Last updated on 2024年7月3日

Here's how you can connect with influential donors and philanthropists in the non-profit sector.

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Connecting with influential donors and philanthropists is a crucial aspect of non-profit management. Your mission's success often hinges on your ability to foster relationships with those who have the means and desire to support your cause. It's not simply about asking for funds; it's about building genuine, mutually rewarding partnerships that align with the values and interests of potential donors. By understanding their motivations and engaging with them on a deeper level, you can unlock significant opportunities for your organization. This article will guide you through the practical steps to identify, connect with, and maintain relationships with key philanthropic figures in the non-profit sector.

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Fred Smith
Fran?ois JACOB

Raising funds & advising organizations for the Common Good Partner at Obole - Co-founder La Nouvelle Pièce Alpinist &…

1 Identify Prospects

To begin your journey, you need to identify potential donors who are not only capable of supporting your cause but also have a demonstrated interest in your mission. Research is your best friend here. Look into philanthropists' past giving histories, their involvement in community projects, and their public statements about charitable work. This will help you create a targeted list of individuals whose philanthropic goals align with your organization's objectives. Remember, quality trumps quantity; a well-researched shortlist is more effective than a long list of unlikely prospects.

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Fran?ois JACOB

Raising funds & advising organizations for the Common Good Partner at Obole - Co-founder La Nouvelle Pièce Alpinist & freerider whenever possible
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J'ai fait cet exercice une centaine de fois pour les projets à impact que je dirige ou que j'accompagne, et rien de tel que: 1. ...toujours repartir de l'impact unique de votre projet, son adn, pour lister les thématiques qu'il adresse. Trop d'infos? Au contraire, il faut pousser jusqu'à faire un nuage de mots par exemple. 2. dresser la liste des noms de personnes, entreprises ou fondations qui viennent naturellement de votre recherche sur ces thématiques. Après une 1ère liste, développez là en trouvant les infos qualitatives. Grace à: un benchmark, une veille des bases de données, des projets soutenus par ce contact, des réseaux, etc. 3. de prioriser cette liste, du plus aligné avec votre mission+haut potentiel, au plus loin/bas.

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Fred Smith
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Ask for referrals from your current donor base. People who give to your organization and cause know people like them who aren't yet giving to your cause. Regardless of how much someone contributes to your organization, if they are giving, you should ask them who else you should be talking to.

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Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie
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Was k?nnen Sie mit Ihrer NGO potentiellen Gro?spendern anbieten? Was ist Ihre Geschichte? Recherchieren Sie systematisch, welche Gro?spender in Ihrem Bereich unterwegs sind und legen Sie eine Liste an.

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2 Engage Authentically

Once you have a list of potential donors, the next step is to engage with them authentically. Personalized communication is key. Tailor your outreach to reflect the specific interests and past philanthropic efforts of each donor. Share stories that resonate with their values and demonstrate the impact their contribution could have. It's also important to facilitate opportunities for donors to become personally involved with your work, perhaps by inviting them to events or arranging site visits, as this can deepen their commitment to your cause.

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Fran?ois JACOB

Raising funds & advising organizations for the Common Good Partner at Obole - Co-founder La Nouvelle Pièce Alpinist & freerider whenever possible
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Quel est le lien qui vous réunit à cette personne? Trouvez-le et misez tout dessus. Dans un projet à impact, les meilleurs liens sont: 1...la cause avant tout 2. une personne ou ami commun 3. un lien géographique, une passion commune

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Fred Smith
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Treat people like people. Donors aren't checkbooks, credit cards, appreciated stocks, etc. they are people and should be treated as people. Of course, there are some people that have earned a level of stature, wealth, or success that might make them seem bigger than life, but in the end we're all just people. Keeping this in mind will help you engage authentically and to stay grounded in your conversations and interactions.

