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Last updated on 2024年6月25日

Here's how you can effectively convey your company's values and mission to your employees.

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Communicating your company's values and mission isn't just about sending out an email or hanging a poster in the break room. It's about embedding these core principles into every aspect of your work environment, ensuring that each employee not only understands them but also feels a part of something greater. Your company's success depends on a team that's aligned with your goals and motivated by your vision. The key is to convey these elements effectively through internal communications that resonate and inspire.

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Karla Alexandra Marchena Cadenas

Transformación Cultural | Employee Experience | Endomarketing | Comunicación Interna | Gestión del Cambio

1 Clear Vision

Your company's mission and values should be crystal clear. Imagine them as the North Star for your employees, guiding their decisions and actions. To effectively convey this vision, you need to articulate it in simple, compelling language. Use stories and examples to illustrate how these principles apply in day-to-day operations. Remember, clarity breeds confidence, and when your team is confident in the company's direction, they're more likely to follow the path laid out before them with enthusiasm.

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Karla Alexandra Marchena Cadenas

Transformación Cultural | Employee Experience | Endomarketing | Comunicación Interna | Gestión del Cambio
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Un recurso super útil es contar con un libro de cultura o relato de la cultura, un documento que verbaliza de manera clara y sencilla qué significa cada elemento cultural, pues no basta conocer de memoria cuál es la misión o visión, debemos entender qué significa esto, cuál es el propósito de nuestra compa?ía, cómo lo haremos posible, a dónde queremos llegar y cuál es el aporte desde nuestro rol.

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Indranil Mukherjee

Manager - Brand, Communications & Marketing
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To effectively communicate on behalf of the organization, it's crucial to have a deep understanding of its mission, values, and strategic objectives. Invest time in learning about the business, its industry, and the competitive landscape. Develop a clear communications strategy aligned with the organization's goals and objectives. Identify key messages, target audiences, and channels that will maximize reach and engagement. Continuously evaluate and adjust your strategy based on feedback and results.

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2 Engage Often

Regular engagement with your team is crucial. Don't just share your company's values and mission once; reinforce them through ongoing communication. This could be through weekly meetings, newsletters, or even informal chats. The goal is to keep the conversation alive and make it a part of the daily dialogue. By doing so, you're not just reminding your employees of what's important, you're also inviting them to contribute their thoughts and ideas, which can further strengthen their commitment to your company's goals.

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Karla Alexandra Marchena Cadenas

Transformación Cultural | Employee Experience | Endomarketing | Comunicación Interna | Gestión del Cambio
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En procesos de cambio es crucial tener un mix de canales digitales, físicos y sobre todo humanos, y no se trata de decir lo mismo por todas partes, una y otra vez, si no de establecer un ecosistema donde cada canal de comunicación (correo, intranet, reuniones, redes sociales, etc.) tenga un uso, forma o lenguaje para comunicar, y público objetivo; de esta manera el mensaje tendrá un mayor impacto.

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3 Lead by Example

Nothing conveys your company's values and mission more powerfully than leading by example . If you want your employees to embrace these principles, you must demonstrate them through your actions. Whether you're a manager or a team leader, your behavior sets the tone for the rest of the staff. When employees see their leaders living out the company's values, they'll be inspired to mirror those behaviors, creating a ripple effect throughout the organization .

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Indranil Mukherjee

Manager - Brand, Communications & Marketing
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Maintain an authentic and genuine presence on social media by sharing content that reflects your company culture, values, and personality. Avoid overly promotional or sales-focused messaging and strive to create meaningful connections with your employees. Internal communications play a key role in articulating and reinforcing the company's culture, values, and mission. When employees feel aligned with the organization's culture and values, they are more likely to stay and contribute to its success.

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4 Two-Way Street

Effective communication is a two-way street. Encourage your employees to give feedback on how the company's values and mission resonate with them. This not only helps you gauge the effectiveness of your communication efforts but also fosters a culture of openness and trust. When employees feel heard and see that their opinions matter, they're more likely to feel connected to the company and motivated by its mission.

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Karla Alexandra Marchena Cadenas

Transformación Cultural | Employee Experience | Endomarketing | Comunicación Interna | Gestión del Cambio
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Es importante tener un proceso estructurado de escucha activa que nos permita entender a nuestros equipos y tomar acción proactivamente sobre el feedback recibido, debemos co-crear sobre la base de información relevante.

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5 Recognition Matters

Recognizing and rewarding employees who embody your company's values and mission can have a profound impact. It's a tangible way to show that you value these principles and that there's a benefit to living them out. Create an awards program or give shout-outs in team meetings to those who go above and beyond. This not only boosts morale but also encourages others to follow suit, further embedding your values into the company culture.

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6 Continuous Learning

Lastly, offer opportunities for continuous learning about the company's values and mission. Whether through workshops, seminars, or online courses, education helps deepen understanding and appreciation for what your company stands for. It also allows employees to see how they can grow within the company while upholding its core principles, leading to greater personal and professional fulfillment.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can effectively convey your company's values and mission to your employees.

1

2

3

4

5

6

7

1 Clear Vision

2 Engage Often

3 Lead by Example

4 Two-Way Street

5 Recognition Matters

6 Continuous Learning

7 Here’s what else to consider

Internal Communications

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Here's how you can effectively convey your company's values and mission to your employees.

1

2

3

4

5

6

7

1 Clear Vision

2 Engage Often

3 Lead by Example

4 Two-Way Street

5 Recognition Matters

6 Continuous Learning

7 Here’s what else to consider

Internal Communications

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感谢您的反馈

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