Here's how you can create visually appealing and aesthetically pleasing designs.

Its all about a strong foundation in design principles & some key elements like: 1. Understand Your Audience 2. Embrace Design Principles 3. Master the Art of Color 4. Harness the Power of Typography 5. Leverage High-Quality Imagery 6. Pay Attention to Detail 7. White Space is Your Friend 8. User Testing is Key 9. Iteration is the Name of the Game

The problem with UIs today isn't so basic. Most designers now understand colour, type, imagery etc. The problem is how to design a product that reflects the brand and even strengthen it. This is important when UI kits and templates are being used (for the right reason). Every product starts to look the same. There remains no brand differentiation apart from surface level colours and fonts. A deeper collaboration is needed with the brand designers and storytellers to help product designers design something that resonates as much as the marketing did. Look up Julie Supan and her work in this space.

Most underrated activity in user experience design may be visual design (for many ??). The fact is interface is visually seen first, which is the topmost layer of the product. Hence, it is the most important aspect. It’s not about ‘painting’ a surface, but using various ways to entice users to use the product, initially and repeatedly afterwards.

Understanding basic design principles like balance, contrast, and harmony is key to creating visually appealing products. Balance prevents designs from feeling lopsided, contrast highlights important features, and harmony ensures unity. Mastering these basics helps you create beautiful, intuitive, and user-friendly designs.

It emphasizes the importance of balance, color, and simplicity in design. Designing a menu for a restaurant that serves only insect-based dishes. This challenges designers to make the menu attractive and appealing despite the unconventional cuisine, using vibrant colors and creative layouts to entice diners.

There is something that is missing in a pro level design. I’ve got a very close friend which is colour blind, I think considering this special situation will make your design stand out.

Imagine designing a circus poster using these three colors: purple for the background, green for text, and orange for highlighting key attractions, creating a lively and engaging visual experience.

Every product has a personality, so it requires a colour (palette), a font, imagery which helps enhance personality, iconography etc. it helps visual designers to convert words into meaningful strategy and create personality of the product thus colours are more impactful. Colours are perceived differently in every culture. It is utmost important for a visual designer to study the end users, their psychology, way of thinking, their reactions etc and apply the study to create meaningful strategy.

Just like color palette selection matters to the strategy of visual design, imagery plays important part in building /supporting brand personality. Example, health care interfaces naturally avoid Red and similar colors so as it is not alarming to the end users. Saturated colours are not used and usually greens, pinks and pale yellows are few colors which may create brand personality

Using the Fibonacci sequence to arrange content, where each section's size is determined by the sequence. This approach ensures that elements are visually appealing and proportionally spaced, leading to a design that is not only functional but also naturally pleasing to the eye.

A designer of children's books using feedback from kids’ interactions with augmented reality elements. This input modifies colors and layouts, ensuring the designs not only captivate but also effectively engage the young audience, thus optimizing both functionality and visual attractiveness.

Creating a Creative Direction Strategy is very important to be consistent and build trust for the brand. It also directly impacts the design decisions.

Effective example is using bioluminescent elements in graphic design. This can be achieved by integrating glowing patterns or elements that mimic the natural glow of bioluminescent organisms, adding a unique and engaging visual experience that captures attention and enhances the aesthetic appeal of the design.