouldn’t be dictated by market trends or audience desires, other producer/screenwriter types massively benefit from wearing a “marketing” hat during their story-outline stages.

The mainstream film industry has always employed market analysis, sometimes with successful results, sometimes calamitous. The audience, actually, changes its opinion at unprecedented speeds. The methods for measuring audience opinion need to change. Today, producers have tools to measure, the data is available if you know where to look, and powerful AI analysis tools are accessible, if you know what to ask them. The key in this market analysis is to be open to all kinds of data and to be cautious of simply following trends, to avoid creating content based on misunderstood audience preferences. Just because everyone is watching something doesn’t mean it’s the right thing to do; often, it’s simply the only thing available.

Begin by clearly defining your company’s vision and mission, ensuring alignment with market trends and audience preferences. Invest in talent development and foster strong industry relationships to attract top-tier talent and collaborations. Diversify your portfolio with a mix of high-risk, high-reward projects and steady, reliable content. Embrace technological advancements and innovative storytelling techniques. Prioritize sustainable practices and ethical production methods. Continuously analyze market data to adapt strategies and stay competitive. Lastly, maintain robust financial management and seek diverse funding sources to ensure stability and growth.

I would agree with Max you should know where your genre and script market well and where it doesn't. As you go through each phase from the writing Preproduction, Production and Post you should be able to count on your line producer to keep you on track, on budget, and on time. Yes market trends do play a factor along with genre and production costs. Sorry they do!

Funding and budgeting particularly for TV is a very defined formula producers look for as the marketing is factored in. That is why a five year bible is desirable so financers can justify putting money into a project and where that project will fit into the lineup. What A-lister can they attract etc.. Major studios really do their due diligence in this area!

When I write a TV series with open loops and mysteries, intrigue as well as a well defined high concept that will catch the eye of financers and studios. Can it keep the audience glued to their seats? Good marketing starts with good writing, then smart forethought. Where will this series be in two, three, four years, what is the arc of the series and characters that marketing can exploit?

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