Here's how you can effectively handle change in customer retention.

Many basic customer expectations are timeless. Some are not. Your ability to navigate both is where you’ll gain customer retention strength. Deliver experiences your customers can’t live without and they’ll organically return again and again. Meeting customer expectations is table stakes. You need to fulfill both expectations while creating distinctions to rise above your competitors.

Of course, Retention is essential to maintaining a successful business. However, designing a truly impactful strategy can sometimes be tricky. The anchor or connective strategy must create a desire to remain with you, continue to enjoy doing business with you, and find enduring value in your offerings. This is far more effective when you combine these strategies with some Loyalty points or Status incentives, as you want to be able to prove that things continue to get better doing business at your store(s). Retention is so multifaceted also requiring targeted and ongoing communication to nurture relationships and address any issues that may arise. -- Montie Robertson Partner @OverwatchPP

I think you have to remember that your business needs constant input. Don’t forget to market yourself in profitable times. Working on your brand and identity should run parallel to your day to day business efforts. Marketing requires objective thinking and a great deal of discipline, especially if you do it yourself. Clients will evolve and so should you. There’s nothing better than client retention but for your own self worth you should be striving to grow personally and in a business sense. Learn, inform, give and grow.

From my experience, gaining a thorough understanding of customer base involves gathering insights into their preferences, behaviours, and pain points. In today’s world, personalized interactions are expected at every touchpoint. Consistently reach out to your customers through email, LinkedIn, and other social media platforms. Share relevant content, updates, and exclusive deals. Remember that email marketing remains a potent method for retaining customers, and don’t overlook the impact of thoughtful gestures like personalized thank-you notes and ongoing follow-ups.

You can communicate with customer as frequently as you like, but without authenticity, you’re unfortunately done for. Empathise with your customer. Putting yourself in their shoes teaches you a lot about how to engage. Never ask a question you don’t truly want to know the answer to. Act on feedback without exception. If you demonstrate that you understand, you’re interested, you’re listening, and you’re acting upon their feedback (even if it doesn’t solve their problem), you’ll win in engaging your customers.

Customer engagement is the way a company creates a relationship with its customer base to foster brand loyalty and awareness. Customer engagement is the most effective and reliable approach for the company. Without customer loyalty and engagement we can achieve the best results for the business.

Retention is an output metric. Customer engagement is one of the inputs to improve Retention. There are basically 4 main strategies to improve customer engagement (using Instagram as example): - Adding use cases: making users adopt different use cases within the product - "entertainment", buying products, selling products - Increasing Feature Usage: increasing the percentage of features that the users are using - publishing on Feed, Reels and Stories - Increasing Frequency: making users take action more frequently than the natural usage frequency - publishing daily instead of weekly, for example - Increasing Intensisty: making users invest more time or more money within the product - Reels make people spend more time on Instagram

Customer engagement is the way a company creates a relationship with its customer base to foster brand loyalty and awareness. This can be accomplished via marketing campaigns and web content as well as outreach using social media, mobile devices and wearable devices.

The polar opposite of personalization is spam. Today’s customers expect the former and are repelled by the latter. Personalization is also tactically smarter to strengthen customer retention by removing the noise and otherwise unwanted distractions from your customers’ ability to easily engage your products and/or services.

Ser amable y empático. Generar confianza en medio de una escucha activa.son factores claves para conseguir que el cliente se sienta valorado.

Personalized customer experiences communicate, "We hear you, and you are important to us." This means creating a smooth experience across all channels, plus regularly asking for feedback to keep improving. But there are challenges.Collecting lots of data can raise privacy and security issues. Personalization can also be expensive and time-consuming, and if overdone, it can feel invasive. Balancing personalization with privacy and security is key.

