Here's how you can effectively nurture your contacts post networking events in advertising.

Quick follow-up: Within 24 hours, send a customised email expressing gratitude for their time and highlighting a key point that came up during your chat. Remain in touch by adding them to your LinkedIn professional network and establishing a social media connection. Stay in communication: Provide them with articles or industry news that they may find interesting. Provide value: Show that you sincerely want to assist them, and when it's possible, lend your knowledge. Arrange meetings: Make the suggestion to have a follow-up meeting to talk about possible joint ventures or initiatives. Have patience: It takes time to establish solid relationships, so persevere in your efforts.

Yes, according to the personal information that we have obtained from the event's audience, we can create an effective relationship with them and remind them of ourselves and our field of work to create curiosity and rebuild the relationship with them, of course, if we know their date of birth or their interests, for example ... these things can help a lot and create a good feeling in our audience because now we live in the era of distractions and someone will be happy to know that we remember their personal information.

After a networking event, send a personalized follow-up message. Reference something specific from your conversation to show genuine interest. Keep it brief and friendly, and suggest a next step, like a coffee chat or a quick call. This shows you're interested in building a real connection and not just collecting contacts.

Add value by sharing relevant insights or resources. Send a follow-up email with a useful article, industry update, or a helpful tool related to their interests. This demonstrates your expertise and willingness to help, making your connection more meaningful.

According to Anthony Robbins, happiness is like a phone, if other people don't have it, it won't hurt you, and the relationship between the customer and the company is exactly the same, and when even the person himself has services and products, and we give him feedback and ask him questions about them. We ask and show our eagerness to use them and maybe even use them. We convey to the person that we communicated with him with a win-win attitude and that person should not necessarily use our services or products, but we will also use them. How would you feel if you were yourself?

Stay in touch with consistent engagement. Like, comment, and share their content on LinkedIn, or send occasional updates and check-ins. This keeps you on their radar and strengthens your relationship over time.

Suggest mutual projects or collaborations. Propose ideas that align with both your interests and theirs, offering specific ways to work together. This can turn your connection into a productive partnership and show that you value their contribution.

Keep yourself updated on their work and achievements. Follow their social media, read their company’s news, and acknowledge their milestones. Mentioning recent accomplishments in your communications shows genuine interest and keeps the relationship relevant.

Plan regular reconnects, such as quarterly check-ins or scheduled catch-ups. Propose a specific date and time to touch base, ensuring you maintain the relationship and stay aligned with their evolving needs and goals.

The thing that everyone likes the most is to value that person as a valuable person and not just a customer, and this is the best feeling that anyone can have because we believe that even if we don't have a purchase. They respect us and this can build the most trust and belief in anyone without cynicism and commercial and economic abuses today...even we can not mention the purpose of the call in the first contact and just have a friendly and informal greeting from People who attended the event