Here's how you can develop key skills in brand strategy through continuing education.

Online courses are an incredible resource for anyone wanting to learn brand strategy or adjacent skills to support their growth in brand strategy. It’s important to choose a course leader who has achieved the skills you’re looking to develop, and to understand how you learn best - in a group setting with live lessons, self-paced, online or in person?

Learn from Experts: Enroll in courses taught by industry leaders to gain insights into successful branding strategies. Networking: Participate in workshops and seminars to connect with professionals and learn from their experiences. Case Studies: Study real-world examples to understand the application of theory in practical scenarios. Digital Skills: Acquire skills in digital marketing and social media to adapt to modern branding challenges. Certifications: Pursue recognized certifications in brand strategy to enhance credibility and expertise.

Who needs a classroom when you've got the internet? Dive into online courses like a kid in a ball pit - except instead of colorful balls, you're surrounded by knowledge nuggets waiting to be discovered.

getting feedback from experienced mentors and Fellow marketing professionals is invaluable. And let's not forget the networking aspect – connecting with like-minded people often sparks new ideas and can even lead to exciting collaborations. I'm a big believer in the power of workshops and seminars for pushing your brand strategy forward.

Think of workshops like interactive playgrounds for adults. Roll up your sleeves, get your hands dirty, and learn through hands-on activities and group discussions. Just don't forget your snacks!

The catch is simple- keep learning! Dive into industry publications, books, and case studies to understand successful brand strategies and the reasoning behind them. Along with that, stay updated on market trends and consumer behavior to anticipate changes and adapt your approach. And then finally, apply what you learn by experimenting on dummy brands or clients open to trying new things. Don’t forget to attend workshops, take online classes, and connect with thought leaders to really up your game. It’s all about staying curious and hands-on!

Dive into the world of books and articles like a treasure hunter searching for hidden gems. Explore the depths of knowledge and emerge with insights that'll make you the Indiana Jones of brand strategy.

Having a mentor or coach has been one of the most impactful things for developing my brand strategy expertise. My mentor has offered me a advice based on my specific goals, share his real-world experiences. This kind of personalized support system has helped me challenge my own thinking and develop a more strategic approach to my work.

Surround yourself with wise sages and seasoned pros who can guide you through the twists and turns of brand strategy. Forge connections, seek advice, and absorb wisdom like a sponge in a sea of expertise.

Talking with people from diverse backgrounds in branding always exposes me to new perspectives and ways of thinking. I used to think networking events were mainly about collecting business cards, but I've come to realize they're so much more than that. They're incredible opportunities to learn from others in the field

Networking events allow you to connect in person with other brand strategists for that rarer but rich human conversation. You can learn about many different brands and their strategies and dig into the questions and topics of brand strategy that most interest you or are most relevant for your brand’s development at the time. Ask about the latest brand tools, learn about new industry thought leaders or resources, explore brand success stories, and generally come away with tons of fresh brand strategy ideas. And at large events, you may get this value at a large scale.

Real-world experience is paramount for brand strategy.Marketers can acquire principles and methodologies through coaching or certifications. However, practical application and result evaluation are indispensable.Brand strategy revolves around consumer-centric thinking. Crafting strategies focused on customer benefits is key.

Can't stress enough the importance of real projects. It's like learning to ride a bike - you gotta hop on and pedal away. Apply what you've learned in real-life scenarios, make mistakes, and keep refining your skills until you're cruising like a pro.

Social media and following accounts that provide updates, tips and hacks and latest trends. I find that digital creators are more up to date with what's happening in the world than academic articles or static courses. Youtube is you best friend!!

Just read - there are tons of books on brand strategy and marketing, some of them written more than 100 years ago, but the lessons in those are still relevant. For example, Claude Hopkins, one of the greatest copywriters of all time, wrote a book called Scientific Advertising in 1923, which contains lessons in brand strategy that work even today - in certain circumstances when applied with relevant context.

Continuing education doesn't need to be a hassle. It's about finding methods, time and space that work for you. For example, I often listen to podcasts while doing things that don't involve much cognition such as while cooking a nice healthy meal or other shores (win-win!). The other thing that I always find helpful is just to relax and watch movies. But don't watch it passively. Become invested in the plot. Observe what you can learn from it. True story, I did the Barbenheimer (watching Barbie and Oppenheimer on the same day) and wrote an article about it after that, which ended up going viral. What a win.