Here's how you can craft a captivating B2B marketing message as an executive.

Messaging should always be around the receiver. And as a marketer, you actually need to go beyond understanding your audience. You need to know their desires, threats, dreams. In simple terms, you need to understand that people buy drilling machine not for the thick drill bit but for a larger whole. So if you want to craft an impressive messaging then you need to know the ultimate desire.

You must not forget to consider data. The more your message is based on concrete data from your business and the results marketing brings to the company, the more solid and genuine it will be.

1. Immerse yourself in your customers' industry Read their trade pubs, join their Slack groups. Become the ultimate fly on the wall. 2. Speak their language Ditch the jargon. Use the exact words your customers use. 3. Solve for the individual Remember, businesses don't make decisions – people do. Target the personal wins that come with solving the business problem.

As a B2B expert, I believe crafting a captivating marketing message involves several key steps: 1. Understand your TG's needs & challenges to create a message that resonates with them & addresses their specific concerns. 2. Start with a compelling headline that captures attention & encourages the audience to read further. 3. Clearly communicate the value proposition by explaining how your solution addresses their pain points. 4. Use concise, impactful language to convey your message clearly 5. Include data or case studies to build credibility & demonstrate the effectiveness of your solution. 6. Personalize the message to ensure it resonates with the target audience and feels relevant to their situation. 7. Include a strong call-to-action

In B2B marketing, the art of communication lies in making the complex accessible. Executives must weave simplicity into the narrative without diluting the essence of their offerings. Think of it as translating a dense novel into a captivating short story that retains the core message. Take Slack's "where work happens" – a masterclass in distilling a multifaceted platform into a single, relatable idea. Your message should resonate intellectually, yet be digestible to a diverse audience. Remember, the most profound connections are forged when clarity illuminates value.

La empatía es clave en todo ámbito, pero sobre todo en las ventas. Es necesario un diálogo fluido con todos los clientes, saber escuchar lo que dicen, interpretar y analizar los mensajes directos e indirectos. En el B2B se traban relaciones a largo plazo donde se termina teniendo una retroalimentación constante y fluida. Las herramientas de análisis permiten ver los datos y analizar si lo que creemos o entendemos concuerda con los "números". La omnicanalidad ayuda también a generar sinergia constante: WhatsApp, email, llamadas y visitas (dependiendo del mercado, producto, zonas y cuentas asignadas). Toda esta práctica nos da habilidades para generar mensajes convincentes y a medida casi de manera automática sin pensarlo demasiado.