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Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie
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Wo k?nnen Sie Ihre potentiellen Spendern pers?nlich in Kontakt treten? Suchen Sie immer den pers?nlichen Kontakt und fallen Sie beim ersten Gespr?ch nicht mit der Tür ins Haus. Bittsteller will niemand.

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3 Build Relationships

Building lasting relationships with donors is about more than just securing a single contribution; it's about establishing trust and a shared vision for the future. Regular updates on your organization's progress and transparent reporting on how their funds are being used are essential. Also, recognize and appreciate their support in meaningful ways that go beyond standard thank-you letters. Consider creating exclusive events or advisory roles that allow influential donors to offer their expertise and feel more deeply connected to your work.

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Fred Smith
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You represent your organization or institution that will more than likely be around for years or decades after you depart. Do the good relationship building things that will keep people positively connected for the long term. Say thank you, remember why people are involved, know what's important in their lives, remember family member's names, look for opportunities to genuinely connect. Was a donor or a family member in the news for something positive. Did you see a great social media post. Did someone win an award? Recognize them! Pay attention and call out things that matter to them, both good and bad. Let them know you're doing the things they like and/or admit to coming up short and striving to do better.

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Fran?ois JACOB

Raising funds & advising organizations for the Common Good Partner at Obole - Co-founder La Nouvelle Pièce Alpinist & freerider whenever possible
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Tout à été écrit en matière de réseau...dans mon expérience il faut revenir au bons sens et des choses très très simple et humaines: - une liste de vos contacts privilégiés, grands mécènes - avoir un contact gratuit avec eux plusieurs fois par an Faites comme avec votre famille: prenez et donnez des nouvelles. - prévoir au moins une rencontre en personne par an

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Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie
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Bevor Sie aktiv um Unterstützung bitten, bauen Sie eine nachhaltige Beziehung auf. Das braucht jedoch Zeit und mehrerer pers?nliche Treffen.

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4 Leverage Networks

Your existing supporters can be powerful allies in connecting with new influential donors. Encourage board members, volunteers, and previous donors to introduce you to their networks. This peer-to-peer approach can often open doors that would otherwise remain closed. Moreover, when an introduction comes from a trusted source, it carries additional weight and can significantly enhance the credibility of your organization in the eyes of potential new supporters.

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Michael Scholl

#Lokaljournalismus ist wichtig für unsere #Demokratie
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Welche Netzwerke k?nnen Sie aktivieren, um mit Ihrem Spender in Kontakt zu treten? Wo gibt es Berührungspunkte? Wer kann Ihnen Türen ?ffnen? Werden Sie kreativ und denken Sie um die Ecke.

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5 Offer Exclusivity

To capture the attention of high-profile donors, consider offering exclusive opportunities that align with their interests. This could include naming rights for programs or facilities, invitations to high-profile events, or even co-creating initiatives that directly involve the donor's expertise or personal brand. Such unique propositions can set your organization apart and provide a compelling reason for philanthropists to choose your cause over others.

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6 Maintain Engagement

Finally, maintaining engagement with influential donors is critical for sustained support. Keep them informed about the ongoing impact of their contributions and the evolving needs of your organization. As your relationship grows, be open to their feedback and willing to adapt your approach to meet their changing interests or circumstances. Consistent, thoughtful engagement will reinforce the value of their investment in your cause and encourage long-term commitment.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can connect with influential donors and philanthropists in the non-profit sector.

1

2

3

4

5

6

7

1 Identify Prospects

2 Engage Authentically

3 Build Relationships

4 Leverage Networks

5 Offer Exclusivity

6 Maintain Engagement

7 Here’s what else to consider

Nonprofit Management

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Here's how you can connect with influential donors and philanthropists in the non-profit sector.

1

2

3

4

5

6

7

1 Identify Prospects

2 Engage Authentically

3 Build Relationships

4 Leverage Networks

5 Offer Exclusivity

6 Maintain Engagement

7 Here’s what else to consider

Nonprofit Management

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