Personalized marketing leverages data to design tailored messages that resonate with each customer’s preferences and behaviors, building close ties with your brand and improving customer retention and loyalty. Successful personalized marketing campaigns require collaboration among tech experts, outreach professionals, and strategic designers to align with business objectives and deliver compelling experiences. While data-driven personalization presents complexities, understanding and addressing these challenges can unlock its transformative potential, ensuring a competitive edge in today’s market.

To improve customer retention, personalization is crucial. Start by collecting and analyzing customer data to understand preferences and behaviors. Use this information to send personalized communications, create tailored offers, and provide customized customer service. Implement loyalty programs and solicit feedback to show customers their opinions matter. By making customers feel valued and understood, you can significantly enhance their loyalty and retention.

Training helps foster this engagement by aligning individual growth with organizational objectives. Lower Employee Turnover: By investing in employee training, organizations can reduce turnover rates, as employees are more likely to feel valued and see opportunities for advancement.

Training employees is like giving them the tools to do their job well. When they're trained, they can help customers better, which makes customers happy and more likely to come back. For example: think of a store where the staff knows everything about the products they sell. They can answer the questions and help find what the customer needs, making them want to shop there again. But if the staff doesn't know much, it can be frustrating for customers, and they might choose to shop somewhere else.

Foster a Customer-Centric Culture: Creating a customer-centric culture within your organization is crucial for long-term customer retention. Ensure that all employees, from frontline staff to executives, understand the importance of customer satisfaction and retention. Empower your employees to go above and beyond to meet customer needs. Encourage a company-wide focus on delivering exceptional customer experiences at every touchpoint .

I agree , also all types exist in Society and learning processes can be Variable. For instance i am 50/50 Reading and Listening.

Las capacitaciones constantes, son verdaderamente necesarias, en un mundo donde nos encontramos con cambios constantes. Poder brindar herramientas y facilidades al equipo de trabajo generara mucha más eficiencia en la tarea a desempe?ar.

Estabelecer métricas claras e revisá-las com frequência é essencial para avaliar o sucesso das estratégias de reten??o. Ferramentas analíticas (como dashboards) podem fornecer insights significativos, permitindo que as empresas respondam rapidamente a sinais de insatisfa??o ou mudan?as nas necessidades dos clientes. Além disso, podemos combinar feedbacks dos clientes com dados numéricos, obtendo assim uma vis?o mais completa da experiência do cliente. Isso pode revelar nuances que os números sozinhos n?o mostram e é fundamental quando lidamos com pessoas. A equipe precisa estar engajada para entender a importancia das metas e como isso é fundamental para ter uma estratégia eficaz.

Performance monitoring involves the measurement of performance over time against indicators of performance or key performance indicators (KPIs).

I agree, also Health considerations should be noted. Some people can be Ashamed, Shy and or too Proud(Stubborn) to ask for Help.

KPI is very valid in understanding the relationship between your marketing and sales direction with your customers. you should know if you are reaching them or engaging them enough, you should know if they are satisfied, you should know if your content speaks depicts what you are selling even to the customers you have onboarded, do they feel you do not cater for their attention anymore because they are already onboarded. When you have a strategy and performance is being monitored you should be able to see the loopholes closely or what you are doing right so you can continue

It’s easy to get into a routine or do things repeatedly because they are “working” but today’s market place/consumer preference changes rapidly. What is a perceived value today is the basics tomorrow. Consumers more and more want things a certain way and that is an ever changing environment. Focus on your why, your bigger picture, and utilize that approach when considering how to serve your customers. When your approach doesn’t trend towards your big picture (raving fans) a different approach is needed regardless of what worked even yesterday.

Indeed, customer retention is like updating your Airbnb to make it more comfortable and inviting for guests. By making small changes based on their feedback, such as adding new amenities or improving the layout, can make them feel more welcome and eager to return. For example: a clothing store that introduces a new loyalty program based on customer feedback may see an increase in repeat purchases and customer satisfaction, ultimately leading to growth.

Customer retention only connected with the continuous follow up and upgrading the client about the updates in the product and also in the market