Here's how you can build a powerful personal brand as an IT manager for your entrepreneurial pursuits.

Define what difference you want to bring to the market. I know it’s male dominated. Do you want to change the landscape. Define the conversation you want to start and why does it matter?

Breaking the glass on social media is uncomfortable. I only started doing it a month ago, breaking my LinkedIn silence by posting 2-minute-long opinion pieces once a week. I write what I want to write, and already it's driven more engagement on my page to the tune of thousands of hits. It's only hard the first time you do it. After that, you just have to keep at it.

Carve out your own voice personality and inject character. Shed light on current topical conversation and be authentic. Come alive through telling story your experiences and understandings of how you perceive the future of IT. Step off the soapbox and away from the jargon - remember how Apple came alive by showing the human aspect of technology and how it can help businesses grow and thrive in an authentic and enriching way.

The Curse of Knowledge is assuming that because it's obvious to you, it's obvious to everybody. It's simply not true. You have valuable information to share. Put it in writing or short-form video, and stick with it to improve your content creation skills.

100%. there’s only so much you can learn from books studies and qualifications. The best and most enriching content comes from conversation. Engage with people who ask the right questions and draw out the right answers. Stay curious, and topical because ultimately people are looking for the next discussion that leads to the next part of the journey.

Esto es indiscutible, yo cierro ventas todo el tiempo mostrando a mis prospectos mis casos de éxito, empresas para las que trabajo y opiniones, es más hice una página donde voy colocando las empresas y marcas que me contratan y en mi picth de venta coloco el enlace y se lo envío a las personas, esto es increíble como genera excelentes resultados.

100% working in a silo only hinders development. Thinking that you can solve everything you will become your own bottleneck. Start the conversation lean and stay curious you will find your next business partner and creation opportunity. Once you open the doors you start to connect the dots and have inspirational constructive conversation. my only advice is to give people time and they intern will value you and your time and your expertise.

The landscape of Brand marketing has changed. It’s not about being clever or better those are just by products that come from being authentic. Stay in the question - deep dive with a brand strategist who can pull the insights and reveal all the hidden golden nuggets. Your purpose, vision mission and values what you stand for aside from making money and your Brand will come alive. Brand from the inside out and pepper in your passion, purpose and personality.

Debo confesar que mi marca personal no la he desarrollado al 100%, me he enfocado más en la marca comercial, pero sí me he dado cuenta de que para vender y crecer hay que tener una combinación de elementos que van desde tener presencia en diferentes canales de comunicación, tener una página web sólida y un blog con mucho contenido de valor, yo he logrado hacer todo esto son mi marca cono consultores y hoy día estoy posicionada en los buscadores en los primeros lugares y facturo mensualmente en orgánico.