Here's how you can encourage public transportation usage in suburban areas.

Ensure that public transportation routes in suburban areas are well-designed and optimized to serve the needs of the community. Analyze commuting patterns, population density, and destinations to determine the most efficient routes. By providing convenient and direct routes, you can make public transportation a more attractive option for suburban residents.

2+1 seating on intercity coach services is a must to attract car users. That along with tea / coffee facilities and toilets.

Focus on enhancing the comfort and quality of the public transportation experience. This can include upgrading vehicles with comfortable seating, air conditioning, and amenities like Wi-Fi. Pay attention to cleanliness and maintenance to create a pleasant and inviting atmosphere for passengers. A comfortable and enjoyable ride encourages people to choose public transportation over other modes of travel.

Set affordable and competitive fare structures for public transportation services in suburban areas. Conduct fare analyses to ensure that ticket prices are reasonable and accessible for residents. Consider offering discounted fares for regular commuters, students, seniors, and low-income individuals. Affordable fares make public transportation a more cost-effective option compared to driving a private vehicle.

Engage in proactive community outreach efforts to raise awareness and promote public transportation usage. Conduct educational campaigns to highlight the benefits of using public transportation, such as reduced traffic congestion, environmental sustainability, and cost savings. Partner with local organizations, schools, and employers to provide information sessions, workshops, and incentives that encourage residents to try public transportation.

Offer sustainable incentives to encourage public transportation usage in suburban areas. This can include providing priority parking for public transit users, implementing park-and-ride facilities near suburban neighborhoods, or offering subsidies for monthly passes. Incentives that make it convenient and economical to choose public transportation can significantly increase ridership.

Embrace technology to improve the convenience and accessibility of public transportation in suburban areas. Develop user-friendly mobile apps or websites that provide real-time information on routes, schedules, and service updates. Consider integrating contactless payment systems, digital ticketing, and automated fare collection to streamline the boarding process. Technology integration enhances the overall user experience and makes public transportation more attractive to suburban residents.

Treat people as humans and not as numbers. People are fed up with city centre bus interchanges which takes forever. Instead look at smaller interchanges by major conurbations whether it be an out of town retail park or service station. Cuts dead mileage and reduces end to end journey time.

Improve reliability. Commuters will eschew public transit due to real or perceived service interruptions and delays. Delays pose significant risks to commuters, like missed work shifts/classes and tardiness. Absenteeism and late arrivals can impact job stability and disrupt educational opportunities. To address these challenges, we need to optimize schedules, ensure equipment is adequately maintained, monitor and pivot in real-time when outages occur, and communicate with customers.