Here's how you can cultivate and sustain relationships with prospects.
In the world of sales, the ability to cultivate and sustain relationships with prospects is essential. Unlike a one-time transaction, a nurtured relationship can lead to repeat business, referrals, and a strong professional network. Sales prospecting, the process of identifying potential customers, is the first step in this journey. To excel in this skill, you need to understand not just how to reach out to prospects, but also how to maintain a connection that goes beyond the initial sale.