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Here's how you can employ creativity to craft pioneering pricing strategies in technical sales.

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In the competitive world of technical sales, standing out from the crowd with innovative pricing strategies is vital. You must navigate the complexities of market demands, cost structures, and value propositions to create pricing models that not only cover costs but also appeal to your target customers. Employing creativity in this process can transform a standard pricing approach into a pioneering strategy that captures attention and drives sales. By thinking outside the box, you can develop pricing tactics that differentiate your offerings and provide a competitive edge.

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Abu Bakr Merchant (Adam)

Strategy Consultant --- Turning Chaos into Clicks—From Excel nightmares to smooth digital operations. ??? Simplifying…
Shivv Reddy

Senior Business growth Manager || Ex.Naukri.com || MBA'19 || MU Dubai

1 Value Layers

In technical sales, consider pricing your products or services based on the different layers of value they provide. Instead of a one-size-fits-all price, break down your offering into essential components and add-ons. This allows you to create a base price for the fundamental service and then charge additional fees for enhanced features or premium services. Customers appreciate this transparency and the ability to customize their purchase according to their needs, which can lead to increased satisfaction and loyalty.

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Abu Bakr Merchant (Adam)

Strategy Consultant --- Turning Chaos into Clicks—From Excel nightmares to smooth digital operations. ??? Simplifying workflows and SOPs. ???? Drop me a line! ??
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Certainly! ?? 1. Base Price: The core service. 2. Add-Ons: Enhancements. 3. Tiered Pricing: Levels. 4. Transparency: Honesty. 5. Customization: Empowerment. Bravo! ????

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Shivv Reddy

Senior Business growth Manager || Ex.Naukri.com || MBA'19 || MU Dubai
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Leveraging my experience in corporate sales, I crafted innovative pricing strategies that boosted client acquisition and retention by tailoring solutions to their unique needs, much like I did at Naukri.com where I secured large contracts and increased client satisfaction. At Digi-Prex, I applied creative approaches to grow our client base by 156%, demonstrating the impact of customized pricing on overall business growth

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2 Bundle Benefits

Bundling products or services is a creative way to offer more value while encouraging larger purchases. Create packages that combine complementary items at a price point that's more attractive than purchasing each item separately. This strategy not only increases the perceived value but also simplifies the buying process for your customers. Bundling can help clear out inventory and introduce clients to products they might not have considered otherwise, potentially leading to repeat business.

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Abu Bakr Merchant (Adam)

Strategy Consultant --- Turning Chaos into Clicks—From Excel nightmares to smooth digital operations. ??? Simplifying workflows and SOPs. ???? Drop me a line! ??
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Certainly! ?? 1. Base Price**: The core service. 2. Add-Ons: Enhancements. 3. Tiered Pricing: Levels. 4. Transparency: Honesty. 5. Customization: Empowerment. Bravo! ????

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3 Dynamic Deals

Dynamic pricing is a creative strategy that involves adjusting prices based on current market conditions, demand levels, or customer profiles. By using software tools to monitor these variables, you can set prices that are always competitive and reflect real-time market dynamics. This approach requires a deep understanding of your market and the flexibility to change prices quickly, but it can lead to higher revenues and a more personalized shopping experience for customers.

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Abu Bakr Merchant (Adam)

Strategy Consultant --- Turning Chaos into Clicks—From Excel nightmares to smooth digital operations. ??? Simplifying workflows and SOPs. ???? Drop me a line! ??
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Certainly! Dynamic pricing adapts like a chameleon. ?? Here's the essence: 1. Market Insights: Monitor demand, competition, and trends. 2. Real-Time Adjustments: Tweak prices swiftly. 3. Personalization: Tailor offers to each customer's rhythm. Voilà! ??

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4 Subscription Success

Subscriptions are an increasingly popular pricing model in technical sales that provide a steady revenue stream and build long-term customer relationships. Offer your products or services on a recurring basis, with pricing tiers that cater to different usage levels or feature sets. This model encourages customer retention and can reduce the cost of sales by decreasing the need for constant acquisition efforts. Plus, it provides a predictable income, which is beneficial for financial planning.

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5 Psychological Pricing

Leverage psychological pricing techniques to make your prices more appealing. Set prices just below a round number, such as $99 instead of $100, to create the perception of a deal. Additionally, use charm pricing by ending prices with an odd number like 7 or 9, which research suggests can increase sales. These subtle changes can have a significant impact on how customers perceive the value of your offering and can influence their purchase decisions.

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6 Custom Contracts

Customized contracts allow for flexible pricing that can adapt to the specific needs of each customer. By negotiating terms and conditions on a case-by-case basis, you can tailor your pricing to match the value perceived by the customer. This approach requires a deep understanding of your client's business and the value they derive from your product or service. It's a powerful way to build trust and show your commitment to meeting their unique requirements.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Fábio Modos

Coordenador de Vendas | Coca-Cola FEMSA
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Avalie as ofertas presentes no mercado e as solu??es que cada uma apresenta, buscando diferenciar e evidenciar o valor e tempo retorno de retorno do investimento. Evite comoditizar a solu??o, criando escalas de pre?o mais atrativas (econ?mica ou solu??o) para aumento competitivo. Diferenciar em pacotes de solu??es de acordo com o nível de utiliza??o e maturidade do usuário, irá diminuir a barreira de entrada. Convertendo em vendas com escalabilidade.

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Here's how you can employ creativity to craft pioneering pricing strategies in technical sales.

1

2

3

4

5

6

7

1 Value Layers

2 Bundle Benefits

3 Dynamic Deals

4 Subscription Success

5 Psychological Pricing

6 Custom Contracts

7 Here’s what else to consider

Technical Sales

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Here's how you can employ creativity to craft pioneering pricing strategies in technical sales.

1

2

3

4

5

6

7

1 Value Layers

2 Bundle Benefits

3 Dynamic Deals

4 Subscription Success

5 Psychological Pricing

6 Custom Contracts

7 Here’s what else to consider

Technical Sales

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