Here's how you can develop a standout personal brand in the job market after a layoff with personal coaching.

Always start with knowing what YOUR values and aspirations are. Crafting a compelling narrative that communicates your story, values, and career aspirations enhances brand clarity and differentiation in a competitive job market. Tailoring your brand messaging and visual elements to align with your target industry and audience further strengthens your presence. Personal coaching can provide ongoing support and guidance to refine your brand strategy, navigate job searches, and seize new opportunities with confidence. Investing in brand clarity can help you position yourself as a top contender and stand out in the job market following a layoff. As a personal coach I have used a personal coach to assist on this journey in the past.

In my experience, your goals need to be heavily tied to your personal values. Otherwise, you’re going to feel a strong disconnect and that can be tough to overcome when “the going gets tough” so to speak. Not sure what your values are? Check out Brene Browns list of values activity on Google as a way of getting started.

What's your Unique Selling Proposition (USP)..? Picture a Venn diagram with 3 rings: - What does the company way to pay for? - What do you absolutely rock at? - What does your competition rock at? The only part of this diagram you want to focus on is the section between what they want, and what you rock at. That's your "Bank Zone" or USP. Putting your time and energy into the other intertwining sections are "Death" or "War" zones. Focus on where you are 1 of 1.

To further enhance your networking strategy, start by updating your professional profiles, such as LinkedIn, to reflect your current skills and career aspirations. Join relevant industry groups and participate actively in discussions to increase your visibility. Additionally, consider attending webinars, workshops, and conferences related to your field, as these events provide opportunities to meet key players and stay updated on industry trends. Your coach can help you craft a compelling elevator pitch and prepare questions to ask potential contacts, making your networking efforts more targeted and impactful.

The #1 rule of this game is consistency. So whatever you decide, have consistency front of mind. This means: Choose a platform or medium you actually enjoy creating. Commit to a schedule you can actually maintain.

Creating a standout personal brand post-layoff with coaching involves critical considerations like identifying unique strengths, crafting a compelling narrative about experiences and achievements, enhancing digital presence with a professional online profile, networking strategically for opportunities, acquiring new skills or certifications, seeking mentorship, showcasing adaptability and resilience, maintaining a positive attitude, and consistently delivering value to potential employers or clients.

Self-reflection is really important and should be considered as a guiding compass, supporting us through life changes. Sometimes, the urge to chase the next opportunity as quickly as possible can actually do more harm than good. By pausing to reflect, we gain clarity on our career trajectory, identify areas for improvement, and align our actions with our goals.