Here's how you can creatively utilize social media to promote a conference.

To creatively promote a conference on social media, start by building excitement with teaser posts and countdowns. Use engaging content like behind-the-scenes videos, speaker highlights, and attendee testimonials. Create a unique event hashtag to encourage interaction and boost visibility. Host live Q&A sessions or speaker previews to engage your audience in real-time. Leverage polls, contests, or giveaways to increase engagement. Collaborate with influencers or industry experts to expand your reach. Post consistently across all platforms, utilizing visuals, short clips, and stories to keep the buzz alive before, during, and after the event.

Recently, I took a more subtle approach to native advertising by collaborating with a key opinion leader (KOL) whose audience aligned perfectly with a game’s target demographic. Rather than having them directly promote the game, we asked them to naturally integrate discussions about its themes into their regular content. They casually mentioned the game during gameplay reviews and industry discussions, which built organic curiosity and led to higher engagement without making the content feel like an ad. This spark genuine interest and increased engagement in a way that felt authentic to the audience.

As pessoas v?o a conferencias buscando, basicamente, conteúdo e networking. Portanto, a melhor forma de promovê-la é criar conteúdo com teasers do que será apresentado, com depoimentos dos participantes para despertar a curiosidade e o interesse o público, e estimular a cria??o de uma comunidade na prévia do evento, oferecendo um espa?o para que o público possa interagir, conversar e se conhecer previamente, fazendo contatos que poder?o ser continuados durante e após o evento. Uma das formas de estimular a cria??o dessa comunidade é trazer influenciadores especialistas nos assuntos abordados, além dos próprios palestrantes do evento, para atrair o público e manter um alto nível nas discuss?es.

To capture attention on social media, create engaging content that stands out. Start with teaser videos highlighting your conference’s exciting speakers and topics. Use vibrant graphics and animations to reflect the energy of the event. Hosting a live Q&A with a keynote speaker can also provide a sneak peek into the value attendees will gain. Focus on content that educates, entertains, or inspires—it’s more likely to be shared and increase your conference's visibility. Creative, engaging posts drive more interaction and help build anticipation!

Having a specific and unique hashtag is crucial for promoting a conference for several reasons, such as: ?? Building awareness ??? Amplifying event content ?? Tracking conversations before, during, and after the conference A unique hashtag helps generate excitement and creates a buzz that the company, attendees, and speakers can all contribute to. For example, #SingleStoreNow2024, an enterprise AI conference, is a great way to unify and engage the event community.

Influencers can be handy for promotion, but they have their own agenda and might not have time for your event. Don't rely solely on them. And don't underestimate the power of speakers with smaller audiences. In fact they can be your secret weapon in reaching engaged followers who are ready to buy

At my most recent conference, we successfully used speakers as influencers by creating branded digital assets for each speaker. This allowed speakers to announce their participation directly to their own networks, effectively building excitement and visibility. The response was overwhelmingly positive—speakers loved promoting themselves, and it gave the event an organic reach boost, expanding our online community. Creating visually appealing, shareable content for speakers is a powerful way to leverage their influence while building community. It’s a win-win: speakers enjoy the extra visibility, and the conference gains broader recognition across social platforms.

This is one of my favorite ways to build engagement. Share daily stories leading up to the event. Add interactive stories that allow attendees to share their own photos, share their thoughts, answer questions, etc. You can create informative stories that guide attendees to your website or other important content, provide FAQs, etc.

Community is an essential part of the conference/ summit experience in my experience. An engaged community who are happy to ask questions before, during and after the event make all the difference, for speakers, participants and the organiser themselves. Do all you can to encourage engagement in the community - posts, memes, competitions, polls - all are valid.