Here's how you can cultivate a robust brand identity in commercial interior design.

Create a strong brand identity for commercial interior design by outlining your fundamental values, mission, and unique selling features. Use these elements consistently throughout all design projects and client contacts. Use unique design features, colour schemes, and materials to express your brand's ethos. Showcase your work with a polished portfolio and a professional website. Engage clients and stakeholders with intriguing stories and imagery. Regularly update your knowledge of design trends to keep your brand relevant and inventive.

A essência de uma marca é como uma bússola para o design de interiores. Em um projeto recente, aprofundar-se na miss?o, vis?o e valores da empresa foi o primeiro passo para criar um espa?o que verdadeiramente representasse sua identidade. Cada escolha de design foi um reflexo da personalidade da marca, desde a paleta de cores até as diferentes atividades, trabalhadas através da modularidade.

An example of understanding your target audience is Apple. Their store interior design reflects exactly what made Apple popular in the first place. Sleek modern design that Steve Jobs helped to push. It takes inspiration from the products they sell. They use the same kind of materials and colours of an iPhone... Glass, metal, bright light and striking white colour. The visual merchandising isn't crowded either. The store is always quite big, giving customers breathing space to explore the products which leaves a quality impression. It's easy to see why the company has such a cult following and there are often queues outside for the latest product drops. They make the entire experience feel connected for the customer.

> Translate the client's brand essence (innovation, sustainability) into tangible design elements like materials, layouts, and artwork. > Establish a signature style using color palettes, logo integration, and consistent typography across projects to build brand recognition. > Showcase the brand's journey and achievements through design features to create a deeper connection with clients and employees.

Elementos de assinatura s?o como a assinatura de um artista no design de interiores. Eles s?o aqueles detalhes distintivos que imediatamente identificam e diferenciam uma marca. Imagine entrar em um espa?o e ser saudado por uma parede de mosaico que reflete a imagem da empresa, ou um conjunto de luminárias que n?o s?o encontradas em nenhum outro lugar. Esses elementos únicos s?o como um eco visual da marca, deixando uma impress?o duradoura naqueles que entram no espa?o (influencia também em CX).

Signature elements make up the iconic handwriting of a brand. Think of memorable logos, such as McDonald's "M". Think of colours such as IKEA's striking blue and yellow which reflects its Swedish heritage. Imagine consistent visual merchandising such as Rituals always having flowers in their windows. Signature scents can be used to strengthen a brand identity like in LUSH, where you are greeted by their soap smells often before you've even walked into the store. Even customer service can be used to make a brand stand out. Just look at Apple with their dedicated Genius Bar. These signature elements help to distinguish one brand from another, leading to cult-followings, increased public awareness, greater impact and higher sales. These

Don't forget commercial lighting! Light is not only used to highlight product, light up store signage and be generally practical, but it can also influence the mood of the store significantly. For example, the feeling of Apple being very light, bright and modern is VERY different to that of Hollister who is known for their darker, sexier image. Lighting is a great way to invoke the senses of customers and have the interior design of the store match the brand's identity and values. It's all in how you choose to utilize it.

An example of what I would consider "bad" visual merchandising is Holland & Barrett. They are a supplement specialist who sell all kinds of vitamins and herbal medicine, yet their interior design choices don't give a feeling of "health and wellness". It's often overcrowded with stock and this can feel more overwhelming for the customer, rather than calming or inspirational. They don't particularly have strong brand handwriting either. While they are a well-known brand in the UK, they don't have iconic window displays, or utilize iconic brand colours either. It is surprising they are not leaning more into their "health and wellness" identity considering the well-being industry is a steadily growing sector, particularly post-covid.

Além desses pontos, é essencial considerar a sustentabilidade, a acessibilidade e a tecnologia. Estas n?o s?o apenas tendências, mas expectativas do mercado moderno que, quando integradas, elevam a identidade de marca a novos patamares.