Here's how you can create a standout personal brand in business strategy.

It's not the values. It's about defining the niche. A niche that you can keep consistency for a long period of time. Keep in mind, personal branding is about quality of content and consistency in your messaging. Being in that journey myself, figuring out answers to questions, I can vouch for one fact that no matter how narrow your concentration is, there is an audience for it. So, identify the niche based on your interest rather than based on other variables audience size, hot topics, etc.

For any healthcare professional, values of integrity, compassion, and patient-centeredness are likely ingrained in our everyday practice. These same values should form the foundation of a strong personal brand. However, in the wider business strategy landscape, it's important to articulate how those values translate into your actions and decisions. Do you prioritize accessibility and equity in your solutions? Is innovation tempered with careful risk assessment? Defining these core values adds authenticity to your brand and guides your overall business strategy.

You can create a standout personal brand in business strategy by defining your unique value proposition, showcasing your expertise through thought leadership content, building a strong online presence, networking strategically, and consistently delivering high-quality work and results.

In my experience, a professional Brand Management firm will offer a structured approach to define your values and enhance Brand Equity. My firm always used a time-tested process to define your inner values--those that are held collectively within the organization. The second step is to define the public values that you wish to convey to the public. This is just one component to align the organization as the exercise moves through a systematic process designed to align all team members on values and the ensuing steps in the process that ultimately produces a final execution strategy. Failure to skip this key process usually results in an organization that is unfocused and whose chances of success are greatly diminished.

Don't be a generalist; become the go-to for a specific strategic challenge. Think niche areas like digital disruption strategies for traditional industries, crafting winning sustainability plans, or maybe even mastering scenario planning for volatile markets. Research what problems keep business leaders up at night, and position yourself as the thought leader with the key to unlocking those challenges.

People connect with stories. Weave your experiences, failures (everyone has them!), and successes into a narrative that showcases your strategic prowess. Did you help a company navigate a hostile takeover? Did your foresight save a product launch from disaster? Share these war stories, highlighting your problem-solving muscle and strategic thinking.

Content creation (like producing insightful business reports) with the three skills mentioned below would help anyone who wants to build a strong personal brand in business strategy: [1]- Having enough industry experience (from work) & knowledge (from training or education). [2]- Knowing how to analyze gathered data (ideally through one of the industry-leading business intelligence tools). [3]- Being able to combine/connect those two things listed above (analyzing data through a BI tool - fully based on industry experience & knowledge). By being proficient on these 3 things, we can generate strategic contents (& even a strong personal brand).

Content creation and personal branding are a powerful one-two punch for business strategy. Here's why: consistent, valuable content (articles, videos etc.) establishes you as a thought leader in your niche, attracting your ideal clients. Sharing your expertise and showcasing success stories builds trust and positions you as the go-to strategist. It's a win-win - you gain credibility and clients, while your audience benefits from your knowledge.

Become a relentless content machine. Publish insightful articles on strategy in top publications. Share bite-sized strategic nuggets on LinkedIn. Host webinars or podcasts dissecting current business challenges. The key is consistency – regularly pump out valuable content that positions you as an authority.

Build relationships with other professionals, influencers, and leaders in the desired field. Seek opportunities to speak at conferences, seminars, webinars, or panel discussions. Sharing your expertise as a speaker can help you establish credibility, expand your network, and attract new opportunities. Prepare engaging presentations that highlight your unique perspective and provide actionable insights for the audience.

Building a recognizable, trusted brand takes time and dedication. Consistency in both your messaging and the frequency of your online engagement is essential. This doesn't mean churning out content for the sake of it. My experience has taught me that it's more valuable to focus on quality over quantity: sharing carefully curated insights, responding thoughtfully to comments, and participating in relevant industry discussions. This steady engagement helps solidify your brand presence and position you as a reliable voice in the healthcare strategy space.