Here's how you can effectively communicate with customers in the franchising industry.

how you can effectively communicate with customers in the franchising industry? In any business, communication is the key to succeed. You communicate clearly, you need to be clear from beginning to the end. You need to understand the needs of your prospective customers. You need to stand for a promise that your business or franchise is making to your customers. You need to provide a reason for the prospective customers to join your business, address - whats in for me. show clearly ROI that your prospect would make by being associated with your franchise. Be Human, understand the emotional & psychological drivers for your prospect. Is your franchise adding value to his current business, is it increasing the status quo of your prospect.

1. I've found that it is important to have Net Promoting Score (NPS) surveys. 2. Understanding that not every customer at different time of the day have same needs. 3. Knowing to interpret the information gathered from surveys and sales are crucial to "communicate" with our clients.

It it really important to have standards when it comes to franchising. The best way to achieve this, is to always remember of the essence that brought alive the brand, but also, the experience we want to give to our customers. Don't sale products or services, but experiences. However, don't forget about "tropicalization" and keep it simple.

Showcase the implementation of customer feedback as much as possible - this is a huge way to turn customer into advocates! Which is key to building a lasting and powerful brand.

The media and digital awareness is really important. When it comes to franchises, probably the most challenging thing is to keep ALL social networks aligned and "tidy". Ensure that your marketing strategy contemplates your own online presence and the franchisees to be on the same loop and to share pre-approved communication.

Ensuring you have a strong national and local digital presence is key. The national presence gives you media and partnership strength. The local presence creates the direct link to your local clientele. Being able to be on both sides is one of the huge advantages of the franchise business model.

I would include making the brand's mission, vision, and values clear upfront is also important. Brands that put time and effort into building this throughout the system are the strongest.